Advertising services: 2 basic things you need to know
Advertising is a means of conveying information about a company’s products or services to consumers. And, for advertising to be effective, so that the message of the business can really reach the receiving public, the use of advertising services is essential. In other words, advertising services are tools to pave the way for advertising to reach target customers.
What does an advertising service include?
Advertising services are tools used by businesses to bring messages to customers, however, even large enterprises with in-house marketing departments can hardly deploy all activities. advertising because the implementation of advertising needs to go through many stages, requires a lot of human resources and the ability to capture customer psychology is strong. So, usually, advertising services will be done through a third party – agencies that provide total marketing services or specialized advertising agencies.
Activities in advertising services will typically include market research; strategic consulting; advertising creation and production; media search, planning, and purchasing.
Types of popular advertising services today
In addition to specialized advertising services on social networking platforms such as Facebook ads, YouTube ads, Instagram ads, or ads on Google search engines; Some agencies have now also started to provide total advertising communication services. So, what is the difference between these types of advertising? Find out with us now!
Social media advertising service
The purpose of using advertising services via social networks is usually to connect with customers, and naturally increase brand awareness. The spontaneity here can be explained by the fact that the ad appears while a person is unconsciously scrolling through the status lines on his feed.
Normally, for social media advertising services, agencies will propose platform-specific solutions, i.e., Facebook advertising services, or Tiktok advertising services, YouTube will have certain differences even though it is advertising on social networks. These differences mainly come from different algorithms between platforms.
Some specific social media advertising services often provided by advertising agencies include strategic management; creating and communicating accounts/profiles; content creation and publishing; research and analysis of data from social networking platforms; campaign management and community administration. In addition, some large agencies with extensive experience in the field of social media advertising also provide training and strategic consulting services for clients.
Read more: What is social listening? Four reasons why businesses should applying social listening
Google Advertising Service
Google’s advertising service is probably too familiar to anyone, as ads appear everywhere on this most used search engine. From search results, on websites, on YouTube, and email ads to in-app ads, they all share the same name: Google advertising service. Most agencies will provide search advertising services, video advertising, display advertising, and email advertising.
At the present time, CleverAds is implementing a full range of Google Adwords services including Google Search advertising services, Google Display Network, YouTube ads, and email marketing. At the same time, in parallel with supporting and helping customers in running Google ads, CleverAds also deploys the service of renting Google Ads accounts so that customers can use them as they wish.
Read more: What is Google AdSense? Top 5 mistakes when using AdSense
Overall advertising communication service
As the name implies, total service advertising (or full-service advertising) includes the entire process of a media-marketing campaign, from strategic planning, creation, and production to print. products to improve communication-marketing aspects of the business and in charge of interactive marketing activities through the Internet.
Compared to other specialized types of advertising communication, the overall advertising communication service provides greater consistency between messages delivered across different platforms.
Creative service
To get products to run ads and deliver messages to consumers, businesses/brands need to carry out content creation activities or hire content creation agencies in advance. The director of photography, the graphic designer, the photographer, and the copywriter are the main roles that make up a creative team. Similarly, in a commercial filming environment, the necessary roles will be producer, director, screenwriter, video editor, and camera coordinator respectively.
Read more: Facebook Advertising Service: 5 things marketers must know
SUMMARY
Developing, and molding an advertising idea from the smallest suggestions of the business/brand is a long way and requires the participation of many people with different capacities. It is difficult for a small business/brand or agency to deploy and manage an overall advertising campaign on their own without any other help from outside.
CleverAds with a variety of services such as Google advertising, social media advertising, and service photography packages will be a perfect choice for your upcoming advertising campaign.
Contact CleverAds immediately for advice and timely support.
