{"id":5779,"date":"2023-03-17T12:40:33","date_gmt":"2023-03-17T05:40:33","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5779"},"modified":"2023-03-17T17:07:14","modified_gmt":"2023-03-17T10:07:14","slug":"what-is-the-net-promoter-score-how-to-calculate-net-promoter-score","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/what-is-the-net-promoter-score-how-to-calculate-net-promoter-score\/","title":{"rendered":"What is the net promoter score? How to calculate Net promoter score"},"content":{"rendered":"

Currently, customer satisfaction when experiencing services or products is the top priority of every business. Because this is the most important thing that determines the existence and development of that business, understanding the concept of Net promoter score will help businesses better understand their customers, from which they can plan to improve and attract potential customers.<\/span><\/i><\/p>\n

1. What is the net promoter score?<\/b><\/h2>\n

\u00a0Net Promoter Score, also abbreviated as NPS\u00ae, is a proven method for measuring customer loyalty through direct feedback. For example, businesses can submit this question\u2014 \u201cOn a scale of 0 to 10, how likely are you to recommend [our product or company]? \u2014at different stages of your journey.<\/span><\/p>\n

You may be interested:\u00a0What is social listening? Four reasons why businesses should apply social listening<\/a><\/span><\/p>\n

2. Where does the Net promoter score come from?<\/b><\/h2>\n

Fred Reichheld, a partner at Bain & Company, developed the Net Promoter Score (also known as the NPS score) in 2003. His goal is to provide businesses with a quick survey to determine how well they generate customer satisfaction and loyalty.<\/span><\/p>\n

3. How to calculate the Net promoter score<\/b><\/h2>\n

\"Net<\/p>\n

The Net Promoter Score can range from -100 (all non-supporters) to 100 (all promoters and supporters). The closer to 100, the better.<\/span><\/p>\n

Formula to calculate NPS = %Promoters \u2013 %Detractor<\/span><\/p><\/blockquote>\n

Businesses will base their subjective views on customer satisfaction metrics, and these scores can be explained:<\/span><\/p>\n