TikTok Ads: Everything from A-Z you need to know

What are TikTok Ads? Why should you advertise on TikTok? Let’s learn everything of TikTok Ads in this article with CleverAds.

1. What are TikTok Ads?

TikTok advertising (also known as Tiktok Ads) is a form of using TikTok social network to carry out marketing and communication campaigns to increase brand awareness or to create conversions for sales businesses.

With the ability to share short videos with an effect store and a copyrighted music list full of the hottest songs, users can unleash their creativity. Therefore, videos on Tiktok can convey the brand’s message quickly and impressively.

Besides, users now prefer watching over reading and always want to receive information as quickly as possible. Therefore, short videos will attract and stimulate customers to learn more about your brand.

2. Why should you advertise on TikTok?

2.1. TikTok ads reach many potential customers

As mentioned earlier, most of the content creators on TikTok are GenZ, especially 16-24-year-olds (about 41%). This means the remaining 59% of users will likely be Millenial, GenX, and even Baby Boomers. Many users are over 60 years old but are still highly interested in the new trend of young people.

2.2. Easily create affordable TikTok Ads campaigns

Many brands, especially small businesses, have yet to dare to invest in running TikTok ads because they think starting a TikTok Ads campaign will also be very difficult. Maintaining the campaign takes too much time, effort, and cost.

However, it is easy to set up a TikTok campaign. TikTok supports a lot of other resources for businesses to start the process of running ads because TikTok wants businesses to be able to bounce back after the epidemic is too long and also wants to attract more brands to run. Advertising because TikTok is still a relatively new platform.

2.3. There are many types of TikTok ads to meet the needs of businesses

TikTok offers many types of advertising to meet the diverse needs of businesses. These can be mentioned as a brand takeover, branded AR content, and in-feed videos.

2.4. Easily advertise products truthfully to customers

The unique feature of advertising on TikTok is the authenticity of the videos. Compared to Instagram and Facebook – where users tend to show their best images, TikTok encourages users to express their true selves through everyday activities such as going to school, walking, and eating. Since then, TikTok’s ads also promote authenticity, and if you know how to use the message correctly, customers will more readily trust your brand.

3. Potential categories of TikTok Ads

About 66% of TikTok users are under 30, of which 41% are between the ages of 16 and 24. Young people are the ‘early adopters’ of most new technologies and factors. Stimulate older people who want to explore and learn more about technology applications. So which industries should use TikTok ads to bring the strongest virality?

3.1. FMCG Industry

FMCG is an abbreviation of Fast Moving Consumer Goods, including all kinds of essential consumer goods in life, such as packaged food, beverages, and toiletries.

This is the most potential industry, fully converging the strengths to be able to optimally use the TikTok Ads channel compared to other industries for the following reasons:

Broad target audience spanning many ages
The characteristics of these items are short shelf life and low commitment.

Because they are essential consumer goods, they are very familiar and close to customers. Therefore, using viral clips on the TikTok platform will make it easier for customers to remember the brand and increase brand recognition. They can also learn about the features and effectiveness of the product from the reviewers themselves (who have purchased the product), thereby increasing their trust in the brand to make quick purchasing decisions.

3.2. Telecommunications and electronics industry

The telecommunications and electronics industry is also one of the high-potential industries because:

The customer scale of this industry is also extremely large, especially in the current 4.0 era, wifi or the internet is everywhere.

Almost everyone needs and is using telecommunications networks

Unlimited age of use (mainly young people – Gen Z)

Aiming at the inquisitive mentality of the target audience who love to explore new technologies

3.3. Fashion industry

An equally potential industry when running Tiktok ads is the fashion industry. Some characteristics of target customers in this category are:

Care about appearance and love to be beautiful
Pursuing new trends
Don’t be afraid to change to make yourself more beautiful
The need to buy fashion products often
I like to show off my personality

The target audience of this industry is usually young people who love new and unique trends. This is also the primary user of the TikTok platform, so if you use ads on this platform, businesses can reach the maximum target customers. Above all, TikTok supports many unique effects and catchy music according to youth trends, contributing to eye-catching costumes that customers cannot miss.

In particular, if combined with famous KOLs in the field of fashion or simply stylish, hot Tiktok-er with an impressive dress style will help the business’ product image to be spread more strongly.

4. Types of Tiktok Ads

TikTok gives businesses many options to advertise on the platform. Therefore, depending on the needs, businesses can choose which advertising most effectively reaches the target audience and conveys the brand’s message. Here are the different types of TikTok ads a business can run:

4.1. Brand takeover

A “brand takeover” ad is a 3- to 5-second static image or video without sound that appears immediately after a user opens the TikTok app. This TikTok ad format is intended to support brand landing pages. Clicks, impressions, and unique reach can measure it.

4.2. Branded AR content – Branded Augmented Reality Content

If translated literally into Vietnamese, this is an advertisement in the form of “Branded Virtual Reality Content.” When using this type of ad, your message can appear in branded stickers, virtual reality filters, and more so that TikTok users can use them in their videos.

4.3. In-feed videos

In-feed videos are video ads between 5 and 60 seconds long that appear while users surf recommended videos on TikTok and appear in the “For You” section.

Besides supporting the brand’s landing page, this type of ad allows users to interact through likes, comments, shares, and following. In addition, in-feed videos can be measured based on impressions, clicks, views, and engagement.

4.4. Hashtag challenge

This type of ad appears in the “Discover” section of the app and always has messages that call for and encourage user engagement. TikTok celebrities and influencers repeatedly use this ad to promote a specific brand.

4.5. Sponsored influencer content

Sponsored influencer content is advertising from KOLs/influencers and is sponsored by brands. For this type of TikTok Ads, users will receive the message of the brand/brand through sponsored content from famous KOLs/influencers on Tiktok.

5. TikTok Ads Service from CleverAds

After many years of working in the field of Digital Marketing, with its experience and reputation, CleverAds – a branch of Clever Group, is proud to be one of the significant partners of Tiktok in Vietnam. Therefore, CleverAds partners/customers will enjoy many benefits when using the TikTok advertising service here:

Reasonable cost, save time and get approved by Tiktok fast
Set up and consulted with standard and professional campaigns
The support team supports continuously to be able to optimize the conversion rate
Priority access to new forms of advertising

CleverAds guarantees to help customers have the most effective campaign, reaching the most potential customers on Tiktok.