Apply 4 restaurant marketing trends of the year
There needs to be more than a delicious restaurant. It would help to have a specific and regularly updated restaurant marketing strategy to survive in the culinary business. So what is the secret to helping restaurant owners attract customers without spending too much? Let’s take a look at CleverAds’s restaurant marketing trends this year.
1. Why do restaurants need marketing?
Restaurant marketing is planning and developing strategies to satisfy customers’ needs regarding perception and quality of service and food.
In today’s fiercely competitive F&B (food and beverage) business market, marketing is the golden key to helping you open the door closer to customers.
Not only that, but a good marketing strategy also helps you build a brand in customers’ hearts and have more loyal customers.
If you are just a small restaurant, don’t worry; now there are many ways to advertise with highly economical costs.
2. Brand coverage on social networking sites
Where the customer is, you need to be there. Most Vietnamese people prefer to use social networking sites to update news and interact with friends daily. Facebook, Instagram, and TikTok are the most popular and are very suitable for restaurants to promote their stores.
2.1 Marketing the restaurant by building a fan page on Facebook
If you are a new restaurant, Facebook is a great choice. It makes it easy for you to develop your page, and Facebook also has an exclusive feature of sharing information in community groups. Feature reviews and star ratings are also important indicators for customers to increase trust.
However, the rate of reaching target customers is relatively low without running ads. You can experiment with appropriate forms of running (conversions, interactions, page likes, etc.) to increase efficiency.
2.2 The shop’s own Instagram page
The image social network is the main venue of the F&B business. Nothing excites customers for a faster experience than a delicious photo.
In addition, the tagging and location check-in mode is also the advantage of this website, making it easier for people to find the restaurant. You should carefully invest in images and information and post regularly to increase your presence with potential customers.
2.3 Build a TikTok channel
As a new social networking site, the level of competition is somewhat easier. An advantage is a large number of customers and a relatively young and diverse customer base. You must invest heavily in content and video quality to gain much interest.
However, the cost of advertising on this channel is still relatively high and unsuitable for small restaurants.
3. Take advantage of food review groups
Although major social networking sites are the preferred channel for information, word of mouth is the trusted source.
Therefore, the trend today is that communities of shared interests are built to provide useful information and avoid the impact of false advertising.
You should encourage customers to post experience reviews or write about attractive promotions to advertise without backfiring. The sharing factor, providing the information, is put on top with realistic and beautiful images.
Or you can build a community for your restaurant. These will be loyal customers and bring significant revenue in the future.
4. Marketing the restaurant using wifi marketing
One of the fastest-growing marketing strategies today is using wifi marketing. The demand for wifi in restaurants today is huge.
Optimizing the Wi-Fi access points in your restaurant will give you information about all the guests who enter the restaurant with mobile phones. This is also an excellent opportunity to advertise a new item or special promotion.
5. Omni-channel sales – increase the opportunity to attract customers
Omnichannel selling has become an effective tool for many businesses. For restaurants, this means creating ways for customers to order, pay and enjoy their meals quickly.
Because customers always want the most convenient and seamless experience, you must also build a diverse and appropriate selling system.
Currently, ordering and paying online is highly flourishing. In addition to putting your restaurant on food ordering applications (ShopeeFood, GrabFood), you can create a website to place orders or accept payments with many different methods.
Read more: What is a Marketing Channel? Everything you need to know.
Conclusion
The trend of restaurant marketing is moving exceptionally intensely in applying technology. It would help if you determined the right strategy to use new trends appropriately to attract customers.
CleverAds is an Agency under Clever Group with nearly 15 years of experience in the advertising industry. We are confident in bringing the best service experiences to customers with the most effective marketing strategies, and coverage and spreading awareness to all customers.
