Carousel – An effective form of advertising to reach customers for the brand
A carousel ad can meet various needs and different types of businesses. So let’s find out how does Carousel work with CleverAds in this article!
1. What is Carousel?
Carousel or Facebook Carousel Ads is a type of carousel advertising on Facebook.
As described by Facebook:
Carousel has a carousel format that allows businesses to display 02 or more photos and videos in one ad, each with a title, description, link, and call-to-action message. Users will swipe on a mobile device or click an arrow on a desktop screen to scroll through the carousel card.
The Carousel can meet many needs and different types of businesses, such as real estate, events, services, and more.
2. Benefits of Carousel
A carousel is an effective form of Social Media Marketing that works very well. Using business carousel ads gets benefits like:
- Stimulating participation:
Visually displayed, continuously conveying images Carousel will capture the target audience’s attention and motivate them to take action.
- Increased interactivity:
Attract users to click on ads to learn and interact with content about products and services that businesses have designed.
- Optimizing advertising costs:
Carousel allows advertisers to target specific audiences, thereby reducing advertising costs and increasing efficiency in reaching the target audience.
3. When should businesses use Carousel?
Businesses can use Carousel to:
- Product introduction and highlight:
The Carousel will make your new product stand out and more attractive and give customers more choices. From there, the product click-through rate will increase.
- Description of product features and uses:
Describe specific details and features of the product to impress customers. We can use this type of advertising for businesses in the service industry to introduce benefits to new customers.
- Storytelling/Share Content:
Businesses can use images and videos in succession to illustrate the marketing content they want. This will make the content posted more attractive.
- Create a vibrant overall image:
Use the tags in the Carousel to stitch together an overall image that creates an immersive ad experience for your target audience.
- Show people step-by-step how your business or product works:
Step-by-step lead to share how the industry works and the company’s story with everyone.
4. How to Create Carousel Ads
- Step 1: Go to Ads Manager.
- Step 2: Click the + Create icon in the top left corner.
- Step 3: Choose a goal that supports the carousel format. Note: the Engagement objective doesn’t apply to the carousel format.
- Step 4: Enter Campaign Details, A/B Testing, and Advantage Campaign Budget on Meta (if needed) and click Next.
- Step 5: Complete the information about Budget & Schedule, Audience, Placement, and Optimization & Delivery, then click Next.
- Step 6: At the Identification section, select the audience you want to use for the Carousel and attach the Instagram account (if any)
- Step 7: In the Ad Setup section, select Carousel.
- Step 8: Finally, in the Creative content section, specify whether to select the media file manually or automatically import the Carousel from the product group.
Note: To automatically import carousel tags, businesses need to have a product catalog, and this option can be used depending on the campaign objective.
5. Some practical Carousel optimization tips
After mastering the creation of Carousel ads, keep in mind a few tips below to optimize Facebook Carousel Ads effectively.
Take advantage of available promotional items.
If video and image is the compelling element that attracts users at first sight, then CTA, title, and description are the factors that will convince consumers to take action. Therefore, businesses should take advantage of these factors to increase customer persuasion.
In addition, the copy of Carousel Ads must be identical to the business logo. And we need to look at the data to determine which factors will bring the best results for the ad campaign to optimize better.
Tweak the order of cards.
With carousel ads, businesses will be able to use multiple images and videos at the same time, and Facebook will automatically sort them based on performance.
Can you improve campaign performance by replacing or removing tags that aren’t performing well?
Small note: Uncheck Auto-Optimize at the start of your ad if you’re using it for storytelling purposes.
Associate each tag with a post-click landing page.
Landing Page is the place to convert purchases. We need to make sure to redirect potential audiences from ad campaigns here.
For example, with CleverAds selling a Google Workspaces toolkit, the company needed to entice viewers to click on Carousel Ads and redirect them to a landing page to drive the desired action.
Use scroll-stopping ads
The thoughtful investment in images and videos will make users want to access the ad immediately.
Advertising content needs to be consistent, and the content is cohesive and exciting to attract users to stay.
In other words, your content and form must lead to the right customer insight that prevents them from taking action.
6. Conclusion
The carousel will help businesses increase customer interaction rates and optimize costs. With Carousel Ads, companies can introduce and highlight products, describe product features and uses, tell stories, share content, and create a vivid overall image.
