TikTok Ads: From A-Z the most effective way to run TikTok ads

TikTok Ads are becoming more and more popular. Businesses will miss out on a potential market if they don’t run ads on this platform, which has about 1 billion users. So what is an effective way to run TikTok ads?

1. What are TikTok Ads?

TikTok ads are marketing forms used on the TikTok platform to increase brand awareness and introduce products to sales. Running Tiktok Ads will pull customers interested in your products from TikTok to the websites you want, such as Shopee, Lazada, Tiki, Facebook, and Instagram…

Currently, the number of TikTok users is vast (about 1 billion as of November 2021). However, many businesses still need to learn to take advantage of this market because TikTok is still a relatively new term.

However, for this reason, TikTok is a potential place for businesses because of its low competition and high efficiency. Not all industries are suitable for TikTok Ads.

Therefore, you first need to find the right advertising channel for your industry and consider investing in an appropriate advertising channel budget.

2. Types of Tiktok Ads advertising accounts

2.1. Self-Serve (personal)

Define

This type of advertising is for individuals. With this account, individuals and businesses can recharge themselves, run their own ads, and handle issues related to advertising policies. In case of problems or technical issues, you must contact the support team to resolve them.

Advantage

Can actively deploy advertising: Businesses can be proactive in choosing the appropriate budget and advertising form.
Proactive in management: Optimise advertising and actively stop or continue advertising whenever the business wants.

Limit

Need to be supported quickly during ad rollout.
For large-budget advertising campaigns that require high skills and optimal experience, businesses running on their own will often have little experience.

In general: The TikTok Self-Serve account type does not support businesses much, so businesses should consider using the second account type below, an Agency account.

2.2. Agency account

Define

This is the type of account created by the TikTok Agency (a company authorized by TikTok or a partner of Tiktok). For this account type, when running TikTok Ads, businesses will receive all functions, incentives, and direct support from the Agency. All stages, including advertising money, campaign setup, optimal operation, statistical reports, … businesses, are supported by a professional agency.

Advantage

There is an agency in Vietnam (high expertise) to support businesses during the creation, running, and after the ad ends.

Limit

Restricted some rights in advertising implementation and operation. For example, when recharging, businesses must go through the TikTok Agency.

Tips: If your business is starting to run Tiktok Ads, please prioritise choosing an Agency to run ads because, through the Agency, businesses will be able to shorten the time and receive a lot of support and costs. Optimal.

3. Before running Tiktok Ads, what do you need to prepare?

To run Tiktok Ads smoothly, businesses should prepare the following steps in advance:

3.1. Create a TikTok Ads ad account

The process of registering for a TikTok Ads ad account in Vietnam follows these 2 main steps:

Step 1: Sign up for a TikTok account through a TikTok agency partner in Vietnam
Step 2: TikTok will censor and respond to your registration information.

After being censored, businesses will be supported by the Agency to run TikTok Ads ads.

3.2. Register for an international payment card

TikTok’s only advertising payment method is through international payment cards. Businesses need to prepare Visa/Mastercard or JCB cards (Debit or Credit cards are acceptable).

3.3. Top up your TikTok Ads account

Usually, this cost will not be credited to the ad account immediately; sometimes, it can take up to 3-5 days. Therefore, businesses should top up their Tik Tok Ads account before starting the campaign.

3.4. Landing Page

This is the place that will help businesses collect customer information after they click on the business’s Tiktok ads.

3.5. Choose the right promotional video

Usually, for shop owners or business owners with a moderate advertising budget, the TikTok In-Feed ad format is the most suitable.

A product or service introduction video is the minimum requirement for businesses to start running ads on TikTok. Users who see the ad can click the Call To Action button to go to the business’s landing page.

4. How to run effective TikTok Ads

To run effective TikTok ads, businesses can follow these steps:

Step 1: Set the campaign objective

First, log in to TikTok Ads Manager and click the Campaign button. TikTok has seven advertising objectives divided into 4 categories:

Increase awareness

Scope: Ads are run to reach the maximum number of users.

Customers remember the brand (Consideration)

Traffic: Drive traffic to a specific URL (link).

App Instals: Drive business app download traffic.

Video Views: Maximise the number of ad video pops.

Lead generation:

Use pre-existing forms to collect leads.

Create conversion:

Conversions: Drive specific actions on your website, such as making a purchase or signing up for a trial.

Catalogue sales: Ads based on product categories (available only to people with ad accounts in supported regions).

Step 2: Name the campaign and budget for TikTok Ads

Businesses should name the campaign, at most, about 512 characters. If your business has enough budget to spend on an entire campaign, you can check the “No Limit” box for your campaign budget.

A “Daily – by day” or “Lifetime” plan limits the total budget to a certain number. Depending on the objective of the advertising campaign, the business will choose the budget package that best suits the available resources.

Step 3: Name each ad group and choose a placement.

Each campaign can have 1-999 ad groups. Each ad group name can be up to 512 characters long. Ad groups allow businesses to target audiences, make ad placements, schedule runs & set specific budgets. For example, a business can create 2 ad groups, one targeting an audience in Ho Chi Minh City and one targeting an audience in Hanoi, to test which group is more effective.

In addition, businesses can choose different placements for each ad group. Not all ad types can be placed freely:

Location on TikTok main page: In-feed ads are placed in the “For You” section.
News Feed App Location: Ads in other TikTok apps — BuzzVideo, TopBuzz, NewsRepublic, and Babe.
Pangle Location: TikTok’s user network.
The automatic placement allows TikTok to automatically optimise ad delivery.

Step 4: Select the target audience

Like most social media ads, TikTok allows businesses to select their target audience based on:

Gender
Age
Habitat
Language
Interests
Consumer behaviour
…..

Step 5: Set a budget and set a posting schedule for each TikTok Ads ad group

After you have set a budget for the entire campaign, you need to set a budget and set a schedule for each ad group.

In the budget section, businesses will have 2 options:

Daily budget: If you fill in 500,000 & choose Daily, TikTok will spend 100k in 1 day.

Lifetime budget: If you enter 500,000 & choose Lifetime, TikTok will distribute 100k/day during advertising. TikTok will rely on the running schedule to claim the minimum amount.

In the schedule section: Choose when to start running Tik Tok ads and when to stop ads.
The Dayparting section: Allows businesses to choose a specific time to display ads during the day.

All Day: TikTok will default to All Day, which means ads will be delivered on TikTok all day.

Specific Time: If the business chooses Select Specific Time, the ad will be delivered according to the schedule set by the business. You want the ad to show only at 9-10 am & 20 – 23 pm on Monday, for example.

Step 6: Bidding & Optimization Bidding

If you are new to running TikTok ads, businesses should leave the Delivery Type as Standard. In the Bid Strategy section, businesses can enter the amount they are willing to spend per click on the ad. (Note: If set too low, TikTok will not accept.)

Businesses should rely on profit per product & budget limits to make decisions. Once done, click Next to move to the ad setup section.

7. Step 7: Create TikTok Ads

Next, businesses must prepare content/videos/photos in the TikTok advertising section. (Note: Currently Tik Tok only supports video ads.)

Add videos of businesses that want to run TikTok Ads.

In the Choose Video section, click Add From Computer and upload the promotional video. Or, if you want to reuse a video that has run ads on TikTok before, click Add From Library. (Note TikTok’s promotional video format requirements.)

Choose a cover photo for the TikTok Ads video.

The cover photo is a vital part of grabbing the user’s attention. Businesses can upload a custom cover photo or choose one from the promotional video. Depending on the length of the video, you can choose up to 8 photos as your TikTok ad cover photo.

Preview how ads will show in reality on TikTok

Businesses should double-check by looking at the ad preview. (Note: TikTok will automatically adjust based on the user’s device and network conditions.)

Enter ad text

The ad text will show on your business’s ad. The maximum length will be 12-100 characters.

No stickers

No emoji

No # sign

Punctuation and space count as 1 character.

More Call to Action

Choose a call-to-action that matches your business’s ad in the Call To Action section. TikTok currently only supports selecting from the available list.

Click Submit after completing TikTok to approve the ad. Thus, the business has completed the first advertising campaign on Tik Tok.

5. CleverAds TikTok TikTok Ads advertising service

After many years of working in Digital Marketing, with its experience and reputation, CleverAds – a branch of Clever Group is proud to be one of the significant partners of Tiktok in Vietnam. Therefore, CleverAds partners/customers will enjoy a lot of benefits when using the Tiktok advertising service here:

Reasonable cost, save time and get approved by Tiktok fast

Set up and consulted with standard and professional campaigns

The support team supports continuously to be able to optimise the conversion rate

Priority access to new forms of advertising

CleverAds guarantees to help customers get the most effective campaign, reaching the most potential customers on Tiktok.

If your business needs Digital Marketing solutions, contact us at: https://www.cleverads.com.ph/ for the fastest support.