What is product Advertising? Type of Product Advertising
Product Advertising is very important to get consumers to buy your product or service. However, it’s important to choose the right advertising method based on your goals and consumer behavior. In this article, let’s learn more about product advertising and product advertising types with CleverAds!
1. What is product advertising?
Product advertising is the promotion of specific products of a brand. These ads focus on selling products based on their features and benefits rather than because of the brand name. In addition, these advertisements want to convince customers that the company’s products are superior to products in the same segment that is available in the market.
Advertising will strengthen consumers about:
- Product Features
- Special features of the product
- Benefits of customers when using the product
Product advertising aims to create demand for that product. Advertising will increase consumer awareness of a particular product and promote their interest in the product and will encourage consumers to make a quick purchase decision upon seeing the product.
2. Benefits of product advertising
2.1 Differentiate from competitors:
Product ads highlight unique product features, helping consumers understand the advantages of choosing your product over other products in the same segment.
2.2 Create demand and increase revenue:
Product advertising has a lot of impact on customers’ purchasing decisions, making customers go to the step of buying products faster.
2.3 Target audience segmentation:
Product advertising needs market research and from there you will determine which target audience to meet.
2.4 Strengthening the brand image:
Although product advertising does not focus on promoting the brand, it can certainly improve and create an impression of the brand with consumers.
2.5 Customer orientation:
Product advertising will strengthen knowledge for product consumers, limiting misconceptions due to lack of information or product awareness.
Read more: What is Online Advertising: Definition and Types
3. Types of product advertising
There are 3 main types of product advertising
3.1 Competitive advertising
Competitive advertising will drive sales, but this strategy should be considered for products that are in growth or at the top of the product life cycle. These ads focus on benefits and attribute that other similar products do not have. The goal of competitive advertising is to convince customers that its product is the best and most advantageous in that segment.
3.2. Pioneering advertising
Avant-garde advertising creates initial demand for a new product. This method is commonly used for products in the introductory phase of the product life cycle. These advertisements will mainly explain the benefits of the product. The goal of avant-garde advertising is to raise consumer awareness of a new product.
3.3 Comparative advertising
Comparison ads compare your product to one or more brands with similar products. This type of advertising should be used when you are a small business with a small share of the market but a product that is as good or better than the competition. This method also carries a high risk. However, this type will help consumers make sound purchasing decisions by helping them better understand their options and they will know which products they would rather use.
Read more: What is an advertising agency? Everything you need to know.
4. Conclusion
The article has provided useful information about product advertising and product advertising types. Developing a product advertising strategy is an important step for businesses to promote their strengths and advantages in the market.
