What are Reels? Marketing Strategy with Reels for businesses

TikTok launched users with a short video and received a great response. According to statistics, up to now, TikTok has accumulated more than 3 billion downloads in less than 4 years. Following that, Meta seemed to create a “fierce” race for testing and launching the Reels feature on both Instagram and Facebook platforms. As a result, reels are growing, with the potential to become a popular marketing channel. Join CleverAds to discover what Reels are and marketing strategies with the Reels feature!

1. What are Reels?

Reels are short videos lasting up to 60 seconds. Users can select editing tools through mobile devices, including effects, filters, and music. Reels have been present in many countries, on two platforms, Instagram and Facebook, on both Android and iOS operating systems. As a result, reels attract many users and are trending to become a popular marketing channel for businesses.

2. What is the marketing strategy with the Reels feature?

2.1. Take advantage of trending and prominent hashtags with Reels videos

A hashtag combines letters, numbers, and emojis preceded by the # symbol (e.g., #love, #fashion). Hashtags are clickable. Anyone who clicks on a hashtag in a Reels’ description or searches the hashtag in the search bar will find a page showing all the Reels with that hashtag.

The amount of information on the social networking sites Facebook and Instagram is huge. Therefore, creating Reels according to the trend and attaching a prominent hashtag, and posting at the right time will help the video increase its popularity, reach many viewers, and have the ability to gain the most views and best interactions.

Instructions for businesses to use Instagram properly

How to choose the right hashtag for Reels?

Hashtags can make and break marketing strategies on Instagram and Facebook. Using hashtags correctly will help more viewers be interested in the product or brand featured in Reels. In contrast, improper use can cause damage, from annoying potential followers to being penalized by Instagram and Facebook’s algorithms. Therefore, it is necessary to understand how it works and devise strategies by tracking and searching for hashtags that users often use, narrowing the hashtag range and the higher the probability of success.

Hashtags must be related to the object mentioned in the Reels. However, the popular hashtags are usually simple words (#love, #food, #cat), and the competition is very low. As a result, your Reels will get lost among countless other Reels. Therefore, using more specific hashtags or creating your hashtags is advisable.

2.2. Use trending sounds in Reels videos

One of the ways to increase the popularity of Reels with viewers is to use popular sounds. Audio of Instagram Reels and Facebook Reels are excerpts of songs or audio clips from other creators’ videos. When the audio clip trends, it can help your Reels get more views if you add the audio track to your Reels.

The best way to find trending sounds on Instagram or Facebook is when using the Reels feature on these two platforms; the sounds you see are displayed more than the others, so they should be saved for later use.

2.3. Don’t oversell when making Reels

Reels should not be turned into advertising tools. Users don’t open social networking apps in the hope of seeing ads. Instead, they use social networks for entertainment, exploring ideas, and connecting with others during the rest of the day.

Reels must ensure content and bring enjoyment to the target audience. Whether Reels is a trending dance or a how-to video, aim to please, inform, and entertain users rather than sell them. When viewers need advice and purchase, they will actively exchange.

2.4. Actively post creative content on Reels

Continuous posting is one of the best things to help improve your performance across the entire Facebook or Instagram platform, including in the Reels feature. Because it helps to increase the rate of viral and increase awareness, the rate of viewers converting into followers is high. Also, the Facebook or Instagram algorithm is like your biggest fan, enjoying it when you post new content regularly.

2.5. Working with Influencers in Reels videos

Influencer Marketing is one of the most effective ways to reach the target market and create credibility with customers in the fastest way. The best way to get involved with the Reels feature on both Facebook and Instagram platforms is to use UGC (user-generated content) campaigns – content created by users, with the participation of the most famous influencers. Viewers will see the relevance to the influencer and be able to participate in the stories that are conveyed afterward.

Another way to spread brand awareness products using the form of UGC is to encourage consumers of the brand to talk about the experience of shopping and using the product.

3. Which brands are suitable for developing Reels

Following the trend of using Reels, many business units have used Reels as a tool to reach their products to customers and develop their social media channels. Suitable brands for Reels development can be mentioned as follows:

3.1. Fashion, cosmetics

Fashion and cosmetics are popular items sold online. First, upload short videos on Reels with product introduction content, then attach the product link to the commercial channel in the description or comment. From there, it increases the ability to reach customers and motivate them to buy products. Usually, with this brand, business units often cooperate with Influencers and KOCs to introduce their products.

3.2. Technological

Finding information about technology products is one of the steps in consumer research. Based on that, technology products are selected as review objects on Reels. For example, the Schanel channel – a communication channel for young people- has posted many Reels on Facebook about reviewing technology items such as phones, intelligent robots, air purifiers, etc.

3.3. Course

Online or offline course business has been introduced previously. The course seller or business unit will post a video introducing the course and its benefits. Uploading videos to Reels will help reach customers quickly and at scale.

3.4. Snacks

Junk food is always the favorite food of young people – the audience Reels targets. Moreover, this is an item that is trending to sell online. Therefore, junk food is the right choice for businesses that use Reels to attract customers and develop sales channels on social networks.

4. Conclusion

The above article, CleverAds, hopes to answer questions and provide helpful information for readers about Reels and marketing strategies with the Reels feature. The trend of using Reels to implement marketing strategies is prevalent, and knowing about Reels and marketing strategies with Reels is essential for businesses.