Hotel Marketing: Should you apply Digital Marketing? (P2)

In the previous article, CleverAds shared the basic knowledge of hotel marketing. Should digital marketing be applied to hotel marketing? So in today’s article, let’s dive deeper into the actual hotel marketing strategy content for beginners and update the most effective communication channels with a hotel marketing strategy!

4. The most effective communication channels in line with the hotel marketing strategy

Hotel marketing can help businesses expand their target audience in many different ways. Today’s communication channels in the hotel industry have developed much more diverse than traditional methods such as calling or sending an email.

Some of the channels include:

• Hotel website
• Call or send an SMS
• Email 
• Social media (free posts)
• Run ads (Google, Facebook, Instagram)
• Google (SEO)
• Online booking site
• Apps that send text messages

Today, the presence of travellers spans many different channels, so it is essential that the content of your hotel marketing strategy be covered on the channel used by as many potential customers as possible. To illustrate this, let’s look closely at the Instagram platform.

According to Hootsuite:

• Instagram has about 1 billion active users per month
• Of which 83% of users access new products and services through this platform

Often, maximizing marketing results means investing in multiple platforms. Accurately identifying target customers will help businesses narrow the scope to only two to three platforms, thereby allowing the marketing strategy more suitable for the company’s tight budget.

Besides, Marketing channels often coincide with customer care channels in some businesses. So how to deal with this problem?

5. Marketing channels and customer care channels

As mentioned earlier, today’s consumers seek convenience and expect to be able to do everything on the channels of their choice. Moreover, users not only search for hotels on digital platforms such as Instagram, WhatsApp, Facebook, or Google but even contact the company directly through direct messages.

So the question is: how does one respond to so many channels?

This is considered a multichannel challenge for all businesses, so an omnichannel solution appeared and solved this problem.

The omnichannel solution consolidates hotel customer service across multiple channels into a single point, simplifying the hotel process and the customer journey. Hotel staff can easily manage all these conversations on a particular integrated channel. Moreover, with this solution, users won’t need to repeat their questions whenever they change the connection method, platform, or service provider.

However, keep in mind that for each customer profile, there will be a different type of preferred channel. For a more concrete example, email communication continues to be the preferred way of contact for the Baby Boomers generation (those born between 1946 and 1964). ) and Millennials (early 1980s to mid 1990s – early 2000s)

6. How to plan an effective hotel Marketing strategy?

#Step 1:

Businesses must understand their target customers to start planning a hotel marketing strategy. Identifying the right target customers will make it easier for companies to spread their products and services to the target audience.

#Step 2:

With the information gathered, businesses can thoroughly plan the language design and format the best ways to stay in touch with customers — through social media, email, phone, etc.

Creating the right content is an essential task in any marketing strategies. For example, emphasizing the contents of the hotel’s hygiene procedures and policies will help customers feel more secure when deciding to choose your hotel. Or more clarifications about the amenities provided in the package and the facilities inside the hotel can help enhance the customer’s impression of your accommodation.

#Step 3:

Merging your goals with your sales team is also one of the key steps toward a successful strategy.

Unifying marketing and sales domains ensures the sales team understands the strategy and can communicate with potential customers anytime.

7. How to define goals for your hotel marketing strategy

The outcome of the strategy often depends on the goals the manager has set in the first place. For example, brand awareness is one of the most common marketing goals. In addition, another plan to pay attention to is to improve customer loyalty.

One consequence that often occurs when investing in hotel marketing is that the number of bookings increases rapidly, sometimes beyond the control of the business. Also, keeping a close relationship with travellers will make them feel more comfortable talking to you face-to-face than using OTAs.

The number of bookings is likely to increase even more when businesses offer certain real-time assistance – provided by humans or robots – in finding information about guests at their hotels.

In addition, a guest who has been watched and cared for a long time after booking at the hotel will feel highly valued and special. Building relationships and trust is vital to helping businesses maximize their marketing efforts.

In summary, a hotel marketing strategy results can be expressed through the following factors:

• Customer retention/customer loyalty
• Brand awareness
• Rate of customers returning to use the service
• More direct booking customers

Source: asksuite.com

CONCLUSION

To fully understand the contents of the hotel marketing strategy, marketers need to understand the basic concepts to apply the tools to the business’s marketing strategy flexibly.

With each target and customer portrait, businesses must have specific hotel marketing strategies and keep an eye on the latest market trends to meet customers’ changing needs.

CleverAds is an Agency under Clever Group with nearly 15 years of experience in the advertising industry. We are confident in bringing the best service experiences to customers with the most effective marketing strategies and coverage high and spreading awareness to all customers.

If you need an optimal solution for Marketing, don’t hesitate to contact us – CleverAds via our website: https://cleverads.com.ph.