5 ways to marketing restaurant effectively with minimum cost
The F&B (food and beverage) market in Vietnam is an extremely promising segment with an estimated revenue of $4.4 billion a year and continued growth (F&B Business Market Report 2020). This is a lucrative piece of cake for anyone who is in the restaurant business.
But how to make good use of this golden opportunity? Let’s find out with CleverAds how to effectively market restaurants in the article below!
1. How to effectively market a restaurant with a 0 budget
If you are a newbie and cost is still a big issue the following ways will help you get customers at a very low cost.
Many people still have the habit of searching for places to eat on Google Maps. For easy access for customers, you should include the restaurant’s address here with details and photos of the restaurant.
In addition, putting the restaurant on booking and table sites such as Lozi and Foody is also completely free. You only pay a small fee when you want a good location or place an ad. Making your restaurant appear in as many places will increase your chances of reaching more potential customers.
2. Ways to market restaurant at a reasonable cost
Marketing Restaurant #1: Improve service and food quality
In the restaurant business, the service staff is extremely important. The well-trained staff will be a big plus in the eyes of customers. In addition, you can make uniforms for the staff at the shop to increase uniformity and prestige.
In addition, the quality of the food is the key to the long-term success of a restaurant. After the experience at the restaurant, each ingredient, taste, decoration or even packaging will evaluated by the customer.
To improve the quality of your dishes, you can prioritize the use of fresh and seasonal ingredients and eliminate artificial flavors. In addition, always carefully controlling the quality of raw materials is also important.
Today’s customers are not only gourmet but they are also interested in the nutritional value of the food. Therefore, investing in quality is never enough.
Marketing Restaurant #2: Using celebrities – How to market your restaurant effectively and immediately
One of the fastest ways to attract customers is to use famous food bloggers and KOLs to review your restaurant. With a large number of fans and the right customers who need to find a place to eat, this is a source of extremely potent and quality customers.
In addition, this also increases brand credibility and builds discussion on social networks.
Read more: 5 marketing trends helps B2B businesses break through in 2025
Marketing Restaurant #3: Create special promotions
There are many different ideas for you to quickly boost your restaurant sales. Here are some fresh suggestions for you to apply without getting bored.
Advertise the best-selling product
Not the product you like or give the most profit, promote the product that people love. People often return with their great experiences, which is a great way to help you build a loyal customer base.
Free food, why not?
Every customer loves free stuff. The promotion of free food will result in higher satisfaction. Especially in today’s developed social networking world, customers will bring your story to spread everywhere.
Loyalty program – The best restaurant marketing strategy
It costs 5 times more to find a new customer than to maintain an old one. Therefore, making a loyalty program exclusively for customers is something you should think about early. Take good care of them with the latest product information, special offers, or freebies. They will come back again and again.
Marketing Restaurant #4: Take care of “delicious” photos
How do customers want to come and experience your service immediately? Let’s create a “tasty” photo.
There are thousands of recipes to create a beautiful photo that leads customers to delicious food. However, please ensure the following key factors.
Your photo should be easy to understand. You don’t have much time in the customer’s mind, so create a clear picture of the dish and main ingredients. Once the idea of the photo is understood, the customer easily imagines the taste and immediately finds it appealing.
True and vivid colors are also extremely important. A beautiful photo is not necessarily “tasty”. Choose the photo color that matches and best resembles the food because authenticity will connect directly with the customer’s mind. A beautiful food photo may not sell, but a “delicious” photo that makes viewers crave can.
Read more: The most fully updated social network photo size 2022
Conclusion
The above are effective restaurant marketing methods to help reach more potential customers. Hopefully, the suggestions from CleverAds will help you get more suggestions to build a better marketing strategy.
CleverAds, an Agency under Clever Group with nearly 15 years of experience, confidently asserts that it is always the ideal destination for businesses to send their products, services, and brand image associated with the goal of a government-wide recognition wave of customers.
