What is Campaign? 6 basic types of campaigns
What is a Campaign? Campaigns are used commonly and often in Marketing, but for outsiders, the definition of Campaigns is still quite vague. So this article will show the Campaigns concept the role of Campaigns for businesses and the basic types of campaigns in Marketing.
1. What is a Campaign?
The campaign is a specialized term in Marketing that means “campaign” more specifically, communication campaigns, for advertising/marketing services or products through many forms and methods. various means and methods.
In the current 4.0 era, when information technology is growing faster, every industry is competing fiercely, and creating a suitable Campaign will determine the success or failure of a brand, each campaign will be built to accomplish one or more different goals at the same time, the most typical is to build and strengthen the brand image, promote new products or reduce the impact of negative business news.
Therefore, determining the main goal for a Campaign will determine which marketing method and means of communication will bring the most efficiency and benefits and reach the most potential customers.
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2. Role of Campaign
After understanding the basic definition of what a Campaign is, with such importance, what role does a Campaign play in business operations? It will be answered shortly.
A campaign is a specific action created to achieve certain results in the short, medium, or long term.
For businesses, Campaigns have a typical role such as:
- Attract and approach new customer sources, promote and market products/services to retain old customers, and develop potential customers.
- Contributing to the process of increasing revenue, improving recognition, and affirming the brand mark towards the sustainable development of the business
- Find and overcome the existing shortcomings of the marketing plan, thereby building and optimizing the quality of the campaigns and creating sympathy for the public.
- Building a Campaign to help improve work performance, create links between individuals and departments, and promote non-stop creative dynamism.
3. What are the basic types of Campaigns?
With the great benefits that a campaign brings to businesses, choosing the right campaign type for the marketing plan is extremely important. So what are the basic types of Campaigns? Here are the (6) types of Campaigns that are most used by Marketers.
3.1 Advertising Campaign
Advertising Campaign means a campaign to share the message and theme of the product/service to customers through advertising. With the integrated use of communication channels in a specific period to promote, Advertising Campaign aims at one or several specific goals such as building and imprinting brand image, raising awareness of Viewers about your products/services, and increasing your conversion rate – CVR.
Read more: What is CVR?
3.2 Marketing campaign
A marketing campaign can be understood as a mixed marketing campaign, combining many activities between Digital Marketing and Traditional Marketing. A good Marketing Campaign will make a difference for the brand in the market and build a prestigious image for the business. Besides, this campaign focuses on the 4P factor to build and strengthen the brand image in the eyes of consumers, contributing to increasing sales.
The 4P process includes:
- Product: What is the product that is being sold?
- Price: What is the cost of the product?
- Place (Distribution): Where can I buy the products?
- Promotion: How do I find the product?
3.3 Creative Campaign
Creative Campaign – Creative campaigns in every campaign creativity is an indispensable element. Creative Campaigns are a type of campaign that are responsible for the article content and images of products/services you promote. Creative campaigns contribute to most Marketing Campaigns because, with any campaign, the elaborate presentation of content and image is always essential.
Typically, in 2021, the BAEMIN font sets specifically designed for the Vietnamese market have excellently won the “Best of the Best” award of one of the three largest design awards ceremonies in the world – Red Dot Awards 2021.
Read more: What is Gold Standard Marketing? Why should businesses apply Gold Standard Marketing?
3.4 Viral Campaign
Viral Campaign – Viral Campaigns is a highly community-based campaign, using mainly social networking sites such as Facebook, Instagram, and TikTok, .. to widely promote products with the expectation that customers will find interesting, share, and buy products/services after having access to the campaigns media products.
The most successful Viral Campaign ever is the “Basta RC Cola” Commercial Campaign. Basta RC Cola’s make you feel when You’d wonder, “What the heck is going on?!” after watching this ad. It’s so ridiculous that you could not even comprehend it. That is the reason why this campaign was successful. The advertisement was undoubtedly unique and gave internet users a new perspective on marketing.
Read more: Viral effect Everything marketers need to know
3.5 IMC Campaign
IMC Campaign – Integrated Marketing Communications translates into Vietnamese as an Integrated Marketing Campaign, which is a campaign that simultaneously uses multiple social channels and communication tools to advertise and market your products/services. Enterprise IMC Campaign often acts as a small campaign in the Marketing Mix 4P model.
3.6 SEM Campaign
Search Engine Marketing Campaign – SEM Campaign is a Marketing campaign used to help businesses optimize search engines, simply to help bring your website to the top of search pages like Google, Coc Coc, and Bing to create standard SEO articles that attract the attention of customers, increase the amount of interaction with the website
4. Conclusion
To conclude, the entire article above has given you a general concept of what a Campaign is. In business activities, how is the Campaign role showed and (6) basic types of Campaigns? Building an effective Campaign will bring positive results for the product/service that the business is promoting and contribute to building a brand image.
