Education Marketing – Top Tips for Education Marketing in 2023
Education Marketing? What to know when marketing for an education business? How to stand out? Let’s find out the top most effective educational marketing experiences with CleverAds!
The change in educational marketing today is said to be extremely unpredictable.
While the mainstream schools were still stagnating with the traditional educational marketing experience, the explosion of the Internet and modern services has provided countless growth opportunities for private educational institutions.
In the new technology era, to be able to survive and stand out in the busy market, education businesses need to have a unique strategic thinking and the ability to optimize available opportunities.
Therefore, regularly learning and upgrading educational marketing experience is essential, helping businesses gain the trust and entrustment of parents and students.
Below, CleverAds will summarize the top 4 most effective educational marketing experiences for businesses.
1. Education Marketing Experience #1: Understanding Customers
An educational marketing campaign can only work well when the customer portrait is clearly and clearly outlined. The target audience of educational enterprises is usually divided into 2 groups:
Parents (From Kindergarten to High School) – The customer is the person who makes the decision to buy and sell educational services.
Students, working people – Customers are learners and pay themselves.
Put yourself in the shoes of your target audience, and understand their needs, weaknesses, and desires in each given case. From there, come up with a specific educational marketing strategy to deeply connect with customers and convince them to choose our services.
A prime example of the sudden success of investing in audience research is the British Council. The British Council’s Street Banner ad campaign reaches its target audience directly at the university gates, where many students pass.
Understanding the psychology and daily schedule of customers, after only 3 days, British Council has reached a huge number of potential customers only, helping to promote the brand and increase sales.
2. Education Marketing Experience #2: Seize the Opportunity
Never let “water to the feet jump”!
The most potent time for education businesses to do Marketing is from March and April every year, in order to prepare for the competitive enrollment period from June to September.
In order to compete with countless different educational marketing techniques and experiences, businesses should prepare carefully and launch as soon as possible.
Diversity in strategies, platforms and strong investment in CTA (Call To Action) will help your business outshine the competition easily.
3. Education Marketing Experience #3: Diversify online channels to interact with customers
“Multi-channel – Multi-touch” is an educational marketing strategy that promises many successes but also includes many difficulties for businesses.
Because in addition to building, online communication channels also need to be taken care of and analyzed. Only then can businesses take full advantage of them.
Some of the most commonly used communication channels for educational marketing are social networks Facebook, Instagram, and YouTube … with tools such as SEO, Facebook Ads, and Video Marketing…
Currently, there are about 4.59 billion people using social networks in the world (42% of the population). The number of social network users is now becoming an abundant source of access for educational marketing businesses.
Depending on the target customer, we should be flexible in choosing the main interactive communication channel. In addition to social networks, press PR or TVC should also be considered in the educational marketing planning process.
Read more: 7 Best Education Marketing Ideas in 2023
4. Education Marketing Experience #4: Focus on developing distinctive features.
Every brand wants to build a different image in the eyes of customers. So how to be different?
Build and promote your own educational app
With a large number of people looking to learn or access educational materials online, having a business app is a great way to attract and retain users.
Not only is it an innovative educational marketing strategy, but the educational application also provides users with a convenient experience and is an ideal place to exploit and store customer data.
Use education marketing services from Agency
Whether your business is looking to market your educational services or applications, it’s best to leave the work in the hands of experts in the field.
Thanks to using educational marketing services from Agency CleverAds, Cambridge Assessment English has successfully increased traffic to its main website with 144,822 clicks, mainly focusing on developing communication channels.
With many years of experience and countless customers from the education industry such as Cambridge Assessment English, RMIT University, FPT University, British Council, etc. CleverAds ensures outstanding effectiveness in terms of brand development and increasing recruitment numbers. of an educational enterprise.
5. Conclusion
Through the above article, CleverAds hopes to help you better understand educational marketing and experiences to keep in mind when approaching customers in this market.
