Marketing Campaign – Advertising campaign to attract customers
Marketing campaign – Advertising campaign to attract customers
A good Marketing Campaign will make a difference for the brand in the market, build a prestigious image, and improve the business’s competitive advantage. Companies that want to thrive need to know how to make the most of Marketing campaigns.
1. What is a marketing campaign?
A marketing campaign attempts to develop marketing strategies that promote a specific goal. Marketing campaigns are created to capture the attention of consumers in many ways. Examples include television, print advertising, social media, and email marketing.
The ultimate goal of a Marketing campaign is: to raise awareness about an organization and bring in large numbers of customers to buy a product or service.
Read more: What is Marketing Campaign?.
The marketing campaign includes related activities:
- Promotion
- Advertising
- Distribution
- Merchandising – selling
- Pricing
Nearly every company relies on marketing campaigns to: attract customers, increase sales, and develop brands.
2. Objectives of the Marketing campaign
Creating a successful marketing campaign is a long process. It requires a lot of effort and professional cooperation from members of the company. However, all activities are geared towards the achievement of key goals.
Here are the goals of the Marketing campaign:
- Increase brand awareness of the business
- Reach new customers
- Improve relationships with existing customers – retain customers
- New market penetration
- Introducing new products
- Improve sales channel
- Increase market share
- Increase ROI – increase profits
- Increase revenue
3. Characteristics of a successful Marketing campaign
3.1. Determining the right marketing campaign audience
First, before creating a Marketing campaign, it is necessary to define the audience:
- What specific product or service?
- Who is the target customer for the product or service that needs a Marketing campaign?
- Understanding how marketing campaigns fit into marketing plans?
When you have determined the right audience for your Marketing campaign, you will know how your advertising campaign fits: how the overall plan is, recognize the target market, and how to convey the message effectively the best.
3.2. Set goals and KPIs
The goals and KPIs set must be consistent. Enterprises need to rely on the performance and resources they own. Time is the most common parameter that needs to be included in a Marketing campaign. Then there’s the finance, the reach, and the revenue.
The formula for calculating goals: Overall Marketing campaign goal = what will be achieved + the time it takes to run the campaign.”
3.4. Set a budget
The amount of money businesses have to spend dramatically affects the results of Marketing campaigns. Therefore, businesses always need to plan specific budgets to use them with the highest efficiency.
However, it does not mean a large budget is needed for the Marketing campaign to be highly effective.
Businesses do not necessarily have to spend too much money on the campaign but will have to plan the spending details closely. Only then is the new budget optimized and the new advertising campaign maximized.
Read more: Infographic: 8 steps to implement an Influencer Marketing campaign in 2023
3.5. Choose a communication channel with customers
What communication channels will the business use? Note that there are always several communication channels relevant to your target market.
Consider your target market’s habits when choosing a channel to reach customers. For example, where do they spend their time, and what channels do they usually use to gather news, socialize, make friends, and shop?”
3.6. Build a timeline according to the timeline
Write down precisely what the business will do and when it is needed. A timeline doesn’t have to be complicated, but building a timeline will significantly increase your marketing campaign’s chances of success. Creating a timeline will also help monitor tasks and activities more closely.
3.7. Control the progress of the campaign
The process of action plan when implementing a Marketing campaign is very important. Businesses need to check items regularly and set deadlines to complete them. That will keep the business on track and target and make the campaign more effective.
3.8. Measure results
Once the campaign is over, it’s time to see its success. Returning to your marketing goals, implement the measures the business has chosen to determine the campaign’s success. The results are specific numbers, not general because implementing a Marketing campaign is the ultimate to increase revenue.
3.9. Refine and take lessons
Once you’ve measured the results of your Marketing campaign, you can decide whether the strategy should continue in the future. Of course, the business may have to make some necessary modifications or refresh the entire campaign. But that is the basis for businesses to learn from the experience for the next time.
Read more: What is Content Marketing?
4. Examples of attractive Marketing campaign ideas
4.1. Leverage social media
The number of active social network users is always increasing, so using these famous platforms to conduct Marketing campaigns will bring significant benefits. With video and photo-sharing platforms, businesses can reach their audience without consuming many resources.
Social networks allow communication with existing and potential customers, establish brand loyalty and increase sales volume. With social media campaigns, businesses can also improve brand awareness and traffic to their fan pages, even their website.
For example, National Geographic’s campaign successfully used a social platform – specifically Facebook to conduct a Marketing campaign.
This is a brand that consistently ranks first among brands on social platforms in the US, with 2.6 billion interactions. National Geographic’s Facebook page has 49 million followers. Real-time audience engagement worked well as National Geographic broadcast their research and discoveries live, titled “Safari Live.”
4.2. Conduct seasonal sales
Businesses can conduct seasonal discounts to draw attention to their brand, gain new customers, and increase product sales and profits. In addition, promote sales through different platforms to reach more customers. By enhancing brand visibility, businesses can significantly improve their reach and sales in the long run.
Most businesses operating in the fashion industry and tourism often promote this campaign.
For example, MLB – a famous unisex fashion brand- also conducts seasonal sales with promotions and deep discounts, attracting consumers’ attention. As a result, MLB’s sales volume after each big sale is huge as a fashion brand that causes a fever among world consumers with its youthful and dynamic style, suitable for many ages. That can be seen in the fact that MLB is gradually invading the fashion market in many countries worldwide.
4.3. Create promo codes, give gifts
One of the ways to help businesses introduce new customers to the brand is by offering them coupons or gifts. This benefits both the customer and the business.
Coupons for the first purchase or gifts will promote customer buying behavior. At the same time, it is possible to create space for new inventory, introduce new product lines, and increase sales.
5. Conclusion about the Marketing campaign
The above article is the basic knowledge about a Marketing campaign that Marketers need to understand. Building an effective Marketing Campaign will bring businesses many benefits and competitive advantages.
