Facebook Advertising Service: 5 things marketers must know

Here is the summary of the latest Facebook advertising service information today to help people use ads effectively. Read with CleverAds in the article below!

1. What is a Facebook Advertising Service?

Facebook advertising service or Facebook Ads (short for Facebook Advertising). Facebook’s paid advertising program. A product used by businesses to launch promotional programs. Or products for potential customers to use. Facebook and other social networks associated with Facebook.

2. Why should you use Facebook advertising services?

• Large customer reach

Facebook has many users spread across many countries and increases continuously over time. Therefore, this is a fertile platform for businesses to reach customers, especially for companies that message to connect with customers.

• Simple operation, quick response results

Anyone can sign up for Facebook Ads. Freeing your advertising content without Violating Facebook’s advertising policy and running ads is straightforward.

It would be best to wait for Facebook to review your ad content; it will immediately run on the platform when approved.

Besides, Facebook’s method of targeting customers is very effective (through keywords about age, interests, and gender), so you will always get results quickly.

• Various types of advertising, highly customizable

This is the advantage of Facebook compared to its competitors. Facebook Ads has ten optional ad formats for customers. In addition, you can choose the advertising suitable for your business.

Businesses can customize the appropriate ad format with each stage of the promotion campaign. Even options like Target audience, Bidding, and Delivery optimization change easily

3. Types of Facebook advertising services

Based on the needs and goals of customers, the type of advertising is divided into two main groups as follows:

3.1. Targeted advertising

There are three types of Facebook ads by targeting:

• Awareness:

The goal of awareness is to build awareness and leading interest in products and services of target customers by increasing:

Brand Awareness

Local Awareness

Reach 

• Consideration:

Consideration stimulates thinking about businesses products, and services. Finally, search for information.

Consideration accomplishes this goal by increasing: Page Likes, Post Engagement, Offer Claims, Event Responses, App Installs, Video Views, Lead Generation, and Messenger Ads.

• Conversion:

Conversion encourages people to take specific actions. It could be: buying products or services with increased advertising objectives: Conversion, Product Catalog Sales, and Store Visits.

3.2. Ads by genre

Genre advertising is your choice to use the appropriate ad display formats, such as:

• Image
• Video
• Slideshow
• Carousel (Carousel Ads)
• Instant experience
• Collection

4. Notes when using Facebook advertising services

• Do not use advertising images with too much content.
• Avoid promoting products that are banned and restricted by Facebook. Because violating Facebook’s advertising policy will be detrimental to the subject
• Facebook will also reject words that violate advertising policies
• Need to pay attention to the relevancy point in advertising
• Do not seed your ads while they are not running
• Duplicate audiences waste the budget

5. How to charge for Facebook advertising service

To best meet the needs of advertisers, Facebook has provided many different payment methods, such as:

• CPC (Cost Per Click): The cost of advertising will be calculated based on the customer’s number of clicks on that ad.
• CPL (Cost Per Like): The advertiser must pay for each like the customer clicked.
• Cost Per Mille – CPM: Charge per 1000 ad impressions.
• Cost Per Action – CPA: Depending on the action set by the advertiser, such as downloading an app, visiting a website, etc., the system will charge when the viewer clicks on those attached buttons.
• Relevant: Facebook’s system will rate it on a scale of 1 to 10. The higher the ad Quality Score, the greater the ability to reach the target audience. More optimized costs.
• Frequency: This fee calculates how often the ad appears to the user.

6. Conclusion

Facebook is a platform with a large and diverse user base. The convenient Facebook advertising service is suitable for all user needs. This is a potential platform that businesses should take advantage of.

With nearly 15 years of experience in Digital Marketing, CleverAds is proud to be the first partner of Google in Vietnam and one of the preferred partners of Facebook, and TikTok. At CleverAds, customers ensure the most effective overall marketing solution, reach the most potential customers, and increase revenue quickly.

Follow the CleverAds blog to read much helpful information.

If you need an optimal solution for Marketing, don’t hesitate to contact CleverAds for the fastest support!