Advancement of Advertisement since Pandemic

As the world slowly emerges from the grip of the pandemic. Nothing will ever be the same again.

Our way of working remotely, participating in virtual activities, shopping, and living have all changed. This all leads to where potential customers spend most of their time navigating where and what to buy ‘From the comfort of their home.

But it’s not just the format of advertising that has changed.

Consumers yearn for reassurance and comfort during these difficult times, and brands have responded by crafting advertisements highlighting empathy and community. As a result, ads that honor people’s tenacity and the human spirit are becoming more popular.

Another trend that has emerged in post-pandemic advertising is user-generated content. With people spending more time at home, brands have encouraging their customers to create content, from TikTok Dance challenges to Instagram Reels.

REVU Philippines establishes influencer marketing that engagement and brand presence. Creating values ​​by connecting global influencers with advertisers and sellers through our platform.

This has not only helped brands to create engaging content but has also fostered a sense of community among their audience.

Despite the changes since the pandemic, Traditional-Digital Marketing is still influential today. How? Check our blog to learn more:  https://tinyurl.com/yc8a4wam

As we enter the Digital Marketing era,  CleverAds  and  REVU Philippines  constructed various marketing services that could help target consumers online and  increase revenue.

Here are the services we can offer:

To view more about our services, you can check the link here: CleverAds

Despite the challenges posed by the pandemic, the advertising industry has shown remarkable resilience. Brands adapted to the changing landscape have thrived; some have even reported increased sales during the pandemic.

E-commerce in the Philippines is expected to expand by 11% and 15% in 2020 and 2021, respectively, due to rising internet penetration. According to GlobalData, with the epidemic nearing its end, it is expected to settle at a 17 percent growth rate through 2025.

According to GlobalData’s E-Commerce Analytics, the value of e-commerce transactions in the Philippines increased by 11.8 percent from 2019 to P229.8 billion ($4.8 billion) in 2020. In 2021, it will have climbed by 15.1% to P264.5 billion ($5.5 billion).

The Pandemic has accelerated the shift toward digital advertising, and brands that have embraced this change have succeeded.

Although brands are attempting to target the appropriate pitch in the wake of the Pandemic, the future is still uncertain due to market adjustment, increased competition, and a need for creative and aggressive marketing strategies. After the Pandemic, the updated financial system has a significant role in advertising. Advertising may aid organizations, companies, and brands in rebuilding consumer confidence, re-establishing norms, and encouraging consumption.

To know more about the compelling way to gain profit on advertising, marketing, promotional, and media expenditure, visit our blog website https://cleverads.com.ph/.

The pandemic has forced advertisers of all levels to reorganize the type of campaigns they should aim at. CleverAds and REVU are acquainted with the fact that life post Covid-19 is increasingly lived online, which has resulted in speeding up digital implementation and e-commerce. And they are establishing their business to have a social media presence such as Tiktok, Instagram, Facebook, and even Youtube.

Time exhausted with specific media channels has increased as CleverAds adapts to these changes, focusing better on in-home and out-of-home channels. In addition to business as usual, a special report by Datareportal in July 2020 examines changes in social media usage during the beginning of the COVID-19 lockdown period.

A Data by Global Overview

Significant increase in online and digital activities:

   Source: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

The increase came after a couple of years when growth had seemed to slow down. This behavior was attributed to changes in user behavior due to the lockdown. However, with growth continuing in 2023, there may be more at play than just the initial lockdown trends.

Calculated Data Overview of Social Media Use:

Source: https://www.smartinsights.com/social-media-marketing/social-media-strategy/new-global-social-media-research/

Brands perceive this technological era as an opportunity to improve their products and services and provide their customers a unique and personalized experience. In addition, brands can now interact with their target audience more personally, understand their requirements, preferences, and pain areas, thanks to the introduction of social media and the internet.

Furthermore, brands are utilizing technology to streamline operations and make their products and services more accessible to their customers. E-commerce platforms, for example, have become an essential component of the retail business, allowing firms to reach a larger audience and sell their products and services in a more accessible and efficient manner.

If you’re looking for a company that can help your brand navigate these changes and create effective advertising campaigns,  CleverAds, and REVU Services  is the perfect choice. With years of experience in the industry and a team of experts, CleverAds Services can help your brand succeed in these challenging times.

From creating engaging content to implementing effective digital ad strategies, CleverAds Services has the expertise to take your brand to the next level! So why wait? Contact CleverAds Services today and start your journey towards post-pandemic success.