The Ideal Time to post on Social Media
Post-interaction time frame? Social Media – Social Media is one of the best ways to expand your brand and spread the useful content you create. But just posting the content you want isn’t enough – sometimes it works better than others.What is the best time to post on each platform? Social network in 2023?
Based on a survey of more than 1000 social media marketers conducted by Hubspot, CleverAds has compiled for you the full posting time frame for Social Media channels.
Survey results from Hubspot – The State of Social Media Trends
According to Hubspot – The State of Social Media Trends, by the end of 2022, there will be more than half a billion people using social networks worldwide compared with the same time last year, showing an increase of nearly14% Compared with the last year.
Conclusion based on the survey: the prime time frames for posting – for all fields and platforms – are from 18:00 to 21:00 and 12:00 to 15:00. The day with the most engagement to post content falls on every Friday.
1. The best time to post on Instagram
In 2022, Instagram crossed the threshold of 2 billion monthly users, with the majority of which come from mobile devices.
- Overall, the best time to post on Instagram is the evening time period, namely from 6 PM to 9 PM, 12 PM to 3 PM, and 3 PM to 6 PM.
- The best days to post are on Saturdays while the worst days are Mondays.
- Posting times we should avoid are 6am – 9am and 9am – 12pm
2. Time to post the most engagement on Facebook
Many marketers consider that the best time frames to post on Facebook and Instagram are almost the same.
- The best times to post on Facebook are also in the evening, from 18:00 to 21:00 and 12:00 to 15:00.
- The best days to post are on Fridays and Saturdays and the worst days are Sundays.
- The time frames should not be posted and also fall at 6am – 9am and 9am – 12pm.
The areas that give better results if posted early in the morning are government and non-profit organizations.
3. LinkedIn “golden” posting time frame
LinkedIn is a social networking platform dedicated to the working community and is often used to build relationships at work. Not surprisingly, LinkedIn is the only social network where the ideal time to post falls on weekdays.
- The best time frames for posting on LinkedIn are around 9am – 12pm, 12pm – 3pm, and 3pm – 6pm.
- The best days to post in order are Mondays, Wednesdays, and Tuesdays.
- The worst days for posting are Saturdays and Sundays respectively.
4. When is the right time to post on Pinterest?
- The perfect times to post on Pinterest are at 3pm and 6pm.
- The second most popular time slot is around 18:00 – 21:00, chosen by marketers surveyed in the defense or aerospace, chemical and metals, agriculture, food and beverage sectors.
- 29% of marketers say the best day to post on Pinterest is Friday and the worst day is Sunday.
5. Ideal Posting Time Frame for Youtube Content
In onereport by Q&Me, 86% of social media users in Vietnam useYouTube. So how to get the best reach on this platform?
- The best time frames are around 6 PM and 9 PM (23%), 3PM – 6PM (22%) and noon to 3 PM.
- 18% of marketers surveyed recommend that we post on Fridays, while 16% say Saturday is the best day to post.
- Tuesday is considered the worst day to upload content on the day platform, along with the early morning hours from 6am-9am.
6. What time frame should I upload videos on TikTok?
From 2020,Tiktok is a short form video platform most loved by Gen-Z and Millennial.
- The ideal times to post are 6pm – 9pm, 3pm – 6pm, and 12am – 3pm.
- For businessesB2B, Saturday and Thursday are the best days to post content. For nowB2C then Saturdays and Sundays.
- The best day of the week to post on TikTok is Friday, and the worst day is Monday and Tuesday
7. How to schedule and post an effective time frame?
While each platform has high engagement at specific times and days of the week, it’s also important to tailor your approach to your target audience.
This article can be a source of data supporting the posting. Once you’ve posted content regularly and started collecting data from them, you should regularly check and determine when your target audience is most active on each platform and what time frames receive them. for the highest engagement.
You may find that certain types of content perform better when posted at certain times. For example, video content is more positive when posted in the morning, while visual content may perform better in the late afternoon.
