Everything you need to know Advertising on Instagram

Instagram is gradually taking the throne of Facebook, and advertising on instagram has become an integral part of every business’ social media marketing campaign.

According to Website Rating statistics at the beginning of 2022, Instagram has 500 million daily active users with a very high level of engagement. Moreover, Instagram’s users are largely young people and highly educated. This is the perfect client base for advertising campaigns.

Advertising on Instagram is a “fertile ground” for businesses to unleash their creativity and connect with customers. Therefore, let’s dive into what we need to know to prepare to exploit this “fertile land” in this article.

1. Why should you use Advertising on Instagram?

If you’re starting to build ad campaigns, you might wonder why Instagram is so hot. Instagram offers a unique advertising experience because of several key factors.

Popularity: Instagram is a huge platform, with almost 500 million daily active users. This number is a great reason to start using Advertising on Instagram immediately.

Visual Content: Instagram is based on images. As we know, the internet lives and breathes life into images.
Hashtags: Hashtags are now an integral part of Instagram. They are perfect for connecting huge audiences through shared experiences or passions. Looks like this is the perfect place to promote the brand!
Facebook advertising capabilities: Advertising on Instagram runs through the Facebook ad manager platform. It gives you the unique advantage of running your ad campaigns simultaneously on both platforms.
Easy to use: Create an Instagram business profile, and you’re ready! Business profiles are created and maintained just like regular user profiles.

As you can see, there are countless reasons to immediately start using effective advertising on Instagram. Look for ways to leverage and build ad campaigns around the advantages of this platform.

2. Benefits of Advertising on Instagram

Now, we’ll go through why Instagram is a great place to advertise. Let’s look at the benefits your business can gain from successfully advertising on Instagram. It is evident that advertising on Social media, when done correctly, can help grow your business and boost sales.

Here are some of the benefits your business can gain by running Instagram ads:

2.1. Enhance brand awareness

If you’re creating a new business, Instagram is the perfect way to reach and engage a large audience and increase brand awareness.

In detail, running advertising on Instagram is a great way to showcase your brand personality and generate attention for your website. Once you have your brand personality in place, it’s easier to convey it to your customers.

Additionally, Instagram allows you to integrate “Call-to-Action” buttons into your content like “Shop Now” or “Learn Now” and add a link to your store, website, or product. Your followers will always feel the urge and remind you. They will become potential customers in no time!

Moreover, building brand identity is always an indispensable step. Content marketing takes a lot of your time. However, once the content is well-crafted, it can get more effective engagement rates and allow your audience to associate with your brand.

Please note that focus only a little on the sales you get at first. It would be best to focus on branding and popularity; then, sales will follow.

2.2. Targeting opportunity

With its 1 billion user base, Instagram is one of the best social media platforms to reach your target audience. Advertising on Instagram uses the same targeting algorithms as Facebook, the most sophisticated tool you can find in marketing today.

Social media tracks and divides consumers into categories based on their behaviour, location, and other parameters. When targeting your audience based on consumer files, you first need to choose a demographic – their age, gender, or location. Then, you can find a list of your audience based on their likes and social media behaviour – in other words, interests. Selecting your audience according to their importance gives you a unique opportunity to target your audience where they interact.

If you have targeted your target audience, your content is delivered to the right people, ensuring your ad engagement will be higher.

2.3. Let your customers know you

Instagram is a great place to share your thoughts and ideas with your audience or even start a conversation like any social media platform. Everything is delivered extremely fast and friendly. Work hard to share your views and experiences on Instagram – let your audience know you better.

You can do this by posting a photo or video or creating an Instagram story that will be visible to your audience for 24 hours. A great Instagram story, photo, or video is worth more than a thousand words!

In addition, you inspire your audience and connect with your business with quality content. If your ideas and insights suit them, then BAM, you already have a quality follower list!

3. Disadvantages of advertising on Instagram

It is obvious that this platform still has its disadvantages. Instagram is not a one-way street to success. While Instagram can be a great way to advertise your business, there are a few things to remember.

High engagement, low conversions: Business owners lose faith in Instagram as an advertising channel reasonably quickly because it turns their business profits slowly. Indeed, Instagram users are not inclined to make purchases through this social media platform. Still, it would help if you remembered that it is an investment in your brand reputation. Advertising on Instagram will help you make a name for yourself, and that’s no less important than selling.

Running an Instagram ad is like a contest: Instagram is extremely popular and has both advantages and disadvantages. With so many users and content running daily, your business must find a way to stand out from the crowd.

4. Tips for successful Advertising on Instagram campaigns

4.1. Create easy-to-understand and engaging content

The purpose of Instagram users is mainly entertainment and stress relief. So even if you want to make your content complete and informative, keep it as simple as possible, and most importantly, keep it fun and engaging!

You should know that social networks are intended to entertain people. Instead of a lengthy article explaining product features – make your brand personable, content friendly and break it down.

And remember that Instagram mainly hits the image section, so make the image part eye-catching and attractive; the text is just supporting information for the image part.

In a nutshell, everything needs to be built efficiently and understandably. That’s how you connect with your audience on social media.

4.2. Synchronise your social media platforms

We recommend using advertising on Facebook and Instagram campaigns simultaneously to save time and effort. If Facebook and Instagram ads work well, combining the two makes you stand out from your competitors.

It is a fact that running all your social media campaigns together creates an “information bubble” for users, which means more visibility. Who doesn’t want that?

4.3. Define target customer file

Understand your audience and their preferences. From there, you can build content that aligns with their insights.

If you have used Facebook Ads, running Instagram ads will be familiar. To help your campaign reach the right audience, you need a few insights:

Interests: Put yourself in your customers’ shoes and consider what they might like.
Age, Gender, Language: All the insights that help narrow down your leads
Demographics: Education, family, relationships
Behaviour: You can identify customers based on their buying behaviour on social networks
Connection: Target people who connect to specific pages, apps, and events.

Summary

Communication campaigns will contribute significantly to business development and increase sales. And it would be a big mistake to ignore the potential benefits of Advertising on Instagram.

Let’s start implementing the campaign to run Instagram ads into your business right away if you want to stay within your competitors!