Tips on running Facebook ads every marketer should know
Do you believe there is an advertising tool that can save users time and money by optimizing ad delivery to get your message across to the customers most likely to convert? That’s what you get with Facebook ads, a social networking platform used by many e-commerce entrepreneurs and marketers, especially those just starting with little experience or a large advertising budget.
In the article below, CleverAds looks at what makes Facebook such a popular advertising platform with so many brands and guides you through tips on setting up a highly effective Facebook ads campaign to drive sales for the company.
1. Current trends in running effective Facebook ads
Your success in Facebook advertising depends on your goals and your advertising type. However, creating effective, high-performing ads is challenging for many beginners because there are many different types.
To help overcome this hurdle, CleverAds has outlined three main Facebook ad formats your business can use.
1.1. Run a carousel of Facebook ads
Carousel ads offer two to ten cards that you can use to display photos or videos. Each card can be used as an ad. People can scroll through the carousel by swiping their device’s left or right or clicking the directional arrow using the desktop client.
This Facebook ad format is great for companies that want to showcase multiple unique products or services in one ad.
For example:
As we all know, Nike is a sportswear giant dealing in products such as shoes, clothing, and accessories. This is one of many examples of Nike’s innovative Facebook carousel. It is mainly aimed at parents with young children as it showcases children’s products. Each carousel tag uses the original image and provides a direct link to the product pages.
1.2. Run slideshow Facebook ads
If you’re looking for one of the simplest Facebook ad types, slideshow ads are the answer. This type of Facebook ad requires creating a slideshow of photos to tell a story or share relevant information.
When you create a slideshow ad, you can upload it as a video with slides or use Facebook’s slideshow creation tool. Facebook’s tool offers many features, including branded formats, music, and text overlays.
For example:
You can see that this slideshow ad shows three different slides, which play consecutively like a video. If someone clicks on the “learn more” CTA, they will go to the Medical Assistant Program registration homepage and find additional information about the certification.
1.3. Run Facebook image ads
One of the most popular Facebook ad formats is photo ads. These ads feature images, a call to action (CTA), and a link to a landing page or blog post.
Photo ads are versatile and an excellent option for businesses just starting with Facebook ads because they only require a visually appealing photo and compelling ad text.
These ads are easy to set up to drive valuable website traffic.
- For example:
Restream’s visual ads cover several trends: 3D illustrations, gradient color schemes, and bold typography. Furthermore, the copy is concise and easy to understand, highlighting the top features and benefits of the product.
Read more: What are Facebook Ads? Essential A-Z of Social Media Advertising
2. Tips for running the best Facebook ads
Here are some tips and recommendations that can help you create ads that convert, reach potential customers, and get better results from your business’s Facebook advertising strategy:
2.2. Browse the Meta Ads Library for inspiration
Need help figuring out where to start with ads? Want to see what your competitors are?
The Meta Ads Library is home to a comprehensive collection of ads across Facebook, Instagram, and Messenger. You can search by brand name to find their current ads and see how they promote their products. Then use this information to inspire your ads.
2.3. Combine ad types to create higher-impact ads
Videos are great for telling your brand story, while images can help showcase the different benefits of your product. Use a mix of other ad formats to test which one works best for your audience, then pour more money into what’s working.
2.4. Choose an advertising objective and then deploy creative content
Before creating your campaign, determine the most critical metrics for your business and whether it’s increased sales or brand awareness. To create powerful ad campaigns, you’ll have to ensure your campaign elements, from ads to audience targeting and bid types, all stick to the best of the best. The main goal of the business.
2.5. Show pictures of people using your product
As people scroll through their feeds, they see photos and videos of friends and family.
If you want to keep customers interested in your ads, use ads that show people benefiting from your product.
If you want to include standalone product shots or videos of your products, use carousel ads to allow people to choose what they want to see.
Read more: The secret to running the most effective Facebook ads 2023
3. Conclusion
The Facebook advertising platform is designed to be easy for people with little or no experience in digital marketing.
However, more than simply placing a few ads on Facebook and waiting for them to work their magic is required. You need to think about your business’s main goals and objectives, what type of ad design will work best, and what audience you’re trying to influence.
Even the smallest advertising campaign can be successful if tweaked to perfection. And that’s why CleverAds wants readers to grasp the current trends of Facebook advertising and how to run ads optimally for businesses.
