What is Valentine’s Marketing?
What is Valentine’s Marketing? Why do businesses need Marketing Valentine? Some good examples of Valentine’s Marketing by brands.
1. Why Marketing Valentine?
Valentine’s Day is one of the most awaited holidays in the world in general and in Vietnam in particular.
For users, Valentine’s Day is considered an opportunity for them to celebrate and have fun with their lovers. As for businesses, this is an opportunity for them to celebrate soaring sales thanks to unique and creative Valentine’s Marketing ideas.
According to research, more than half of the world’s population celebrates this holiday. So don’t let your business fall behind. Here are a few ideas that will make your business at the forefront of Valentine’s Marketing trends.
Read more: What is a Decoy effect?
2. Popular types of content for Marketing Valentine.
Video
Video is an extremely convenient and vivid form of content, used a lot in Valentine’s Marketing thanks to its diversity. A brief video conveying Valentine’s message will bring high communication efficiency and leave customers with an unforgettable impression.
Candy companyNecco America – one of the oldest candy brands – received a huge spike in sales during Valentine’s Day, with just one video.
The brand has brought to the audience a touching love story between two men in the late afternoon. Necco produced the video with a poignant message about the eternity of love, just like your love for candies.
User-generated content
UGC is completely user-generated content, which can be text, images, videos, or reviews of a product or service on social networks. Why does UGC have a great advantage in Valentine’s Marketing? Since users will voluntarily create and contribute media content, this will build trust in other customers, bringing high interaction for businesses.
Some typical examples can be mentioned such as Dunkin Donuts, and Tiffany Co… with a series of famous Valentine’s Marketing campaigns.
Dunkin ‘Donuts has built a reputation for creating an ongoing UGC marketing strategy.
In one Marketing Valentine’s run, they took advantage of social media by engaging customers to compete in the “Dunkin’ Love” Instagram contest. The competition was then streamed live on Facebook and Snapchat, creating a wave of Dunkin Donuts throughout Europe.
Nice like Tiffany Co with the hashtag campaign #BelieveInLove.
The campaign was created to attract customers to create their own tattoos and post them on social media. The brand has received a series of cute images from customers, and users have also had great experiences with this brand.
Guide/How to? (Content instructs how to do)
The goal of the content type Guide/How to? is to help identify problems, analyze useful solutions, and thereby drive viewer action. Guide/How to? often used in Marketing Valentine to teach viewers how to surprise their lovers, how to make chocolate… And thereby lead viewers to buy goods and use the available services of the business.
For example, Sephora always publishes articles to guide men to choose the most suitable lipstick color for their girl, as a way of Marketing Valentine’s.
From there, they get Leads to advise products and finally convince customers to choose their products.
3. Some unique ideas for Marketing Valentine.
Exclusive Valentine’s theme design.
You can design a temporary Valentine’s theme for your website and social media pages.
With a pink and red color scheme and countless heart shapes, it’s hard not to know the business you’re running a Marketing Valentine campaign. An exclusive creative Valentine theme will help your business’s communication channels stand out from competitors who are also trying to market Valentine, and at the same time create a certain position in the hearts of customers.
Produces a limited line of Valentine’s products.
This holiday has given marketers a once-in-a-lifetime opportunity to interact with customers, a stepping stone for Marketing Valentine. Offering limited products only during Valentine’s Day will create a Fear of Missing Out effect among customers.
FOMO Marketing makes users quickly seize the opportunity to buy because they do not want to miss the brand’s exclusive deals during this holiday.
Run ads with special messages for Valentine’s.
Valentine’s Day was created not only for couples, but also for us to show our love to our family, friends, pets, and even ourselves. Make your business unique with unique and meaningful Valentine’s messages!
Launch Valentine’s Marketing campaign with CleverAds now!
In order for your business to convey the above Valentine’s Marketing messages to customers in the smoothest way, CleverAds will be the choice not to be missed. CleverAds ensures the effective implementation of all your advertising criteria, in order to bring your business a “bumper” Valentine’s Day.
4. Conclude
Through the above article, I hope you have given yourself the most effective tips about Marketing Valentine. Is there anything about Marketing Valentine that you are still wondering about? Let CleverAds know what you think!
