The importance of Key Visual in a media campaign

What is a key visual? Regarding the idea, the main image of a Marketing campaign, it is impossible not to mention a Key visual. Creating a unique key visual is the basis for a successful Marketing campaign. Moreover, Key visual also plays a vital role in brand positioning. So what is Key visual? How important is the key visual in the media campaign? Let’s find out with CleverAds in the article below!

1. What is a key visual?

The key visual combines graphic elements, conveying the essence, telling the story, and expressing the product’s unique characteristics.

Key visual creative orientation for the media campaign. It can refer to a single traditional product, a brand identity, or a media release such as a movie, anime, or video game. As a visual reference, the Key visual outlines ideas and items that will be core components of future designs and advertisements.

Key visual’s primary purpose is to establish communication with consumers, creating a set of emotional associations with which they can relate.

2. The importance of Key visuals in the media campaign

The key visual is an integral part of Marketing. So, below CleverAds mentions the importance of Key visuals.

2.1. Key Visual can increase brand awareness

Through the novel and unique design, Key visuals will increase the ability to identify the brand and be deeply imprinted in the customer’s mind. Therefore, businesses must choose the message and convey it in the Key visual to suit the customer segment. Each customer segment will have its unique characteristics. The brand that customers can easily recognize, the key visual of that brand, has brought high efficiency.

2.2. Key Visual can create a brand identity

When creating the Key visual, we will choose floating color tones to attract customers’ attention. At the same time, the key visual must contain symbolic meanings with brand privileges. Customers who see Key visual will immediately recognize that it is a product of a particular brand. And importantly, Key visuals must “replace what you want to say,” hitting the customer’s emotions to make the best impression.

2.3. Forming a “trend”

Unique key visuals attracting attention can be trending on social networks. With a well-constructed, new, and timely image, surely brand promotion will no longer be difficult for businesses. Even that Key visual will form a trend for other brands when creating Key visuals.

3. The secret to creating an impressive Key visual

When setting up a Key visual to convey the image of a product or brand, it is necessary to highlight the critical points of its identity. And be able to answer questions like:

What is the core value of the product or brand?
How is Key visual different from other products and brands in the same market area?
What makes Key visual so unique?
What emotions do key visuals evoke in customers?

Advertising is not just about selling a product but a whole set of ideas and fantasies about what that product can offer. Here’s how to create a key visual that impresses viewers.

3.1. Target customers

Each object or customer segment has its characteristics. For example, to “touch” customers, you must be right with them. Thus, to attract attention, touch emotions, and impress, the Key visual must be created appropriately for each customer segment the business is targeting. Businesses will build different and most reasonable Key visual characteristics with each product.

3.2. Prioritize emotional factors

It’s easier for people to remember things related to emotions than other things. Therefore, when creating Key visuals, it is necessary to focus on emotional factors. A perfect key visual gives customers a variety of emotions, attracts them, and makes them interested in brands and products.

3.3. Simple but unique design

Key visuals should be simple, conveying ideas that are easy to understand. And it is essential to simplify the text and use images and colors to get the message. Because customers only “visit” Key visual for a brief moment, a few seconds, it needs to be created in a unique way that cannot confuse customers with other brands.

3.4. Eye-catching color combinations ensure consistency with the brand’s ethos

When creating a Key visual, you should choose floating colors to stimulate customers’ attention and impress them. In addition, the key visual must be designed to ensure that the brand’s features are included, such as colors, primary color tones, etc., so that customers can recognize their business’s brand.

3.5. Choice of time and media

This is an essential factor in the effectiveness of Key visual. It is not enough to design it uniquely; it is necessary to have a strategy and a specific plan for the time and means to bring the Key visual, brand, and product to customers. That is also the basis for Key visual to become a trend.

3.6. Key visual trending apps stand out:

5 outstanding Key visual trends that businesses can apply:

3D: Use 3D images and videos to create vividness and enhance the user experience. This technology is increasingly strongly developed and very popular. You will achieve certain successes if you know how to exploit the brand well.
Digital Gets Delicate: This is the trend of combining technology and engineering into the design. The digital design will capture the audience’s attention with its delicate brush strokes and smooth textures.
Female Creator: Trends of using female images for inspiration. Women are an endless source of inspiration and always attract the attention of many people. Therefore, using photos of women will receive much sympathy from customers.
No Man is Island: People today are always sensitive to environmental pollution. Therefore, applying environmental trends appropriately will effectively attract the attention of customers.
Storytelling: Art told through images. Storytelling helps the brand image “touch” customers through empathy in the story and life experiences instead of calls to action to buy.

4. An example of successful key visual: Pepsi

Pepsi is a long-standing and famous global beverage brand. With the characteristics of the brand and the product, Pepsi’s Key visual is designed based on the combination of 3 colors: blue, red, and white, which is very harmonious and eye-catching. This brand made a very successful media campaign thanks partly to the perfect Key visual.

5. Conclusion

The key visual is the most valuable means and “weapon” in brand promotion because it affects the viewer’s perspective and creates a variety of emotions for customers with products and brands.

The above article is the entire basic definition of what a key visual is and the importance of a key visual in a media campaign. The above article can help you better understand the Key visual and be more convenient in designing it to promote your business’ brand.

CleverAds, with nearly 15 years of experience, belongs to Clever Group. It is always a place for businesses to put their complete faith in bringing their products, services, and brand image to “”widespread”” customers.