What is B2B2C Marketing?

What is B2B2C Marketing? How to achieve good revenue performance in B2B2C model? Let’s find out with CleverAds!

1. Concept of B2B2C model

The B2B2C (Business to Business to Customer) model is a combination of the best features of the B2B (manufacturing business) and B2C (distribution business) models, then bringing the service/product to the hands of the customer. use.

There are 2 common types of B2B2C business:

Layers: For the Layers business type (many layers), the manufacturing businesses will provide their products to the distribution business, and the product will eventually be delivered to the users by the distribution business.

A good example of this type is the company Pfizer, when they deliver the vaccine to the vaccination institutions, the vaccine is then distributed to the patients.

Middleman: As for the Middleman (middleman) business type, both the manufacturing business, the distribution business, and the user need to operate at the same time to maintain the working chain.

SmartPay is also an example of this type. In the process of buying and selling with Amazon customers (manufacturing businesses), they need a convenient payment application –SmartPay (distribution business) to serve user needs and bring high profits for Amazon.

2. What is B2B2C Marketing?

The B2B2C business model is developing at a rapid pace in Vietnam along with hot industries such as Real Estate, Online Delivery or E-commerce, etc.

So how to make your business stand out in the busy B2B2C market? The answer can only lie in B2B2C Marketing strategy.

As a marketer of a B2B2C business, you need to clearly and effectively define your business audience and target audience, at the same time. In other words, your business needs to develop skills and plan marketing in both B2B and B2C directions, in order to discover the most suitable strategy for each individual customer.

3. The Role of B2B2C Marketing

B2B2C Marketing plays an indispensable role in the branding process of businesses. Knowing how to optimize B2B2C Marketing, your business will receive countless benefits.

Businesses will get a 360-degree view of their customers, making it easier for them to implement a Customer-centric strategy.

Moreover, by B2B2C Marketing, the time to market the product is shortened, leading to a sustainable increase in profits. Not only that, businesses can use B2B2C Marketing to take advantage of the power of multi-channel partners, increase brand coverage and customer trust.

4. Advertising strategies in B2B2C Marketing.

• Digital Marketing

Digital advertising has always been a top priority for businesses when it comes to Marketing. Just like B2B or B2C, in B2B2C Marketing you need to understand which method works best to increase the ROI of your business.

Creating and maintaining an official website, landing page, Google My Business or SEO will contribute to increasing the ROI of your business.

• Content Marketing

One of the fundamental marketing methods of B2B2C Marketing is Content Marketing.The marketing content you create should not only focus on what’s trending, but should also create a deep connection with your customers, pique their interest and need to engage.

• Social Media

It doesn’t matter what product you offer, your business needs to be visible on every social media site. Many businesses think that social networking is not necessary in B2B2C Marketing, but they are wrong.

Social networks are the first place where customers come into contact with and know about your business and also where they go to contact and buy and sell products. So make investing in your business’s social network a priority. Do your research and learn about what you need to develop in each channel to help them stand out.

• Influencer Marketing

To become more creative in B2B2C Marketing, promoting your business with influencers is indispensable.

Influencer Marketing is suitable for both Layers and Middleman types. Just by choosing the right and reputable influencer, your business can create a popular brand, drive strong revenue and attract both Business and Customer sides.

• Convert Leads to Sales

Last but not least, the transition from Lead to Sale in B2B2C Marketing requires businesses to ensure a smooth connection between the Marketing and Sales departments. This helps businesses contact customers in the shortest time and avoid missing leads.

In addition, to be successful with B2B2C Marketing, businesses also need to spend time tracking customers who show interest in their products on social media channels, and reach them at the right time. These could be very potential leads for that business!

5. Notes when operating B2B2C Marketing.

Several trends are contributing greatly in accelerating the transition to the B2B2C model.

• Customer-centric trend
• Development trend of e-commerce
• Technology development trend

Businesses operating B2B2C Marketing need to pay attention to take advantage of these trends to meet the needs and expectations of customers and partners.

B2B2C businesses can take advantage of Customer-centric trends to tap into customer psychology and consumer behavior trends, to develop B2B2C Marketing, and increase Lead to Sale conversion rates.

6. Conclusion 

So what is B2B2C Marketing? At a time when B2B and B2C are gradually being replaced by B2B2C, what changes has your business made in B2B2C Marketing to adapt to the situation?

Choose wisely to bring tangible change to your business.

If your business is in need of Digital Marketing solutions, contact us at cleverads.com.ph for the fastest support.