{"id":6146,"date":"2023-03-27T15:01:45","date_gmt":"2023-03-27T08:01:45","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=6146"},"modified":"2023-03-27T16:00:29","modified_gmt":"2023-03-27T09:00:29","slug":"hotel-marketing-2","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/hotel-marketing-2\/","title":{"rendered":"Hotel Marketing: Should you apply Digital Marketing? (P2)"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">In the previous article, CleverAds shared the basic knowledge of hotel marketing. Should digital marketing be applied to hotel marketing? So in today&#8217;s article, let&#8217;s dive deeper into the actual hotel marketing strategy content for beginners and update the most effective communication channels with a hotel marketing strategy!<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">4. The most effective communication channels in line with the hotel marketing strategy<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Hotel marketing can help businesses expand their target audience in many different ways. Today&#8217;s communication channels in the hotel industry have developed much more diverse than traditional methods such as calling or sending an email.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Some of the channels include:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Hotel website<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Call or send an SMS<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Email\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Social media (free posts)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Run ads (<a href=\"https:\/\/cleverads.com.ph\/blog\/google-shopping-ads-tips-to-increase-revenue-for-businesses\/\" target=\"_blank\" rel=\"noopener\">Google<\/a>, <a href=\"https:\/\/cleverads.com.ph\/blog\/facebook-start-creating-a-plan-to-run-facebook-ads-now\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/cleverads.com.ph\/blog\/perfect-frame-size-for-your-instagram-posts\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Google (SEO)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Online booking site<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Apps that send text messages<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Today, the presence of travellers spans many different channels, so it is essential that the content of your hotel marketing strategy be covered on the channel used by as many potential customers as possible. To illustrate this, let&#8217;s look closely at the Instagram platform.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">According to <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Instagram has about 1 billion active users per month<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Of which 83% of users access new products and services through this platform<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Often, maximizing marketing results means investing in multiple platforms. Accurately identifying target customers will help businesses narrow the scope to only two to three platforms, thereby allowing the marketing strategy more suitable for the company&#8217;s tight budget.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Besides, Marketing channels often coincide with customer care channels in some businesses. So how to deal with this problem?<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6148\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/Hotel-Marketing-222.jpg\" alt=\"Hotel Marketing\" width=\"800\" height=\"333\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/Hotel-Marketing-222.jpg 800w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/Hotel-Marketing-222-300x125.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/Hotel-Marketing-222-768x320.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">5. Marketing channels and customer care channels<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">As mentioned earlier, today&#8217;s consumers seek convenience and expect to be able to do everything on the channels of their choice. Moreover, users not only search for hotels on digital platforms such as Instagram, WhatsApp, Facebook, or Google but even contact the company directly through direct messages.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So the question is: how does one respond to so many channels?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is considered a multichannel challenge for all businesses, so an omnichannel solution appeared and solved this problem.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The omnichannel solution consolidates hotel customer service across multiple channels into a single point, simplifying the hotel process and the customer journey. Hotel staff can easily manage all these conversations on a particular integrated channel. Moreover, with this solution, users won&#8217;t need to repeat their questions whenever they change the connection method, platform, or service provider.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, keep in mind that for each customer profile, there will be a different type of preferred channel. For a more concrete example, email communication continues to be the preferred way of contact for the Baby Boomers generation (those born between 1946 and 1964). ) and Millennials (early 1980s to mid 1990s \u2013 early 2000s)<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">6. How to plan an effective hotel Marketing strategy?<\/span><\/strong><\/h2>\n<h3><span data-preserver-spaces=\"true\">#Step 1:<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Businesses must understand their target customers to start planning a hotel marketing strategy. Identifying the right target customers will make it easier for companies to spread their products and services to the target audience.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">#Step 2:<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">With the information gathered, businesses can thoroughly plan the language design and format the best ways to stay in touch with customers \u2014 through social media, email, phone, etc.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Creating the right <a href=\"https:\/\/cleverads.com.ph\/blog\/what-is-content-marketing\/\" target=\"_blank\" rel=\"noopener\">content<\/a> is an essential task in any <a href=\"https:\/\/cleverads.com.ph\/blog\/marketing-strategy-typical-strategies-for-beginners\/\" target=\"_blank\" rel=\"noopener\">marketing strategies<\/a>. For example, emphasizing the contents of the hotel&#8217;s hygiene procedures and policies will help customers feel more secure when deciding to choose your hotel. Or more clarifications about the amenities provided in the package and the facilities inside the hotel can help enhance the customer&#8217;s impression of your accommodation.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">#Step 3:<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Merging your goals with your sales team is also one of the key steps toward a successful strategy.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Unifying marketing and sales domains ensures the sales team understands the strategy and can communicate with potential customers anytime.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6153\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/hotel-marketing-444-1.png\" alt=\"hotel marketing\" width=\"1280\" height=\"720\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/hotel-marketing-444-1.png 1280w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/hotel-marketing-444-1-300x169.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/hotel-marketing-444-1-1024x576.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/hotel-marketing-444-1-768x432.png 768w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/hotel-marketing-444-1-800x450.png 800w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">7. How to define goals for your hotel marketing strategy<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">The outcome of the strategy often depends on the goals the manager has set in the first place. For example, brand awareness is one of the most common marketing goals. In addition, another plan to pay attention to is to improve customer loyalty.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">One consequence that often occurs when investing in hotel marketing is that the number of bookings increases rapidly, sometimes beyond the control of the business. Also, keeping a close relationship with travellers will make them feel more comfortable talking to you face-to-face than using OTAs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The number of bookings is likely to increase even more when businesses offer certain real-time assistance \u2013 provided by humans or robots \u2013 in finding information about guests at their hotels.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In addition, a guest who has been watched and cared for a long time after booking at the hotel will feel highly valued and special. Building relationships and trust is vital to helping businesses maximize their marketing efforts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In summary, a hotel marketing strategy results can be expressed through the following factors:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Customer retention\/customer loyalty<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Brand awareness<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rate of customers returning to use the service<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">More direct booking <a href=\"https:\/\/cleverads.com.ph\/blog\/what-is-the-target-customer\/\" target=\"_blank\" rel=\"noopener\">customers<\/a><\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Source:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"http:\/\/asksuite.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">asksuite.com<\/span><\/a><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">CONCLUSION<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">To fully understand the contents of the hotel marketing strategy, marketers need to understand the basic concepts to apply the tools to the business&#8217;s marketing strategy flexibly.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With each target and customer portrait, businesses must have specific hotel marketing strategies and keep an eye on the latest market trends to meet customers&#8217; changing needs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">CleverAds is an Agency under Clever Group with nearly 15 years of experience in the advertising industry. We are confident in bringing the best service experiences to customers with the most effective marketing strategies and coverage high and spreading awareness to all customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span data-preserver-spaces=\"true\">If you need an optimal solution for Marketing, don&#8217;t hesitate to contact us \u2013 CleverAds via our website: <\/span><span data-preserver-spaces=\"true\"><a href=\"https:\/\/cleverads.com.ph.\" target=\"_blank\" rel=\"noopener\">https:\/\/cleverads.com.ph.<\/a><\/span><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the previous article, CleverAds shared the basic knowledge of hotel marketing. Should digital marketing<\/p>\n","protected":false},"author":4,"featured_media":6152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-6146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=6146"}],"version-history":[{"count":3,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6146\/revisions"}],"predecessor-version":[{"id":6157,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/6146\/revisions\/6157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media\/6152"}],"wp:attachment":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=6146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=6146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=6146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}