{"id":5838,"date":"2023-03-18T11:27:23","date_gmt":"2023-03-18T04:27:23","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5838"},"modified":"2023-03-18T11:27:23","modified_gmt":"2023-03-18T04:27:23","slug":"promotion","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/promotion\/","title":{"rendered":"What is Promotion? All you need to know about promotion"},"content":{"rendered":"<p><em>Surely the 4P marketing strategy in Marketing is no stranger to being mentioned; the last P stands for promotion which is always an essential part of helping products be widely promoted to consumers. What promotion is, as well as the role, form, or factors that make it so influential in the eyes of customers, let&#8217;s find out with Cleverads in the reading below.<\/em><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">1. What is Promotion?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Promotional marketing refers to sharing knowledge about a brand, product, or service through multiple marketing channels to increase brand awareness. Promotional marketing is one of the 4Ps of marketing, also known as the marketing mix, which includes product, price, place, and promotion.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">2. The Role of Promotion in Marketing<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Marketing promotion strategies play four different roles that look like a funnel leading to a purchase:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Build awareness<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Start making your target audience aware of your brand. To build it, you must first identify the profiles of the people you want to reach.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Make people care<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">When you bring your product\/service to market, create interest and intrigue people while differentiating your brand from the competition.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Create demand for products\/services.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">In this step of the funnel, people will begin to emotionally connect with your product\/service by seeing something that could benefit them.<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Get them to act<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Create a way for your target audience to interact with your product\/service. For example, place a call-to-action button on your website, email, ad, or social media profile, or entice them with an irresistible offer. Get inspired by these effective sales pitch examples.<\/span><\/p>\n<figure id=\"attachment_5839\" aria-describedby=\"caption-attachment-5839\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5839\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion-1.jpg\" alt=\"promotion\" width=\"800\" height=\"402\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion-1.jpg 800w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion-1-300x151.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion-1-768x386.jpg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-5839\" class=\"wp-caption-text\">tim viec lam, tim viec lam them, tim viec nhanh va hieu qua<\/figcaption><\/figure>\n<h2><strong><span data-preserver-spaces=\"true\">3. Difference between Promotion and Marketing<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Marketing and promotion are similar in that both are concerned with increasing consumer brand awareness. But there are some essential differences to note, as explored in the table below.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Marcom<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Focus: Focus on advertising and target audience to sell products or services. Focus on exchanging important messages and acting as a storyteller.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Benefits: Help promote business, reach new customers, and retain old customers. Help with branding and support the sales team.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Challenges Mainly faced with challenges like understanding customer behavior, generating growth, lack of marketing knowledge, etc. In addition, there are challenges like language barrier, lack of variety of communication tools forward, less control over the message, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Purpose: To understand customer behavior and increase the number to measure total clicks or zeros of a purchase. Play with words, write compelling copy, and understand customer attitudes.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Time: Used from the start of product development; Used when there is progress in development.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">4. Elements of successful promotion use<\/span><\/strong><\/h2>\n<h3><span data-preserver-spaces=\"true\">4.1. Personal selling<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Involves personal contact between company representatives and those making purchasing decisions. Sales take place in person or by phone and are online via video conferencing or text chat.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, a company&#8217;s consumer, manager, or buyer<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">4.2. Direct Marketing<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Regarding sending direct Mail to customers, Direct Mail can be cheaper than traditional advertising; you can tailor your message, add more information and target your market better. Typically, direct mail advertising should be; personal, creative, informal, and selectively directed (not sent to everyone in the database).<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">4.3. Advertising<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Promotions that are not personal, mostly paid, often use mass media to convey their message. Variations of the ad include; Advertising on TV, in Newspapers, in magazines, on the Internet, and Outdoor.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, billboards, posters, buses, etc.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">4.4. Public Relations<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">This type of advertising uses third-party sources, especially news media, to make favorable mentions of a marketer&#8217;s company or product without paying the publisher directly for information.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">4.5. Sponsorship<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Support an event, activity, or organization by providing money or other resources of value to the sponsored event. This is usually in exchange for advertising space at the event or as part of promotional activity.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Examples: TV\/Radio, Sports, Arts, Events, Charity\/Career.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">4.6. Sales promotion<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">It involves the use of special short-term techniques, often in the form of incentives, to encourage a customer to respond or take some action.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Examples: Sales\/discount flyers, Coupons, Samples\/gifts, special events, and point of sale<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5840\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion.jpg\" alt=\"promotion\" width=\"2048\" height=\"1365\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion.jpg 2048w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion-300x200.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion-1024x683.jpg 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion-768x512.jpg 768w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/promotion-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">4.7. Digital Communication<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Any advertising made for web, mobile, or digital devices, including; Online advertising, mobile media, social media, consumer-generated content, and viral strategies.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, tablets, game systems, etc.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">5. When should promotion be used?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Promotions&#8217; effectiveness depends on the time of launching the advertising campaign, such as essential holidays, weekends, weekdays, etc., customers, through different times or products, businesses will quickly develop appropriate promotion programs.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For example, on holidays, Christmas, Valentine, etc., consumers often shop more, which is the right time to launch promotion strategies to attract them to pay more attention to their products.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">On the other hand, businesses also need to pay more attention to whether customers respond to their Promotion program. For example, if your target customers are office workers, weekday promotions will be less attractive. You should target customers whose shopping time in the middle of the week will be more effective.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">Conclusion<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">The most detailed information about the definition of promotion and illustrative examples have been clarified in the above article. Customers always want access to new, exciting, and engaging content. Businesses need to focus on changing the appropriate promotion strategy to avoid becoming more challenging to reach customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span data-preserver-spaces=\"true\">If your business requires Digital Marketing solutions, contact us at <a href=\"cleverads.com.ph.\" target=\"_blank\" rel=\"noopener\">cleverads.com.ph.<\/a> for the fastest support.<\/span><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Surely the 4P marketing strategy in Marketing is no stranger to being mentioned; the last<\/p>\n","protected":false},"author":4,"featured_media":5841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=5838"}],"version-history":[{"count":1,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5838\/revisions"}],"predecessor-version":[{"id":5842,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5838\/revisions\/5842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media\/5841"}],"wp:attachment":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=5838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=5838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=5838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}