Top 13 Marketing Skill essential for Marketers

Is marketing Skill missing? Stuck with a project? Want to upgrade? Marketing Skill? Here’s a list of the marketing skills you need and real-life examples from top brands.

Most people feel shy about Math when they go to school, but later when they go to work Digital Marketing That’s what makes people procrastinate. Marketing is always innovating and evolving every day. Media platforms evolve, new tools launch, and your customers will also need more interesting and fresh content.

Being a tough profession, many people burn out for three common reasons:

• Not enough hard skills in Marketing to run the project.
• No natural talent for Marketing.
• There are no soft skills to lead the team or convince the executive team to support the project.

With the article below, CleverAds hopes to help you better understand why we should strengthen these marketing skills, and make things easier when working in the real world.

Part 1. Technical Marketing Skill

Marketing Skill #1: Marketing strategy

An indispensable skill that every marketer needs to possess is the ability to plan, and strategize all their marketing projects or activities.

Digital marketers (digital marketers) need to have excellent strategic and analytical thinking. Instead of creating a bunch of content and writing and hoping that the audience will like it, marketers need to think and plan before they act. They need to understand the psychology of the audience they are targeting, how to reach and finally analyze the effectiveness of Marketing.

You can’t just stuff all that data into one template of a Marketing Plan. You need to understand the concepts, communicate with your audience, and create the right strategy for your project.

Here is a good example of an effective marketing strategy that GoPro has used.

This popular camera brand has brought a unique way of promoting with UGC (User-generated content: User-generated content). They have created video editing software that automatically pins the company’s logo to every video using this software. Then, GoPro shares all of its customers’ most interesting videos on social networks.

This inspired more and more GoPro users to use GoPro’s editing software and produce more and more UGC content for the brand. GoPro also offers awards for the best video – which has helped the brand improve customer loyalty and boost GoPro’s popularity.

This skill is needed for All marketing roles.

Marketing Skill #2: Writing (Content Production)

Every digital marketer needs to master writing. It will be very difficult if you want to succeed in Marketing without the ability to write and produce content. 

This skill is needed for All marketing roles.

This skill is useful both at work and outside of society. As a marketer, you have to communicate with a lot of people. You need to know how to put your message in writing, and then deliver it to your team members, stakeholders, and partners. You will also use your writing skills to create a variety of content such as blogs, ad copy, press releases, web copy, emails, video dialogue, and more.

For example, the advertising media company Mother helped KFC in the UK apologize to customers for their supply chain problems. Mother used the power of the copy to turn the situation around, turning the negativity into a campaign. Finally, the campaign also helps KFC improve its brand reputation.

Marketing Skill #3: Managing Social Networks and Communities

Today, the majority of businesses use social networks. Those who do not use social networks are considered to have come from the time of the dinosaurs. Businesses use it for the purpose of promoting and selling their products/services, connecting with the community, answering customer questions, and more.

Social networking skills are becoming more and more useful to marketers, as more and more people use social media for buying advice.

To develop skills in Social Media

First, you need to understand how each media platform works, the tactics you should use, and how you will leverage that platform’s algorithm. You also need to be creative, knowing how to write and organize different types of content. Then, create a great social media marketing plan and start implementing it.

One of the things you need to pay attention to the most is community management. The most successful brands on social media have developed communities around their brands. As a digital marketer, you will need to learn how to reach customers through communication channels and connect and build relationships with them.

An iconic brand that has completely mastered social media is Nike. Their Instagram is filled with vivid pictures and videos of athletes competing. Content that advertises indirectly through athletes and sports teams using Nike, rather than focusing on Nike products.

This skill is needed for Social media marketing and community management roles.

Marketing Skill #4: SEO

Google and other search engines play a very important role in persuading potential customers to buy. SEO helps businesses improve their search rankings. With 53% of US consumers Using search engines to make purchases, businesses cannot ignore the importance of SEO.

Essential SEO skills include in-depth keyword research, competitive SEO analysis, on-page optimization, link building, and PR.

A good example from the American Egg Board, a campaign to promote the effect of eggs in weight loss.

With help from Rise Interactive, they developed a new keyword strategy, implemented a new website, improved user experience, and performed on-page SEO optimization. This approach has been successful in increasing traffic by 87% on mobile and 22% on websites.

This skill is needed for Content marketing and SEO roles.

Marketing Skill #5: Data Analytics

Data is essential in Marketing. For a campaign to be successful, it is necessary to pay attention to the numbers. Data analytics helps marketers see strengths and weaknesses, which can then be maintained or improved. It also helps marketers plan, test, deploy, and analyze campaigns. Marketers also use data analysis to research and seize interesting opportunities in the shortest time.

There are many data analysis tools that marketers can use, for example, Google Analytics is the most popular. However, other tools, like Supermetric’s nice improvisation, are also very well-known in the industry.

This skill is needed for All marketing roles.

Marketing Skill #6: Conversion Rate Optimization

CRO (Conversion Rate Optimization) is the process of understanding and providing the best experience for website users, in order to convert them into customers.

To master CRO, the first thing we need to do is focus on developing basic coding, analysis, interaction design, and metrics skills. CROs need to be good at analytical thinking and have a good understanding of various business metrics, such as retention rates. This combination of skills will definitely get you on the right track.

CRO tools are divided into 3 groups:

• Website analytics tools: Amplitude, Mixpanel, và Google Analytics.
• Behavioral analysis tools: Hotjar and FullStory.
• Test tools: VWO Testing and Optimizely.

This skill is needed for Growth marketing and CRO roles.

Marketing Skill #7: Graphic Design

As a marketer, you do not need to know how to design images or design product and user interfaces. But knowing color scheme, typography, layout, and design best practices, is essential.

This skill will help you make more specific comments to the designer and marketing team, ultimately making more informed decisions. You will be able to collaborate in a more convenient way and produce high-quality output.

Headspace – A relaxing experience app that uses a striking color palette and engaging graphic design for its website and social media pages. The intent is intended to represent a positive state, which is tied to their business purpose: to help users find more fun.

This skill is needed for Social media, content, CRO, and growth marketing roles.

Marketing Skill #8: Advertising

Businesses can advertise their brand in many ways, from signs to television, and even PPC advertising (Pay-per-click advertising).

Depending on what type of Marketing you want to specialize in, your skills in that type of advertising will be different. If you want to be a Don Draper marketer and create a lot of traditional advertising campaigns, you should develop creative ideas, then turn them into words.

If you want to run PPC campaigns, you need to invest in learning about metrics, writing copy, developing your design, understanding your customers, and identifying where they are in the customer journey.

Alec Brownstein has created a clever and unique PPC campaign.

He targeted the names of famous creative directors in New York, hoping they would see the ad and invite him for an interview. As a result, after finishing 5 advertising campaigns, Alec received 4 interview invitations and 2 job offers.

Marketing Skill #9: Email Marketing

Email Marketing is an email advertising campaign, created with the goal of increasing sales. Email marketing campaigns are often run with marketing automation tools. Retail and e-commerce businesses are often quite fond of using this form.

To master Email Marketing, you need to develop strategic thinking, the ability to write, create, send, and optimize email campaigns, Email list management, design, and analysis.

Uniqlo – a Japanese minimalist fashion brand has applied this marketing very effectively.

In an email message, Uniqlo informed customers about a product they might be interested in currently on sale. This is an email with an automatic tool that notifies the buyer how much is in the cart. This user already has a history of visiting the product website and adding the item to their cart but has not yet decided to complete the purchase.

This skill is needed for: Email, growth, content marketing, and community management roles

Besides, soft skills are equally important in your development in a Marketing career. So in addition to adding specialized knowledge, spend a little time improving your soft skills!

Part 2. Soft Skill

#ten. Be open to new things

Marketing is evolving and changing. Improvements in tools or changes in the market, competitors are always updated every day. Therefore, we cannot delay. Strategies that were used in the past may not work in the future. If you want to be successful, you need to be open and accepting of change and challenge new things.

TikTok is a prime example of openness to innovation.

TikTok surpassed YouTube, Facebook, and Instagram, and became the most used app in the US.

21.7% Tik Tok users are in their 30s, and 20.3% are in their 40s. Therefore, the stereotype that Tik Tok users are only children and teenagers is completely incorrect. Marketers who venture to challenge themselves in this new environment are receiving a great deal of interest and excitement on the internet. To install Tik Tok.

#11. Public presentation skills

Public speaking is an almost inevitable part of a marketer’s job. You may present your plan to clients, present reports to executives, or even become a speaker at conferences.

Even if you do not have a live sales stream, the skill of introducing products and business solutions cannot be replaced. This skill will help build your personal brand and improve your office efficiency from 9:00 to 5:00.

#twelfth. Ability to analyze and solve complex problems

As a marketer, you may meet a lot of colleagues with different levels of marketing skills and knowledge. It could be stakeholders, directors, or client partners.

Therefore, you need to be able to solve complex situations and turn them into simple words. The best way is to break them down into simple steps, then solve them in a way that is easy to understand and doesn’t cause any more trouble.

#13. A calm and patient attitude

Not all marketing campaigns are successful and reap huge profits. Sometimes, you will witness failure for no reason at all, everything is not helping.

What you can do is apply the knowledge you have learned, but the product and the market are not suitable for each other, or the customer is not the most potential one.

Many developments can deviate from the original plan. Learn to learn from successes and failures to keep trying.

We have listed all the marketing skills needed to upgrade yourself. Now let’s see how we can improve.

Part 3. How to improve Marketing Skills

1. Self-study

If you’re a beginner, what you can do is look up all the information you need online. Self-learning is the best method if you are just starting to learn about Marketing. You can read books about Marketing, monitor blog Marketing, and videos on YouTube about a typical project or marketing aspect you need to improve.

2. Take Marketing Skill courses with certification

If you have a need to learn a specific marketing skill, sign up for a course or a certificate program upon graduation. The courses will help you understand the general and specific knowledge of the industry and the latest updates. Moreover, having a relevant skill certificate in your CV will help you score points with employers.

3. Register for Master’s Programs

If you want to study really seriously, you might want to consider a master’s program in a specialty you’re most interested in. There are countless Master of Marketing programs out there and there are also online certificates for you to choose from. From there, you will have the opportunity to enhance the skills needed for your future career.

4. Join freelance projects that match the Marketing Skill of your choice

A good way to upgrade your Marketing Skill is to challenge yourself. If you don’t have the opportunity to do so within the company, find freelance work or volunteer projects to work on in your spare time.

Freelance projects are a great opportunity for us to do something different. Maybe you will be paid a decent remuneration after the project is over and especially, will hone your skills. Use the project achievements in your CV, or you can also ask for a raise with your current company.

Epilogue

Through the above summary, hope that you will have a basis to determine the necessary Marketing Skills for your career path. Are there any marketing skills that you would like to add in the future? Let CleverAds know what you think!

If you need an optimal solution for Marketing, don’t hesitate to contact CleverAds via the website: cleverads.com.ph