The secret to running the most effective Facebook ads 2023
Running ineffective Facebook ads? Running ads without orders? Troubled process? Costly? This article will help you quickly fix the above problems.
What are Facebook Ads?
Facebook Ads is a service Facebook provides to businesses. to connect with target customers on the platform. This is a paid digital advertising service.
Facebook ads can display programs: offers, promotions, introducing new products and services, conveying messages, and reaching out to potential customers.
According to the latest statistics in 2022, the number of Facebook users has reached 3 billion people/month. On average, 36.8% of the world’s population uses Facebook every month. It can be said that this is a potential market for businesses to target.
However, businesses promoting on this platform do not get the best results. Because conversion is not easy.
Read more: Facebook: Start creating a plan to run Facebook ads now
Benefits of running Facebook ads
- Wide coverage, fast-spreading speed:
Facebook has a huge number of users. Not only the ability to grasp the news quickly. This capture quickly converts to a share by running Facebook ads.
Just users like, share, comment on articles, and advertisements. Immediately the information will be displayed on your friends’ News feed. This naturally attracts attention and interest.
- Reach the right potential customers:
Facebook allows a deep understanding of potential business customers based on: interests, demographics, behavior.
The secret to running the most effective Facebook ads in 2022
This will help your ads show to the right people, at the right time, and even in the right space. This is extremely important, helping to avoid wasting impressions with non-potential audiences.
Facebook’s algorithms also help ads to be delivered properly, with a plan.
- High flexibility:
Facebook allows users to adjust running Facebook ads according to their needs. You can set your own criteria for each stage of your business.
Feel free to tweak it to your liking and Facebook will help you do it.
Facebook has no space limit.
Facebook allows links to businesses’ websites, increasing interaction through the URL system.
By running Facebook ads, businesses can fully control their time and resources and are guaranteed the most visible ads to the majority of users.
- Optimal advertising costs:
Television advertising, outdoor or sponsorship, or other large forms of advertising are very expensive. Although the scale is guaranteed, the effectiveness is difficult to predict.
For small, medium, and newly established businesses, optimal cost is always a top priority. Spending large amounts of money on advertising is something that should be limited.
Running Facebook ads, on the contrary, with a suitable cost, businesses have been able to reach millions of potential customers.
There are two types of fees for running Facebook ads:
- CPC (cost per click): pay when a user clicks on the ad.
- CPM (cost per impression): charge for 1000 impressions on Facebook
Instructions on the process of running Facebook ads
Step 1: Create a campaign to run Facebook ads
Visit the link http://www.facebook.com/business/ to create an ad for an existing post or a new post. Select “Create ad”.
You are then navigated to “Ads Manager”.
Depending on the purpose of running Facebook ads, you choose one of the corresponding objectives in the “What are your marketing goals” section.
Next, scroll down and enter the ad campaign name. Select “Ad account setup”.
Step 2: Set up an account to run Facebook ads
Step 3: Select the target audience
Depending on the field, the ad campaign will have different specific targeting.
For example: Location, age, Gender, Language, relationship, education, behavior, etc.
Step 4: Choose where to run Facebook ads
Next, you choose where to place your ad. There are 2 options:
(1) Automatic placements: Facebook distributes ad placements on its own.
(2) Edit ad position: Adjust the ad position yourself.
Step 5: Set advertising budget
This step is to set up your ad budget and schedule it to run. In this section, you can choose:
- Daily budget: Each day Facebook will deliver ads according to the set spend.
- Lifetime budget: Instead of setting a cost per day, you set an all-inclusive budget for the ad campaign that can adjust the runtime for the ad campaign.
Next, set up a schedule to run Facebook ads.
If you set your ad budget by day, you have 2 options:
- Run ad sets continuously from today (ads run continuously until ads are turned off or budget runs out)
- Set start and end dates (Facebook ads start to end date).
Then, select “Continue”.
Step 6: Select articles to run Facebook ads
Here, you will select the page and the article you want to promote. Preview showing ads on mobile devices, on regular phones, on computers.
To select the page that will run the ad, click the drop-down menu “Facebook Page ” to display a list of Fan Page you admin. Click select post or enter post ID to select the post to promote.
After completing all the steps, “Review” to review the overview of the ad campaign or change some content. Once sure, select “Confirm”.
For those of you who have not registered for an ad account on Facebook, an additional payment information form will be displayed. Fill in the payment information completely and correctly and select “Continue to complete.
Criteria for evaluating the effectiveness of running Facebook ads
1. Conversions: Conversion tracking
Is a form used to measure advertising results. Often targeting advertising strategies whose primary goal is conversions.
To evaluate the effectiveness of running Facebook ads, businesses need to set up themselves based on available tools depending on their own purposes.
Facebook offers the Facebook Pixel tool. There is a function to track user conversions during the ad run. Benefits of Facebook Pixel can include:
- Make sure your advertising strategy shows the right potential segments
- Boost sales
- Measure the effectiveness of Facebook ads
2. Performance Tracking: Performance Tracking
Performance tracking is also an important criterion for evaluating the effectiveness of Facebook ads. Through the Facebook Measurement tool, Facebook provides potential customer response parameters to businesses.
Customer feedback is summarized and reported in full and in detail. Measurements help businesses understand user behavior and determine the effective stage of their advertising strategy.
The parameters include:
- Engagement: This is the act of liking, commenting, and sharing a business’s ad.
- Reach: Statistics of people who have seen your promotional post.
- Impression: Shows how many times a customer has viewed the ad content.
- Click Through Rate (CTR): Measure when a user sees an ad and clicks on the ad content. Used to evaluate the performance of keywords and advertising strategies.
- Video: Customizable to add metrics like views and the average length of time users watch videos.
- Website: The effectiveness of running Facebook ads leading to the website is reflected in the interactions on the website, making payments, filling out payment information, making purchases, and adding products to the cart.
- App: Parameters including app installs, app interactions, paid, etc.
Read more: Tips on running Facebook ads every marketer should know
The secret to running the most effective Facebook ads in 2022
When running Facebook ads yourself, there are some cheap advertising tips that not everyone knows, especially those who are new to running ads for the first time. If you apply these tips, you will save advertising costs as well as increase the effectiveness of the campaign.
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Optimize images for running Facebook ads:
This is an indispensable step when running Facebook ads to help the campaign “light” money and reach more people. On Facebook, there is always the best display frame for each type of image, you can use software to crop the image to the correct size on Facebook.
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Promote posts:
When setting advertising goals, limit the selection of ad types like Fanpage. If you do not really understand how to run ads on Facebook, this type of advertising will be very expensive per Fanpage like.
For newbies, you should choose to run ads on Facebook posts. Invest in a “quality” sales article, then advertise the post, and optimize the image. Thus, advertising will achieve good results while still saving costs.
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Prioritize posts with lots of interaction:
With existing articles, running Facebook ads on posts with high engagement is cheaper and more effective than regular posts.
With sales articles, it is more effective to attract an amount of organic engagement first. Then proceed to run Facebook ads which will be more cost-optimized. Therefore, it is advisable to create good promotional content that can attract a number of users to increase the number of conversions.
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Break down your Facebook ad campaign and budget:
Effective testing of advertising content in a campaign is essential. Dividing campaigns and ad budgets helps reduce your post’s reach risk.
Maybe the content is not really suitable for the audience. However, from the test run data and short duration, it is possible to adjust the content and other settings about the object.
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Accurately determine the “golden” time frame:
Right person – Right time. The best time to run ads is from 8:30 a.m. to 7 p.m. You should not run ads in the evening because this time, users often have the habit of spending time on entertainment activities rather than deciding to buy.
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Use software to manage comments and messages:
Running Facebook ads is not easy to get customers. Therefore, it is important to stay connected with customers. Currently, there are many software that support comment management, and order management to run ads on Facebook.
This software helps to protect the sales and advertising content of the business from the bad blows of competitors.
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Cooperate with a reputable Facebook advertising unit:
Many individuals and businesses do not have experience running Facebook ads. Not only does it cost a lot of money, but the efficiency is not high when the resources to run the ads themselves are not guaranteed.
Associate with a reputable Facebook advertising company for advice on implementing effective advertising campaigns and optimizing budgets.
Currently, in the advertising market, there are many companies that provide Facebook advertising services. You can consider cooperating with them to optimize your time at a reasonable cost.
Summary
Hopefully, this article from CleverAds Blog will bring useful knowledge about running Facebook ads for you.
