{"id":6323,"date":"2023-03-28T10:29:36","date_gmt":"2023-03-28T03:29:36","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=6323"},"modified":"2023-03-28T10:29:36","modified_gmt":"2023-03-28T03:29:36","slug":"marketing-metrics","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/marketing-metrics\/","title":{"rendered":"All about marketing metrics businesses need to know"},"content":{"rendered":"<p><em>What are marketing metrics? What are its roles for businesses? Let&#8217;s find out with CleverAds in the article below.<\/em><\/p>\n<h2><span data-preserver-spaces=\"true\">1. What are marketing metrics?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Marketing metrics are what marketers use to track, record, and measure progress over time. These indicators are varied and can vary from platform to platform. Marketers must focus on business goals and choose metrics to measure campaign success or failure. While there are many metrics that marketers can track, we need to focus instead on what matters to each campaign.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some marketing metrics to measure at different stages of the <a href=\"https:\/\/cleverads.com.ph\/blog\/marketing-funnel\/\" target=\"_blank\" rel=\"noopener\">marketing funnel<\/a> include:<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Marketing metrics: Awareness<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Brand mentions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Website traffic (Website traffic)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bounce rates (Bounce rates)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Quality of inbound links<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Subscribers (Followers)<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Marketing metrics: Consideration\/ <\/span><span data-preserver-spaces=\"true\">Decision<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Click-through rates<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Lead conversions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Lead-to-customer conversions<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cost per acquisition<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cost per lead<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Marketing metrics: Post-purchase<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Return On Investment<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Customer Lifetime Value (Customer Lifetime Value)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Customer churn (Rate of customers leaving)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Revenue growth<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Net promoter score (Customer satisfaction)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6324\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-4.jpg\" alt=\"marketing metrics\" width=\"1000\" height=\"500\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-4.jpg 1000w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-4-300x150.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-4-768x384.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">2. Why are marketing metrics important?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">According to a Google study done with MIT, 89% of marketers use strategic metrics, like total revenue, market share, or customer lifetime value (CLV), to measure the effectiveness of their campaigns. Some of the benefits of using marketing metrics include the following:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Have data to support sound decision making<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Know which channel offers the highest Return On Investment (ROI)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Marketing spend report and overall budget allocation<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increased results across the campaign<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Can focus on critical metrics and know how to maximize lead conversion<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6325\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-2.png\" alt=\"marketing metrics\" width=\"304\" height=\"166\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-2.png 304w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-2-300x164.png 300w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">3. TOP 5 most important marketing metrics for businesses<\/span><\/strong><\/h2>\n<h3><span data-preserver-spaces=\"true\">3.1. Marketing Qualified Leads<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/cleverads.com.ph\/blog\/marketing-qualified-lead\/\" target=\"_blank\" rel=\"noopener\">Marketing Qualified Leads<\/a> (MQL) are often the leading metric in measuring lead activity that your marketing activities directly impact.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Actual MQL figures will vary from business to business as the marketing to sales channels vary between these organizations. It&#8217;s important to remember that businesses define their MQL metrics.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">3.2. Customer Lifetime Value<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/cleverads.com.ph\/blog\/customer-centric-2\/\" target=\"_blank\" rel=\"noopener\">Customer<\/a> Lifetime Value is the value a customer will bring to your business in terms of revenue over their lifetime.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some customers may make a one-time purchase for 200,000 VND, while others will spend tens of millions of VND over the years if they love what you offer. So by adding up all the revenue you&#8217;ve earned and dividing it by the number of customers you&#8217;ve had, you&#8217;ll get your CLV.<\/span><\/p>\n<p><strong>Tips for applying CLV<\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><em>Show CLV to Investors:<\/em> You can divide your CLV by your cost of customer ownership (CAC) to determine precisely how much profit you get from each client you have. This is an excellent metric to share with investors.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><em>Determining customer loyalty based on CLV:<\/em> Loyal customers not only bring long-term value to the company but also reduce costs to attract new customers<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6326\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-1.jpg\" alt=\"marketing metrics\" width=\"800\" height=\"533\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-1.jpg 800w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-1-300x200.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/marketing-metrics-1-768x512.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">3.3. Return On Investment<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Return on investment (ROI) is one of the most fundamental metrics that all businesses in all industries need to track.<\/span><\/p>\n<p style=\"text-align: center;\"><strong>ROI = CLV \u2013 Customer Acquisition Cost<\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">The goal of marketing is to influence customers. Therefore, measuring how much you pay versus the value you create is critical to measuring the effectiveness of all marketing activities.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It allows business owners to determine which marketing tactics are most profitable and which need to be made changes. This will enable them to reallocate resources, creating marketing strategies more successful with higher ROI.<\/span><\/p>\n<p><strong>Tips for using ROI effectively<\/strong><\/p>\n<p><span data-preserver-spaces=\"true\"><em>Don&#8217;t immediately dismiss a marketing strategy:<\/em> If an ROI assessment shows some of your marketing strategies are underperforming, don&#8217;t dismiss them. First, look at your strategy for yourself and see if you can tweak them to make them more successful.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Make sure to do a marketing strategy when it&#8217;s successful.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">3.4. Impression frequency<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Impression in marketing refers to how often a business&#8217;s content is displayed.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This metric applies to many strategies, such as:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Search Engine Optimization (SEO): Impression on SEO when a target audience sees your results on the search engine results page.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/cleverads.com.ph\/blog\/the-ideal-time-to-post-on-social-media\/\" target=\"_blank\" rel=\"noopener\">Social media marketing<\/a>: Impression on social networks is when the target audience sees a paid post or advertisement on these platforms.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Blogging and <a href=\"https:\/\/cleverads.com.ph\/blog\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\">content<\/a> creation: Impression is when a target audience sees your brand&#8217;s content.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Impressions are very important. With impressions, engagement and conversions can happen. This is why marketers need to focus from the start on promoting and distributing their content.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">3.5. Conversion Rate\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Conversion rate measures the percentage of people visiting a landing page who will become customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is closely related to bounce rate: landing pages with high bounce rates often have low conversion rates, although only sometimes.<\/span><\/p>\n<p><strong>How to apply the conversion rate<\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"><em>Landing page tweaks<\/em>: As with bounce rates, sometimes low conversion rates can be remedied with some tweaks to the landing page. It can be as simple as changing the color of the call to action or adding a featured image or headline.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><em>Establish a customer relationship<\/em>: Consider offering freebies to entice visitors to sign up. Of course, they have yet to be ready to decide, but they are interested enough in your product to receive something of the value you offer, thereby building a relationship with your business.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">Conclusion on Marketing metrics<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Marketing metrics are the basis for marketing strategies and activities. They ensure you are on track with your plan and budget without wasting any effort or budget investment for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span data-preserver-spaces=\"true\">If your business requires Digital Marketing solutions, contact us at <a href=\"https:\/\/www.cleverads.com.ph\/\" target=\"_blank\" rel=\"noopener\">cleverads.com.ph<\/a> for the fastest support.<\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>What are marketing metrics? What are its roles for businesses? Let&#8217;s find out with CleverAds<\/p>\n","protected":false},"author":4,"featured_media":6327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=6323"}],"version-history":[{"count":1,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6323\/revisions"}],"predecessor-version":[{"id":6328,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6323\/revisions\/6328"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media\/6327"}],"wp:attachment":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=6323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=6323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=6323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}