What is FMCG Marketing?
What is FMCG Marketing? The growth of the FMCG industry in Vietnam. Why can’t FMCG businesses do business without Marketing?
Experiencing the most difficult COVID-19 period in business history, FMCG (fast-moving consumer goods) and FMCG Marketing have always maintained their persistence and ability to continuously adapt to demands and trends. market.
To learn more about FMCG Marketing, please accompany CleverAds through the article below!
1. What is FMCG Marketing?
FMCG is an acronym for Fast Moving Consumer Goods (fast moving consumer goods industry), including all kinds of essential consumer goods in life. FMCG Marketing is a marketing effort for the FMCG industry, with the mission of bringing in a steady number of customers and constantly increasing revenue.
Main industries that need to use FMCG Marketing:
- Processed foods
- Ready-to-eat foods
- Drinks
- Barbecue
- Fresh food, frozen food and dry food
- Medicine
- Cleaning products
- Cosmetics and toiletries
- Requisite
The market value of the above categories is expected to exceed 15 trillion USD by 2025, and increase by more than 300 billion USD in the period from 2022 to 2026. As we can see, FMCG is currently considered one of the world’s most valuable commodities.
Therefore, FMCG Marketing is an essential tool that plays a role in maintaining and developing the predicted success of each business in the FMCG industry.
2. Why do businesses need FMCG Marketing?
The reason businesses need FMCG Marketing is because of the popularity and widespread influence of these items.
Already popular, why do you still need FMCG Marketing?
Because of the popularity of the FMCG industry, businesses will have to compete with countless competitors, each of which has its own strengths.
FMCG Marketing will help FMCG businesses convey their unique messages to customers. In addition, FMCG Marketing also contributes to increase product value and bring products to a more global scale.
3. Some famous campaigns with FMCG Marketing
Unilever and Lifebuoy
Unilever is a multinational company that owns many brands such as OMO, DOVE, Vaseline… and typically Lifebuoy.
Recently, Unilever in collaboration with Lifebuoy organized the FMCG Marketing campaign “World Handwashing Day” to propagate body hygiene and health.
“World Handwashing Day” with Lifebuoy and Unilever.
The campaign is widely known around the world for its hand washing dance that is memorized by the majority of children, Gen Z and adults alike. Deployed during the pandemic, the above campaign is also entertaining, helping users shake off the pressure and fatigue during the time of social isolation.
After the campaign, Lifebuoy successfully skyrocketed the number of customers interested in the product and brought its brand to the world.
Milo
In 2020, Milo organized the contest “Green Journey – Rebirth of Milo Box”, with the main target audience being students in Ho Chi Minh City.
“Green Journey – Reincarnation of Milo Boxes”
Through the campaign, Milo has contributed to protecting the environment with more than 3.5 million recycled milk cartons and at the same time conveying a green message to everyone.
Milo has carried out indirect FMCG Marketing through gifts for participants, which are backpacks printed with Milo logo and Milo milk products that are distributed free of charge throughout the campaign.
4. Opportunities for FMCG Marketing
According to research from Statesman FMCG industry in Vietnam is on a strong growth trajectory at a fairly fast rate.
Thanks to the recovery of the economy as well as the high consumption rate after COVID-19, the monthly spending on FMCG of Vietnamese people is still increasing steadily and steadily.
Opportunities for FMCG Marketing in Vietnam are therefore also wider, in both urban and rural areas.
Some FMCG industries are growing strongly, needing investment in FMCG Marketing can be mentioned as: packaged food; milk; household cleaning and care tools; beauty products and beverages.
Businesses need to seize the opportunity, focus on enhancing their brand with FMCG Marketing campaigns that are both close and interesting, in order to maintain their position in the competitive market in Vietnam.
5. Conclusion
FMCG Marketing has been and always is a topic that every FMCG business cares about and worries about. But don’t worry, go to CleverAds!
CleverAds will answer all questions of businesses about FMCG Marketing, and offer creative solutions and help businesses implement FMCG Marketing campaigns in the most effective way.
CleverAds is committed to always assuring businesses about output efficiency, high customer conversion rates and brand popularity after each campaign.
