What is Wi-Fi Marketing? 5 effective Wi-Fi marketing strategy

What is Wi-Fi Marketing? Offering free Wi-Fi in the store is not only a great perk for your customers but also for business. For example, 50% of customers feel more comfortable buying in larger quantities if the store has free Wifi. Taking advantage of this Wifi Marketing was born.

So, in this article, CleverAds will walk you through the concept of Wifi Marketing and its benefits. In particular, CleverAds will reveal to you (5) strategies to help your business use Wi-Fi Marketing effectively.

1. What is Wi-Fi Marketing?

Wi-Fi Marketing is an innovative way traditional businesses use to collect customer names, contact information, and demographics and measure their behavioral data at that location. By the way, the business will allow its customers to use free Wi-Fi in the store. The business then uses this contact information to send marketing campaigns, such as sending emails and SMS (text) messages, to these customers.

With Wi-Fi Marketing, customers will fill out a form or registration page. They provide the contact information that has been requested and agree to any other terms and conditions. Only then will they be able to use your store’s Wi-Fi?

2. Benefits of Wi-Fi Marketing

It is not surprising that Wi-Fi Marketing benefits both you and your customers. It is a strategic tool to help you grow your business and increase revenue.

Here are some benefits that businesses receive when using Wi-Fi Marketing:

Increases sales: When customers have access to free Wi-Fi, they tend to stay in the store longer than customers who do not. Offering free Wi-Fi will help your business increase customer spending.
Understands customers better: Offering free Wi-Fi means you have access to more high-quality customer data. You will be able to understand your customers better and get more insights into what drives them to buy from you, whether they are satisfied with their experience, how long they stay in your store, etc.
Collects quality customer data: To run effective and valuable marketing campaigns that build brand awareness and drive sales, you need active contact data operations and an interactive customer group for marketing. Whether you want to try SMS marketing, email marketing, or reach your customers on social media platforms, the data you collect through your free Wi-Fi offering is a great place to start. Start your next marketing campaign. Moreover, possessing high-quality data makes marketing analysis more effective.

Benefits of Wi-Fi marketing for businesses and customers

What about your customers? With Wi-Fi Marketing, your customers will get a better experience. Every business wants to provide its customers with the best possible experience and Wi-Fi Marketing will be a part of that. Customers want to stay connected, work, meet friends online, and watch the news, social networks, and other websites.

Meanwhile, they can also enjoy their dining or snacking experience. Customers with free Wi-Fi access will enjoy a better customer experience. They will be more satisfied and more likely to return to your store. It helps to increase customer loyalty to your business.

Read more about how to help measure customer loyalty: What is the net promoter score? How to calculate Net promoter score

3. 5 effective Wi-Fi marketing strategies

3.1 Create Branded Wi-Fi

A big mistake that many companies make when doing Wi-Fi Marketing is providing a Wi-Fi connection without mentioning their company. To engage your customers, you want to send them to a specific URL when they want to access your Wi-Fi.

In particular, this URL must be branded with your company, reminding customers that you are offering them free Wi-Fi. It makes them feel they have an extra benefit when making a purchase.

3.2 Offer online coupons over Wi-Fi

Offering free is already a great way to make your company stand out. However, giving your Wi-Fi visitors an online coupon after they log into your Wi-Fi will make you stand out even more.

Once your customers log in, you can redirect them to a unique URL and give them a chance to redeem the coupon online. Only your visitors using Wi-Fi will receive the offer to make them feel special and be more likely to buy from you.

For example: Maybe a visit to a store is just viewing and has no intention of buying anything. But when they log into your Wi-Fi, they will get a special offer of 20% off any bill over 100,000 VND. Wanting to take advantage of the offer, the visitor decides to buy an expensive item they have had on their “wish list” for a long time. That is how you turn visitors into paying customers.

3.3 Create mini-games

Some basic consumer truths: customers love free Wi-Fi and discount codes. So besides the two things mentioned above, what else do customers love? That is the game. Adding games to your Wi-Fi experience can dramatically increase visitor engagement.

3.4 Content promotion

Many businesses have blogs or newsletters that they use to attract customers. Businesses can show these to allow customers to access them when they log on to Wifi. This Wifi Marketing campaign helps businesses increase the level of interaction between them and their customers.

3.5 Social Wifi Marketing

This Wifi Marketing campaign will ask visitors to perform outreach operations such as accessing one of the business’s social networking sites (Facebook, Instagram) or they will have to check in, like, or share the business’s fan page. Or send a tweet to the business Twitter page.

It helps businesses to share their advertising messages with customers in a closer, faster, and wider way. In addition, this campaign helps businesses reduce advertising costs.

4. Conclude on Wi-Fi Marketing

Hopefully, through this article, CleverAds has helped you better understand Wi-Fi Marketing and its concept, and its benefits. In particular, with the (5) strategies that CleverAds has revealed to businesses, businesses can apply them to expand and increase their revenue.

CleverAds is proud to be a pioneer in new-generation advertising services and technologies in Southeast Asia. We have been giving customers a Stop Digital experience with a diverse service system, comprehensive and comprehensive solutions on a digital platform.

With (5) offices in 3 countries, CleverAds has successfully deployed many advertising campaigns for more than 20,000 customers in many industries at home and abroad.

If your business requires Digital Marketing solutions, contact us at Cleverads for the fastest support.