Furniture Marketing: Everything marketers need to know
Furniture marketing is indispensable for businesses to help them have a competitive advantage. Let’s learn more about Interior Marketing with CleverAds!
1. Reasons you need Furniture Marketing?
Firstly, at present, the competition in the furniture industry.
in the market is increasing sharply due to the change in demographic factors as well as the shopping habits of consumers. To do business and stand firm in the market, furniture businesses need to equip themselves with good products and services and the right marketing strategies and promotion to customers at the right time.
Second, a comprehensive Marketing strategy will improve your furniture business. Not only that, they will help you identify and capture who your ideal customer group is. Then, it will be easier for companies to set up ways to deliver the experiences customers want.
2. Steps to building an Interior Marketing strategy
Define target audience
- Step 1: Identify your target audience and approach
First, if your customer file has yet to be recognized, the business can do surveys at stores or online on e-commerce platforms to get an overview of consumers. The basic information businesses need are age, gender, and income.
The above information will help businesses identify the good TV channels, social networks, and magazine channels that they will use and follow.
From there, businesses can use customer information to determine the most accurate distribution channel for their marketing strategy.
Determine the approach
According to the survey, traditional interior marketing methods such as television, radio, and magazine advertising are the most effective ways businesses promote furniture to their customers.
Taking advantage of these communication channels will give businesses an advantage to put the brand in the minds of potential customers, reaching out to audiences who have yet to use or use little digital platforms.
In addition, businesses can choose social networking platforms to connect with furniture consumers effectively. Furniture marketing on social networks will help companies to build relationships between themselves and customers.
- Step 2: Design a Professional Website
Businesses should use their website to show their understanding of design and interior. Turn your website into a place of inspiration where customers can come to get their ideas (even if they’ve never bought a product). Once customers have a certain interest, businesses must skillfully keep them, motivating them to become loyal customers.
- Step 3: Discount
After understanding your business’s customer file and determining the best way to introduce products, CleverAds will provide readers with some Interior Marketing tips to help companies close more deals.
First, businesses should use social networking platforms for advertising discounts and incentives. Not only that, companies need to ensure that their employees feel comfortable talking and reaching out about your offers and empowering them to share information with customers.
Next, businesses will deploy strategies to retain customers. Retaining customers costs less than businesses trying to find new customer files. When consumers buy from your company, give them your message and why they should return.
In particular, businesses can use social networking platforms to invite their customers to participate in surveys, consult their opinions to change, and share photos or videos to introduce their products.
3. Interior Marketing Ideas
Here, CleverAds will give you some Interior Marketing ideas for your business:
3.1. Optimize the interface on all devices
In Interior Marketing, businesses must optimize their brand website on mobile devices and tablets. That way, new companies don’t miss out on traffic from these electronic devices. For example, if customers experience an adverse experience when using mobile to surf Websites, they will quickly exit and have a bad impression of the brand. This affects the reputation of the website and reduces its ranking.
Therefore, businesses need to pay attention to optimizing points such as: integrating phone numbers into advertising utilities so that when customers click, they will lead to those hotline numbers; download speed should always be fast on all three devices; the image is good, but avoid the heavy file so that the display becomes faster and avoids image errors.
3.2. Run Google Ads for Online Furniture Marketing
There are three (3) basic types of Google ads in the furniture industry commonly seen:
- Search engine advertising: This is displayed when a user searches for the correct keyword installed for that ad (the keyword should be connected to the furniture they sell on the market).
- Video ads: This ad appears when Google evaluates consumers with interests related to the furniture industry.
- Display Network Ads: Ads that follow the web pages that users view, then they will see business furniture ads on the website they are using.
4. IKEA’s Successful Furniture Marketing Campaign
IKEA is one of the most famous brands in the world, with millions of consumers every year. So what makes IKEA so attractive? What marketing campaign did they use? Find out with CleverAds right here!
4.1. Interior products are always photographed and designed at the best angle
The classic categories at IKEA have been permanent products for the brand for a long time. Carefully arranging each product in the store or even on the website to inspire consumers is what IKEA does very well.
From there, IKEA will help customers have an objective view and better visualize how they can effectively use the products in their homes.
4.2. Good price
Through the campaign “It’s that affordable”, IKEA has changed its perception of the consumers that IKEA’s products are good quality at affordable prices. Here, customers only need to arrange and reasonably divide their weekly spending on soft drinks and coffee. Not only that, but IKEA also uses simple print ads that say if you stop buying something simply for a week, you can save some money redecorating your home.
Conclusion
The furniture industry requires consumers to pay a high cost, so before buying, they will always consider and choose the furniture suppliers very carefully. CleverAds hopes to provide readers with the necessary information about Interior Marketing through the above article.
