From A to Z on Overall Marketing consulting for businesses
SMEs often face several problems related to: finding new customers, increasing visibility, choosing the right social media platform, keeping up with trends and producing quality content. The remaining problem is the lack of budget for the official marketing department. The solution to the problem will be overall marketing consulting services from third parties.
The concept of Overall Marketing
According to the National Economics University publisher, Overall Marketing is a combination of activities: researching, creating value and distributing, and communicating that value with the goal of building relationships between related parties. In other words, the marketing campaign covers many aspects from online to traditional.
Overall Marketing Consulting Users
Overall marketing consulting for businesses:
- Businesses have no experience in building an overall marketing campaign.
- The company has sales and brand goals but doesn’t know how to do it.
- Enterprises have implemented communication and marketing activities but have not yet achieved effective results.
In addition, there are some cases where an overall marketing consulting service should be used, including:
- The state of the business’s sales did not meet the set target.
- Need to accurately measure the cost of implementing a campaign in the market.
- The company is losing control and being “abandoned” from the market.
- There is a need to expand production models or develop new products.
- Businesses set high growth goals.
- The company or startup is about to be established or new to the market.
Why should businesses hire an Overall Marketing consultant?
Hiring a marketing strategy consulting agency is a necessary step for businesses. There are many different ways a company can benefit from using a marketing consultant.
1. Supporting business growth for
The consultants will help analyze business operations and help improve company performance and productivity. They have leading experts in the field developing the best approach to increase brand awareness and provide a competitive edge in the marketplace. In addition, the marketing consulting agency will provide support at every stage starting from planning to implementing and executing the marketing strategy.
2. Expanding business opportunities
Consultants can provide a unique perspective on the overall business and marketing issues of the business. They can review their current marketing strategy, add some value-added elements, and find ways to implement it for better results.
3. Specific instructions on how to implement digital advertising
For small companies and startups looking for effective methods to increase their social media presence and reach a wider audience. Consultants have knowledge and experience in overall marketing, so they can support with content creation and advertising on Youtube, Instagram, Facebook or other social media to generate revenue. attract potential buyers.
Overall marketing consulting steps
Here are some basic steps in the process of consulting integrated marketing strategies for businesses.
1. Receive overall marketing consulting
The consultants will receive the information left by the business / company and contact to exchange more information. That includes: the needs of the business, information about the problem being faced, information about the business, appointment to discuss in more detail … Businesses can leave information through the form, mail, website or fanpage of the agency advise.
2. Research the state of the business
The consultant will conduct research, research and evaluate the factors of the business when receiving information such as: target customers, current strategy, potential competitors, business market… This step is to assess whether the needs of the business are in line with the expertise of the consulting unit.
3. Deeper research on the capabilities of the business
In this step, the consultant will identify the competitive advantage and potential transformation opportunity of the business. They will dive deeper into the market to find more business opportunities for the company. In addition, the consultant will conduct some analysis such as: SWOT, target customers, costs….
4. Create a Marketing Campaign
Based on the research data, the expert will build an overall marketing plan with the business. This is an important stage when the consulting agency will quote the service price and sign the contract.
5. Implement and evaluate the results of the campaign
The consulting agency will adjust the overall marketing plan to match the opinion and actual situation of the business after signing the contract. When both parties are satisfied with the plan, the agency will proceed with the implementation of the plan. In case the business just hires a third party to make an overall marketing strategy and wants to do it themselves, the consulting agency will hand over the plan to the business after this step.
6. Report on implementation results
If the marketing campaign couldn’t avoid some problems, the agency will make adjustments to keep the campaign going. At the end of the campaign, the consultant will send a report summarizing what was achieved during the campaign.
Top 03 most prestigious overall marketing consulting agencies in 2022
Recently there are many agencies that provide overall marketing strategy consulting. The article will summarize the most effective and reputable overall marketing consulting agencies in 2022.
CleverAds – Digital Marketing Agency
Address: 3rd floor, G1 building, FiveStar Garden apartment building, 2 Kim Giang, Thanh Xuan district, Hanoi city.
Phone number: 0919 018 448
Email: [email protected]
Website: cleverads.com.ph
Currently, CleverAds provides Digital Marketing services to support the implementation of the overall marketing campaign:
About social networks: TikTok, Facebook…
About search engine
About other types of marketing: email marketing, influencer marketing…
Content production
Member of Clever Group. CleverAds provides overall Marketing services on Digital Marketing. In addition, the company is also a senior partner of Google, Facebook, Tiktok. As well as having a team of experienced professionals who have won many prestigious awards. Coming to CleverAds, businesses will be supported by leading industry experts as well as carefully consulted to come up with suitable options for the situation of the business.
5S Consulting & Media
Address: 5th floor, T2 Times Tower Building, 35 Le Van Luong, Thanh Xuan District, Hanoi
Phone number: (+84 – 24) 3538 1917
Email: [email protected]
Website: https://5smedia.vn/
5S Media is a famous media agency in Vietnam providing service packages: consulting, researching and implementing overall marketing strategies thanks to a team of creative and experienced staff.
Combined with the right platform to help the company solve the problem it is facing. With nearly 10 years of experience, 5S Media has carried out countless marketing campaigns for many customers in many fields: Coca Cola, Owen, Viettel…
Jolen Consulting
Address: Room 3.05 Galaxy Building, 9 Nguyen Khoai, District 4, Ho Chi Minh.
Phone number: (84-8) 6650 8777
Email: [email protected]
Website: https://jolenconsulting.com/
Established in 2008, Jolen Consulting has bases in Hanoi and Ho Chi Minh City. Is an independent media service company providing PR consulting services – public relations, marketing communication and branding in Vietnam.
With the motto of designing and implementing comprehensive marketing campaigns with high efficiency, wide impact and suitable for each audience, the agency has created a strong foothold in the agency market in Vietnam.
Summary of overall Marketing consulting
If you are looking to grow your own business, it is important that you invest in an overall marketing consulting agency.
A good consulting firm will have the knowledge and expertise needed to help your firm achieve its goals.
With so many companies out there vying for new business, why not get started by contacting cleverads today! We are looking forward to hearing from you.
