Marketing experience in the FMCG industry
Marketing experience in the FMCG industry. FMCG is the name of the fast-moving consumer goods industry, characterized by various products and customer segments. Therefore, marketing in this industry requires constant change and innovative thinking to join the rapid development of the market. So what is the experience for successful marketing in the FMCG industry? Find out in the article below:
1. Importance of FMCG Marketing
1.1. Increase user awareness
Consumer awareness begins with the first contact with a company and continues to grow as customers engage through different channels. Anything a business does has an impact on how customers perceive it. The quality and design of consumer products are increasingly rich, and quality has created trust and interest among consumers.
For marketing experience in the FMCG industry, in addition to investing in product improvement, businesses need to expand market research and promote their products.
1.2 Help increase sales.
The goal of businesses operating today is to achieve certain revenue growth. Is your product good but not attracting customers?
Besides FMCG marketing experience, an effective marketing strategy will help you reach potential customers and boost sales.
Reaching potential customers is an effective way to grow revenue, and this customer can be an individual or a business appearing on the channels where your business conducts marketing. It can be advertising channels, social networks, or old customers of the referring business.”
1.3 Create trust with consumers.
The experiences of others often influence customers in making purchasing decisions. Therefore, to develop a business, in addition to marketing experience in the FMCG industry, the first thing to do is to build customer trust in the brand.
Today’s buying decisions depend largely on community feedback rather than marketing messages. You can create an outstanding marketing campaign with a bold, exciting message to users, but whether they buy or not is influenced by the people around them.
By driving feedback, interacting with customers, and acting on customer feedback, you can build trust in their brand in marketing.
2. Marketing Experience in the FMCG industry
2.1. Apply a multi-brand strategy.
Successful brands with experience in FMCG marketing are constantly creating new experiences for consumers. Branding for a certain product or business is especially important; this is a way to help users distinguish your brand from competitors.
A unique brand strategy of FMCG businesses is to launch many different product brands under the name of one company to occupy market share and space at distribution points or stores.
Brands in the form of subsidiaries all operate independently and compete with each other so that their brands are constantly innovating and developing products to hold the market.
This brand solution is relatively common in the consumer goods industry. It can be mentioned as Coca-Cola. However, besides the legendary Coca-Cola beverage, they also own products with other brands such as Fanta, Sprite, Nutriboost, Minute Maid, Samurai, Dasani, etc. soft drinks).”
Read more: An overview of applying Digital Marketing for every business
2.2 Constant innovation and creativity
In one of the marketing experiences of the FMCG industry, creativity is an essential and mandatory element when businesses must always try to create new packaging, forms, products, and even marketing campaigns. Create and differentiate.
In addition to building a brand through marketing strategies, the idea of the product is the leverage factor to help the product reach consumers.
FMCG is a consumer goods industry with swift and robust elimination, so businesses must innovate to adapt to the market and be eliminated soon. Highly creative marketing strategies will help customers access products quickly, and creativity is also a tool to compete with rival businesses.”
2.3 Listening to customers – the key to success for businesses.
Listening to customers is a marketing term that describes obtaining customer opinions about a product, service, or business. This is a very important element in the process of shaping the FMCG marketing experience because it provides business owners and marketers for that business with customer feedback so that they can improve their products.
Satisfying customers is an excellent factor in retaining customers, making customers come back, and even recommending them to relatives, friends, and partners. To do this, businesses must understand customers and give them a better experience by listening to and collecting feedback. If you do it better than your competitors, customers will become satisfied and loyal to your product, ignoring your competitors’ offers.
Read more: What is the target customer? The most effective ways to identify
3. What should be considered to improve marketing experience in the FMCG industry?
With the characteristics of the FMCG industry which is a large market, wide distribution system, fierce competitive pressure in addition to constantly changing consumer tastes, etc. All of the above characteristics converge to become weak. Forcing FMCG enterprises to renew themselves continually. This means continuously launching new products, promotions, discounts, opening new points of sale, etc.
FMCG is a product line with a concise life cycle, so businesses must only apply a marketing strategy for a short time. Along with that, businesses should try to produce TVCs and events to identify their brand in the minds of consumers, such as reunion, sharing, happiness, and union.
From the above FMCG marketing experiences, it can be seen that to develop strongly in this FMCG industry, brands need to invest in branding, focus on TVC, and advertising to stimulate consumer demand to buy products.
Read more: What is FMCG Marketing?
4. Conclusion FMCG Marketing Experience
Hopefully, sharing the above article will help you understand more about FMCG knowledge and marketing experience. This is an important industry and occupies a high position in the market. If you intend to work, equip yourself with the skills and expertise of a professional Marketer. Good luck!
