The most updated social media image sizes for 2023
Social Media Image Sizes, instead of having a headache searching or saving an ad to see the size, CleverAds has aggregated and listed the size details on popular Social Media channel’s current variable.
How important is social media image sizes?
You must perfectly size your social media images by:
- Avoid pixelation and image stretching, keeping your image looking professional.
- Photos will be optimized for each social channel’s feed, increasing engagement.
- Make sure your target audience sees the full photo. Incorrect sizing can detract from some of the brand’s message.
Therefore, instead of searching or saving an ad to see the size, CleverAds has aggregated and listed the size details on Social Media channels from today’s popular Hootsuite.
Social media image sizes:
CleverAds will go into more detail for each Social Media channel below. This image section includes the social media image sizes that you are likely to search for most often.
Standard Social Media Image Sizes (updated)
1. Instagram
Instagram supports horizontally and vertically oriented images. It also still supports square images since launch.
Since its launch, Instagram Story has completely dominated the platform. With over 500 million daily active users every month, Stories has become the most popular temporary feature for people to discover and engage with your brand.
- Profile picture size: 320 x 320 pixels
- Post sizes (feed photos):
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
- Photo thumbnail sizes:
- Display size: 161 x 161 pixels
- Recommended upload size: 1080 pixels wide
- Stories image size: 1080 x 1920 pixels
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
- Reels sizes: 1080 x 1920 pixels
2. Facebook
- Profile picture size: 170 x 170 pixels (on most computers)
- Cover image: 850 x 315 px | maximum 100 KB
- Shared images:
- 1200 x 630 pixels (recommended size)
- 600 x 315 pixels (minimum size)
- Highlighted image: 1200 x 717 px
- Event image: 1920 x 1080 px
- Stories Facebook: 1080 x 1920 px
- Link image size: 1200 x 630
- Video size: 1280 x 720
- Maximum Facebook video length: 240 minutes (about 4 hours)
- Facebook Ad size: 1200 x 628
- Video ad size: 1280 x 720
- Story ad size: 1080 x 1920
- Group cover image size: 1640 x 922
- Messenger image ad size: 1200 x 628
3. Twitter
Twitter image sizes for profile photos: 400 x 400 (recommended)
- Minimum image size: 200 by 200 pixels
- Maximum file size: 2MB
- Header photo size: 1500 x 500 pixels (recommended)
- In-stream photos: 1600 x 900 pixels (recommended)
- Minimum size: 600 by 335 pixels
- Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
- Supported formats: GIF, JPG and PNG
- Maximum file size: Up to 5MB for photos and GIFs on mobile. Up to 15MB on the web.
4. LinkedIn
For Company pages:
- Company logo size: 300 x 300 pixels
- Page cover image size: 1128 x 191 pixels
- Square logo: At least 60 x 60 pixels
- Square logo: At least 60 x 60 pixels
- For blog post link: 1200 x 627 pixels
- Sharing a link: 1200 x 627 pixels
5. Pinterest
- Aspect ratio: 2:3
- Square pins: 1000 x 1000 pixels
- Recommended size: 1000 x 1500 pixels
- Max file size: 20MB
6. YouTube
Almost a third of lazy Internet users are using YouTube. This number is up to 30 million visitors per day. Therefore, there is an attractive display image that will make a great impression on the viewers. As you focus more on visual content, you must make your videos accurate.
So, the upload size must also be determined to make your good video visual.
- Channel cover photo: 2560 x 1440 pixels
- Channel icon: 800 x 800 pixels
- Video uploads: 16:9 ratio
7. Snapchat
8. Tiktok
Conclusion on social media image sizes
Social Media is a platform that brings a lot of potential to businesses. Knowing how to use and optimize the image size on Social Media Image Size will show professionalism and good impression on customers and followers. Please save and use it! Good luck.
