What is Affiliate Marketing? Detailed Guide for Newbies

What is Affiliate Marketing? Affiliate marketing for sellers?. Join CleverAds to learn about affiliate marketing trends in the new period!

1. What is affiliate marketing?

1.1. Define

Imagine how wonderful it would be to earn money even while sleeping.

Affiliate Marketing is a model of advertising a supplier’s products or services through links on the Internet.

This is how to introduce products from sellers like Lazada, Tiki, Shopee, etc. to customers. When customers buy goods through the link, the affiliate marketer will receive a commission. High commissions are the best part of affiliate marketing, encouraging affiliates to find ways to promote the company.

Affiliate marketers will rely on the cost per successful conversion such as orders, registrations, visits to that product to receive commissions. This form brings extremely good results and saves a lot of money. Affiliate marketers can earn several lots more sales per month from affiliate marketing in the form of an online business.

Affiliate marketing is a great way to drive sales and generate substantial online revenue. Extremely beneficial for both brands and affiliate marketers.

1.2. Stakeholders in Affiliate Marketing

To do well in affiliate marketing, it is necessary to understand stakeholders such as:

Who is the supplier of a specific product or service, reputable or not, product quality or not, origin, …
Who are the affiliate partners, what role do they play, where are their influence, who are their followers on social media platforms.
Who are the buyers, what are the characteristics of the target customer file, personality, and habits? For example: For Gen Z customers who want to buy cheap but quality products, usually operating in the evening or at night, etc.

2. Affiliate marketing – detailed steps for affiliate marketers

Step 1: Choose a product or service to promote through affiliate marketing

First, you need to choose a product or service to introduce to your customers. It is best to choose a product or service that the affiliate is familiar with and trusts in, so that the affiliate can recommend it more honestly and reliably.

Make sure that when researching a market, product or service that is relevant to the affiliate marketer’s field of activity, there will be many interested and accessible people.

For example, an affiliate marketer who is a person who loves to learn can use links about tools, learning aids, sharing study tips, learning websites, and so on.

Step 2: Search for an affiliate program

Once the affiliate has chosen a product or service to promote, it should look for an affiliate program to join. This can be done through any search engine or you can sign up with an affiliate marketing network to gain access to a variety of programs.

Some popular affiliate programs today:

AccessTrade (AT)
MasOffer (MO)
AdFlex
AdCombo
Optimise
Civi
VatGia.com
Adpia
Leadbit

Step 3: Sign up with the affiliate program

Once you’ve found the right affiliate program, sign up with it and the company/business will send the affiliate code or promotions. Affiliate marketers completely get exclusive codes to increase attraction and sell more.

Step 4: Create content related to the product or service and insert relevant links into it

Creating content related to the affiliate’s experience when using the product is the strategy that helps viewers feel the most trust. Affiliate marketers should pay attention to the image or video size depending on the platform of choice.

Step 5: Share content on social media, website or blog to attract potential customers through affiliate marketing

Share the results on social networking platforms such as: Facebook reels, Tiktok, etc. Should choose the right posting time frame to ensure the content gets a lot of interaction and views.

Step 6: Test and track the activities of affiliate marketing to ensure effectiveness and maximize profits from affiliate marketing

Check out regular activity through reputable platforms like REVU. Make sure to intelligently control orders or conversion numbers to maximize conversions and find a fix if there’s a problem.

3. Notes when doing affiliate marketing

3.1. Showcase your product expertise with blog posts in affiliate marketing

Demonstrating expert knowledge of affiliate products is one of the best ways to turn traffic into sales conversions. This can be done by familiarizing the audience with product reviews, tutorials and comparisons. Affiliate-written product reviews are in-depth articles that highlight the pros and cons of products. They deliver value to readers and convert organic leads into sales.

3.2. Build trust by revealing affiliate relationships

Revealing relationships with affiliate brands is a strategy to gain trust from followers regardless of platform or website used. Reputation is just as important as social media followers, YouTube views, or monthly blog visits.

3.3. Offer affiliate promo code

Using promo codes for marketing purposes helps to earn profit from sales while customers get product discounts. Be careful with using too many promo codes as that can reduce the original product value over time.

The best times to run ad campaigns are when a product has just been launched or it’s a special occasion, such as the summer vacation or the start of the big shopping season.

When offering promo codes, always make sure:

Make it clear to the audience the conditions for using the promotional code.
Mention the expiration date of the promo code.

3.4. Always have a backup affiliate partner

It takes time to learn about the product and the company. As a rule of thumb, don’t let an affiliate program take more than half of the revenue, it’s recommended to join 1-3 affiliate programs as it offers good earning potential but is still fairly manageable. Each advertiser’s specific terms and conditions should be checked on how content and links should be used.

4. Top 4 Affiliate Marketing Trends 2023 For Businesses

As marketers increasingly invest in affiliate marketing, creating more competition than ever before. Below CleverAds suggests companies/businesses top affiliate marketing trends.

4.1. Partnering with Influencers

Influencers often have huge followings from hundreds to millions of followers. Nowadays, influencers can make money from their followers.

To maximize a company/business relationship with an Influencer, a company/business needs to:

Define influencer marketing goals.
Strengthen relationships with affiliate marketers
Make sure your business, brand and product data is accurate.
Have a viable budget to see which strategy is right for your business.

4.2. Consider choosing Nano-Influencers and Micro-Influencers

Nano-Influences has between 500- 10,000 followers, Micro-Influences has between 10,000-25,000 followers across all social media platforms. They can be a more cost-effective option than contracting with the services of big influencers (100,000 followers or more).

In 2023, there will be more focus on digital marketing, companies will put their trust in Nano-influences, Micro-influences.

These small-scale online influencers have more potential to reach niche users who can become loyal brand customers.

4.3. Effectively coordinate Tiktok and Instagram Reels.

Tiktok and Instagram Reels are two revolutionary platforms in today’s digital age. Creators can reach a larger global audience beyond their existing friends and followers. Thereby promoting effective affiliate marketing through affiliate clicks and conversions.

TikTok and Reels are entertaining, and creators can even integrate affiliate product placements in a natural and engaging way.

Influencers on TikTok and Reels often share videos of their favorite brands or recent purchases. As these videos go viral, creators get millions of views, giving them a great opportunity to reach a much larger audience.

4.4. SEO and voice search

Users can use voice search to find information on the web. Popular voice assistants include Siri, Cortana, Echo, Alexa, and Google Assistant. Voice searches are likely to become more popular in the coming years because of convenience and ease of access. For affiliate marketers will have to optimize content for voice search on search engines.

Consumers often use smartphones for voice search. The first answers to a voice search query are often the best answers to the question. Furthermore, Google’s algorithm assists marketers in using keywords and phrases.

Businesses need to adapt to the situation and prepare by:

Tweak the affiliate site for voice requests. Adding questions to the content will make the site ready for voice search queries.
Optimize content with exact keywords and search terms. Voice search tends to be more specific than text search. FAQs and tutorials are great because they incorporate keywords for most questions.
Make sure your content stands out on mobile. Users choose voice search because of its quick response.

5. Summary

Affiliate marketing is not difficult to do and very effective. To get started in Affiliate Marketing, you need to dig deep into your product or service, target audience, and related keywords to create relevant and engaging content. client.

When combined with other marketing strategies such as SEO, email marketing or direct advertising, affiliate marketing will bring high efficiency and optimization to the marketing strategy of the business / company.