What is Gold Standard Marketing? Why should businesses apply Gold Standard Marketing?
Gold Standard Marketing is a form of brand positioning of businesses in the mind of customers. However, not everyone knows what Gold standard marketing is, and why Gold Standard Marketing should be put into action in today’s digital age. In this article, CleverAds will answer all your questions about Market share.
1. What is Gold Standard Marketing?
Gold Standard Marketing is a term used in the business field, meaning in Vietnamese is the Gold Standard.
Gold Standard Marketing refers to how to establish your brand in the mind of consumers. It is the practice of discovering, identifying, and refining the uniqueness of each business in the market. With every interaction, your brand positioning strategy delivers a positive, memorable experience that resonates with your audience so that when they think of your brand. They create an emotional connection and positive touch when they think of the types of products or services you may offer, they think of you first and foremost.
Read more: Carousel – An effective form of advertising to reach customers for the brand
2. The role of Gold Standard Marketing in the digital age
Gold Standard Marketing plays a fundamental role in the digital age. It forces you to craft your message and define the specifics of who your customer, what they need and how you can meet those needs. That opens up your brand communication strategy to an entirely new world where you can target your audience more effectively and tell them your story.
Since you have developed such a Gold Standard Marketing strategy, you will always have a certain number of target customers. In addition, having a clear understanding of your values helps businesses determine and justify the right price for products and services, whether that price is higher, lower, or equal to their competitors.
Read more: Storytelling – The art of telling a story that touches customers emotions
3. Reasons to put Gold Standard Marketing into action Right now
Digital marketing is everywhere. Consumers are being targeted by digital ads no matter where they turn to Digital billboards, TV ads, in-app ads, and website banner ads. The list is endless and can get overwhelming.
But establishing brand positioning in digital marketing can help its customers overcome any other barriers around them. You captured the attention of your customer and cultivate a relationship of trust that helps them to make purchasing decisions easier and convince them that your brand is the gold standard.
For example: Think of Coca-Cola. Although they have a lot of competitors offering similar products, the Coca-Cola brand stands out. How many times have you been to a restaurant and heard someone order a cola? It is a familiar and popular drink for all ages. It’s a prime example of the power of a good brand positioning strategy.
Of course, Coca-Cola is one of the biggest brands in the world. But the importance of brand positioning is not less crucial for smaller businesses. Regardless of your industry or the size of your business, chances are you’re up against at least on another competitor, and how you position your brand and marketing message is crucial. You are different from the rest.
4. 5 Steps to Create Your Own Gold Standard Marketing
To create a branding strategy for your business, you need to dig deeper into your brand to understand who you are, what kind of value you provide to consumers, and where you want your business to lead. to where. These five steps will help you build the basic branding framework for your business.
4.1 Define your current brand positioning
What are you currently doing to promote your brand and market your products and services? If the answer is nothing, that’s okay. Just define your starting position in marketing before you can get a better idea of where to go next.
4.2 Reinstate your core values and messaging
What are your mission, vision, and values? What is your value proposition? What is your current brand personality? Who are you trying to target with that voice?
4.3 Identify and research your competitors
In addition to knowing who your business and its consumers are, it’s equally important to understand who is your competitors. Take surveys by searching for keywords specific to your industry and talking to your existing customers. Whose product or service did they use before finding you?
4.4 Identify your unique marker
What makes you different from your competitors? What do you do better than others?
4.5 Create your brand positioning statement
Use what you’ve learned from Steps 1- 4 and come -up with a sentence or two that conveys a unique value of your brand to your customers relative to your main competitors. Try to include details about who your target customers are, what type of product or service you belong to, the top benefits of your product or service, and proof of that benefit.
With the positioning statement on the other hand, it’s time to turn your words into action. It’s time to live your brand. Show your audience – consistently across all platforms – who you are and what you can do for them. Show them why you are the gold standard.
Read more: Visual Marketing – Brand & touch point with customers
5. Conclude
Through the above article, CleverAds hopes to answer your question about what Gold Standard Marketing is and reveal the Reasons to put it into action. In addition, it also shows you (5) steps to create Gold Standard Marketing so you can imprint business value in the hearts of customers.
CleverAds is proud to be a pioneer in new-generation advertising services and technologies in Southeast Asia. We have been giving customers a Stop Digital experience with a diverse service system, comprehensive and comprehensive solutions on a digital platform.
