Festival Marketing campaign: Breakthrough ideas for 2023
Festivals are a great time to reach customers because they often look for entertainment and shopping. Here are some festival marketing ideas that you can apply.
1. What is festival marketing?
Festival marketing is a strategy to capitalize on business opportunities during festive events or important anniversaries. This includes creating promotional campaigns, discounts, events, and other activities to attract customers and increase sales during the festive days.
Festival marketing usually involves important anniversaries like Christmas, Thanksgiving, and Chinese New Year or other special events like music festivals, exhibitions, sporting events, etc. In addition, festival marketing can include creating specials, decorating stores, organizing special events, or offering special discounts to attract customers.
The use of festival marketing can help businesses increase sales, improve brand awareness, and strengthen customer relationships. It also allows businesses to build relationships and enhance customer relationships, especially during special occasions like the festive season.
2. Festival Marketing Campaign Start Time
The timing of the start of a festival marketing campaign depends on what type of festival or event you want to utilize to promote your product or service. However, these campaigns often start early, before the holidays, to help ensure that your brand is fully promoted and attracts customers’ attention.
For example, Christmas marketing campaigns usually start in November, October, or September, depending on the business sector and target audience. Meanwhile, the Thanksgiving marketing campaign in the United States usually starts in late October or early November, and the Lunar New Year begins from December to January of the lunar calendar.
In planning a festival marketing campaign, you must calculate the time to prepare for products, advertising, events, or promotions. It would help if you also ensured that your activities don’t conflict with other holidays and that your timing is relevant to your target market. The most important thing is to start early to ensure your marketing campaign will be at its best during the festive season.
3. Festival Marketing Ideas
3.1. About special products
Launching a special product during the holidays is a great seasonal marketing idea. Festive events will help your products stand out and attract attention. To implement this campaign, you need to plan the product launch time and post PR content continuously during this time.
3.2. Delivering useful content
To avoid making customers feel bored when there is too much communication about your product or service, it is necessary to change the content regularly to attract customers’ attention. You can change the content by sharing knowledge or reminding others about an event. For example, you can share knowledge related to your service to attract customers’ interest.
3.3. Behind the scenes – Festival marketing with behind-the-scenes stories
One type of content that always remains hot is videos and photos of behind-the-scenes stories. Humans are naturally curious and love to hear interesting stories behind them. So while your team is actively preparing for the upcoming holiday season, you can record videos and take photos to capture those moments to share with your audience. These materials will help you better understand the manufacturing process and create a connection between you and your audience and capture their interest.
3.4. Effective festival marketing with minigame programs
The show’s minigames are always one of the hot ideas of the festival’s marketing campaign. You can run a photo or video contest or share a moment about your event. The sharing mechanism will spread your content to more people, effectively increasing your brand awareness.
3.5. Newsletter about limited offers
To stimulate customers to buy products and use services during the festive season, incentive programs are one of the famous festival marketing ideas that are applied to many businesses. Incentive programs can be designed in many ways, such as product discounts, gift-giving, and free services.
Launching incentive programs during the event will help create excitement and stimulate consumers to come to your products and services.
3.6. Share outstanding achievements
The end of the year is an ideal time to summarize and share the company’s achievements with customers. By sharing information about your successes and plans, you can create engagement with your customers and increase their confidence in your business. This also helps to re-evaluate the business’s activities in the past year and adjust the plan for the coming years.
4. Here are some examples of popular brands’ festival marketing:
4.1. Starbucks
Starbucks has created a successful festive marketing campaign by creating a range of extraordinary and truly unique drinks for the Christmas and Thanksgiving seasons. They also regularly host special promotions and discounts for their customers during the festive season.
4.2. Coca-Cola
Coca-Cola has created a memorable festive advertising campaign with images of Santa Claus and reindeer. They made TV, photo, and video ads to boost their brand awareness during the festival
The examples above show that successful brands are always creative and take advantage of opportunities to reach customers during the festive season. However, festival marketing campaigns need to be carefully planned and responsive to the needs and expectations of the customers during the festive season to achieve the highest effectiveness.
5. Conclusion
Above are some festival marketing ideas that businesses can apply. Creating special and stimulating content can attract customers’ attention and increase brand awareness. At the same time, using incentive programs and organizing customer connection activities are also effective methods to create a sustainable relationship with its customers. CleverAds hopes these ideas will help businesses succeed during the upcoming holiday season.
