TikTok followers: How to attract more in 2023

The most effective way to increase TikTok followers for 2023 for content creators. One of the hottest Social Media platforms right now – TikTok, is going strong with short video content and engaging elements. Developing a loyal following will take a long time for a brand to build content on the platform.

To help you improve your TikTok page and get more TikTok followers, CleverAds has compiled notes on how to increase Tiktok followers for 2023 under this article.

1. What are Tiktok followers?

TikTok followers is a statistic showing the statistics of user accounts who have clicked “Follow” your TikTok channel. These accounts are often referred to as Followers – Followers or Fans.

The total number of followers of a TikTok channel is calculated based on the number of accounts that click the “Follow” button on this channel. Therefore, the number of followers is always public to the channel owner and all viewers on that channel (whether they follow the track or not).

2. How important is choosing the right way to increase TikTok followers?

How to increase TikTok followers for free and transparently is one of the trends that many channel owners and content creators are learning and paying serious attention to due to the increasing competition on this platform.

Besides, TikTok channels that have followers and quality content will have many benefits, which can be mentioned as:

2.1. Increase your reach with new audiences

Many factors allow TikTok videos to be appreciated and push up the trend. Which following is one of the important factors. Unlike other social networking platforms, TikTok relies on user interest to suggest content on the homepage, also known as “For your page”.

A TikTok channel with many followers will be assessed as having good quality, showing priority, and trending.

2.2. Build brand image quickly

Many restaurants and cafes use TikTok for brand promotion and other social networking platforms such as Facebook, Instagram, and Twitter.

TikTok allows users to link other social networking accounts to attract attention and promote more optimally. Thanks to that, TikTok emerged with attractive resources and abundant potential.

2.3. Conveniently receive TikTok verification mark by increasing Follow TikTok transparency

Increasing TikTok followers is one of the criteria for TikTok to review and verify user accounts. Business accounts with many followers and green ticks will quickly gain customers’ trust. From there, there is a chance to increase the order conversion rate.

3. How to increase TikTok followers effectively

3.1. Identify the right target audience

The first step to growing your following on any social channel is: to make sure you know who your content is targeting and that you’re creating content your target audience will enjoy.

Some suggestions on How to increase TikTok followers can consider:

Check out the pages of competitors and influencers in your industry. What kind of content are they posting? Take notes on the most popular videos and use them to develop your unique ideas.

Re-evaluate the content you’ve published and identify the type of content or ideas that are doing well on your channel.

Review your customer’s characteristics in terms of their likes and dislikes. What do they want to see on a platform like TikTok?

3.2. Pay attention to updating trending trends

Trending – Trending is important with TikTok content planning. Try to create similar videos with trending videos and content related to your brand. Visit the “Discover” section to see trending hashtags and audio clips for inspiration. Then take advantage of the ideas you can use to create videos with your existing data sources.

3.3. Increase TikTok followers with TikTok Challenge 

Challenge video is one factor that makes TikTok attract users. Choose and consider challenges that are right for your brand, or create a new challenge for your brand.

3.4. Insert the right hashtags

Like Instagram, Twitter, and many other platforms, hashtags help users find your content. But it’s essential to make sure you’re using the right hashtags.

3.5. Upload TikTok videos at the right time

It’s important to find the best time to post on TikTok so that your videos get the most exposure. You can find this information by visiting your business or creator tools and checking your analytics.

Try publishing your post just before the most popular time of the day to see the best results.

3.6. Share user-generated content

If people mention your brand on TikTok or share videos that are super relevant to your industry, don’t hesitate to suggest if you can share them.

This is a great way to spread the word about a service, demonstrate customer satisfaction, and give people an idea of ​​what to expect when purchasing a product or service.

3.7. Influencers on TikTok

Influencer Marketing is a marketing tactic that is currently spreading on TikTok. With so many “famous TikTok users,” working with influencers can be an affordable option for brand promotion.

3.8. Increase TikTok followers with TikTok Video Ads

People who follow you on other social media platforms may not know you created a TikTok profile. So you can choose to cross-promote your video on those platforms. Instagram and YouTube offer short video formats, providing convenience for TikTok videos.

Some platforms have restrictions on native content ads. For example, Instagram Reels does not allow the reposting of watermarked videos. You will need to upload the original video or edit it accordingly. YouTube Shorts allows watermarked videos on TikTok but cannot monetize them.

3.9. Use TikTok features to engage your target audience

If you want your TikTok page to get more attention, one of the effective ways is to interact with other videos. Like, comment, and pair/duet with other users’ videos.

Make sure your pairing or duet videos are relevant to your brand. Otherwise, like and comment on videos your target audience creates to get their attention.

3.10. Increase TikTok followers with CTA (call-to-action)

Another great way to get more followers on TikTok? Ask them. Try ending your video with a CTA like: visit our profile, watch similar videos, or follow.

The best time to use this tactic is when creating a series or posting a multi-part video. Add a text sticker, “Follow us for part two!”

3.11. Advertise on the TikTok platform itself

Our final suggestion is to put some of your marketing ad budgets into promoting TikTok videos. This is the right way to gather initial baseline data for assessing what works and what doesn’t for your channel’s upcoming videos.

There are several different TikTok promotional assets that you can try. But brand takeover ads or in-feed ads would be the best choice to increase followers. So start brainstorming some compelling videos that will get your target audience interested in following you.

4. Get more TikTok followers today

With suggestions from CleverAds, you can start building your channel strategy by finding inspiration from other brands on TikTok and what works for them. In the future, TikTok could become an effective channel for promoting brand awareness campaigns, so the platform’s potential should be noticed.

If your business requires Digital Marketing solutions, contact us at cleverads.com.ph for the fastest support.