What is Tourism Marketing? Everything marketers need to know

What is Tourism Marketing? What benefits does Tourism Marketing bring to businesses? What are some Tourism Marketing strategies you can apply to your business now? Let’s find out with CleverAds.

1. What is Tourism Marketing?

Tourism Marketing is a vast concept. It can be all marketing activities, such as advertising, marketing, tour operator, etc., to focus on a specific customer segment in the tourism industry with the ultimate goal of satisfaction. Needs, wants, and achieving customer satisfaction.

According to the World Tourism Organization, Tourism Marketing is defined as a management philosophy. Tourism businesses will research, predict and select based on visitors’ wishes to bring tourism products to the market to suit customer tastes.

Tourism Marketing is divided into five different categories, including:

Travel travel
Tourist accommodation
Tourist transportation
Tourist information consulting
Travel entertainment

2. The Role of Tourism Marketing

2.1. Define client file

Tourism Marketing will help businesses identify potential customers whose products are right for them. This is considered the first job the organization needs to do (depending on the services provided by the business, the customer file will be different).

2.2. Attract more new customers

The promotion and communication of new tourist destinations contribute to helping businesses reach a large number of new customers, especially those who are interested in tourism. Furthermore, the era of technology 4.0 is increasingly developing, and it has become effortless for customers to use the Internet to research destinations. Therefore, businesses must use technology to promote tourism, including popular social networking channels such as Facebook, Google, Tiktok, and Instagram.

2.3. Helping businesses be more breakthrough than competitors

The travel industry (especially after the Covid pandemic) is more competitive than ever, so making your business stand out is essential. Customers will recognize your business more easily when you have something unique and different from other companies in the market.

2.4. Promote the local image

When marketing tourism, businesses not only promote tourism but also promote the brand and local image. When marketing is successful, the local tourism industry will receive many benefits (including restaurants, hotels, amusement parks, bars, and other service providers).

Read more: Characteristics of Tourism and Hospitality Marketing.

3. Types of Tourism Marketing

3.1. Tourism Marketing focuses on experiential content

With this type, the target audience is people who love to experience and explore the local cultures, customs, cuisine, heritage, etc. Usually, on their journey, they will visit homestays to rent a place to live, eat and rest with people instead of choosing modern villas, resorts, or hotels.

Experiential marketing strategies will require businesses to bring customers the most beautiful and novel experiences they will have in their tours.

3.2. Marketing with Travel Blog

Travel Blogger is a prominent trend, especially for Gen Z audiences. In the context of the growing technology background, almost everyone wants to share their travel experiences and meticulously edited photos or videos of where they’ve been.

Creating a travel blog, investing to be different from the competition, and partnering with travel, hotel, and tour businesses are all ways for Travel Bloggers to succeed.

3.3. Combining food with people

This is one of the most popular types of tourism marketing today. When arriving at any tourist destination, visitors, in addition to experiencing the culture – history, customs, and traditions, also want to enjoy the specialities of that land. Therefore, cooperation with local restaurants to introduce visitors to typical dishes or food to take home as gifts will bring high efficiency.

3.4. Marketing with cultural show

For foreign tourists and elderly tourists, this is a highly effective type of marketing. Businesses orgainze experiential events and cultural shows for visitors to have a multi-dimensional view and understand more about local customs and habits.

For example, the show “Hoi An Memories“. This is not only a show to help promote Hoi An’s image to many tourists but also opens the way for booking and expanding revenue for travel companies.

4. Some effective Tourism Marketing Strategies

4.1. Attractive promotion plan

Programs that businesses can apply are tour discounts, promotions for individual guests and group guests, incentives, and some available services: shuttle bus, etc. These programs can be run through advertising on Facebook or Google Ads.

4.2. Building a Website for Customers

When owning a Website, the business introduction of tour packages and services to customers will become more intuitive and effective. Customers only need to access the website to grasp the necessary information in detail, such as prices, schedules, means of transportation, accompanying incentives, etc. From there, customers will easily choose and quickly book a tour on the website 24/7 while saving effort and time to travel to the office of a travel agency.

4.3. Social media promotion

There are many social media channels for businesses to research the right choice for their company’s strategy and budget.

Facebook is a familiar and friendly social network channel for travel businesses. This is the most used website in Vietnam, so companies can easily target potential customers with Facebook’s features. In addition, Facebook also allows businesses to exploit user data and tailor ads to target the necessary audiences.

TikTok is gradually becoming popular in Vietnam in recent years. Especially for the tourism industry, video marketing is very effective. Tiktok’s algorithm allows mixing videos with travel content with videos that users are interested in. From there, businesses can improve coverage and be more efficient.

Conclusion on Tourism Marketing

Through the above article, CleverAds hopes to have answered tourism marketing questions and brought a multi-dimensional view to readers. Tourism Marketing is an essential thing that tourism businesses must pay attention to.