7 Best Education Marketing Ideas in 2023
In this article, let’s take a look at the top 7 education marketing ideas you can apply today along with some tools to help you do more effective marketing.
1. What are Education Marketing ideas?
Marketing ideas can be considered as all marketing activities, from producing content to building images used to advertise products/services and promote the brand of the business.
Educational marketing is the promotion of programs, courses, or educational institutions in general. However, educational marketing is completely different from other branches of marketing, as it requires more information about the product than usual. In this case, your product is your school, learning platform, staff, curriculum, educational solutions, student life, and more.
So the main educational marketing ideas are to include all the promotional activities on multiple platforms of educational institutions to increase brand awareness and attract more students/students to participate in learning at the university. this school.
The following 7 educational marketing ideas will be very helpful for businesses that offer online courses, or learning-related apps and services, Or simply schools and educational centers that want to increase the number of students enrolled can also apply these strategies.
2. 7 most effective Education Marketing Ideas in 2023
2.1. Website Optimization
Building a website that is user-friendly and responsive to learners’ needs is an important and seemingly easy task. However, there are many places that do not pay attention to this factor. And the main consequence is that educational websites have very slow loading speeds along with messy, confusing, and unprofessional layouts. Therefore, your website should have a modern design with a simple navigation system and regularly updated information.
The website of RMIT University Vietnam is an example of a well-designed website that makes it easy for parents and students who are planning to attend this school to explore the programs and disciplines available.
2.2. Make effective use of digital marketing
Social media campaigns and digital marketing are the main tools for promoting any educational product. By running specifically targeted campaigns, schools can capture the attention of potential customers and can then convert them into actual customers.
This educational marketing idea requires you to stay in touch with all customer segments at different stages of the buying funnel to ensure the success of your advertising campaigns.
2.3. Make full use of the power of social media
Social networks can help educational institutions gain trust. You can also find a brand ambassador for your school, such as talented students who create content about the school’s programs on their profile or they can take over. the school’s official social media account to share diary videos of their day at the school. This type of content is especially popular and gets a lot of engagement on TikTok and Youtube.
2.4. Track and manage online reviews
Online reviews and user-generated content are important for educational marketing. Because parents and students who intend to attend will have the habit of learning information from current and former students about their learning experience in this environment.
You can follow these steps to increase authority in reviews:
- Encourage students to leave positive feedback and reviews on social media platforms like Facebook or even Google.
- Clearly address negative feedback. Don’t be rude to these comments. Instead, thank them for leaving feedback, say you’re sorry for their bad experience, promise to fix the problem, and contact someone in authority to better assist them.
- Post student satisfaction content on your website and social media sites as proof to increase your reputation for quality teaching.
Here is an example of positive student reviews during an online course posted on an English center’s website
2.5. Personalize educational knowledge
Educational marketing can target a variety of audience segments, for example, people who want to learn a new skill or people who want to expand their existing knowledge on a particular topic. You need to consider providing knowledge to these groups in different ways.
By tailoring your educational product (courses, books) to the specific needs of each target group, you can deliver a tailored learning experience and provide better service.
2.6. SEO Optimization
Blogs are essential for educational websites because most students will research blogs of online courses or educational centers before enrolling. Currently, almost every text you post needs to be applied to SEO (Search Engine Optimization) in the article. If you want your website to appear first in the search results, SEO is a must for your website.
First, you’ll need to analyze how your target audience searches on Google and gradually integrate your writing with those characteristics. See what keywords they are using or whether they enter a question or just write down the keyword; then include in your article these important keywords or questions.
However, SEO does not stop here. SEO also includes speed optimization, metadata, and backlinks.
2.7. Don’t forget to use email marketing
Email is a widely used and cost-effective marketing tool. You can promote your courses by emailing course details and inviting students to online events like workshops, webinars, and more.
You can categorize your audience, use automation tools, and schedule emails. You should also add personalization elements and design your emails to work with different devices. Email marketing provides better performance.
However, don’t try to put all of your course information in one email. Keep your emails as short and concise as possible. Also, make sure to create well-designed emails by adding images or interactive elements like polls, quizzes, and more.
3. Tools to help realize education marketing ideas
To successfully implement educational marketing ideas, you need to leverage the power of modern technology. Here are some tools that can help you increase brand awareness and attract more students and parents to your school:
- Landing page creation tools can help you organize all the information about your course to help convert your website, and visitors, into potential students and parents.
- Email automation tools can help you set up email marketing campaigns for different groups of people at different stages of your life. customer journey.
- A CRM system “Customer Relationship Management” can help you automate all the processes related to communication and sales with customers.
- Video editing software can help you create video content on websites and social networking sites.
- Social media planning tools allow you to unify and link your content, and make it easier for you to communicate with potential learners.
4. Conclusion
With a little change in marketing, schools will be able to attract more students/students and even good teachers.
With a highly competitive market and a wide range of curriculum options for parents and students, educational institutions need to apply educational marketing ideas to promote their activities. me. The 7 educational marketing ideas CleverAds just provided you will allow you to bring the public closer to the products, courses, and reputation that will also gradually build up your business.
