{"id":5705,"date":"2023-03-13T15:40:39","date_gmt":"2023-03-13T08:40:39","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5705"},"modified":"2023-03-13T15:40:39","modified_gmt":"2023-03-13T08:40:39","slug":"stp","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/stp\/","title":{"rendered":"STP: 3 must-know steps to build a successful STP strategy"},"content":{"rendered":"<p><em>STP marketing is an effective tool to help businesses focus on the most potential market segment. But how to divide and determine the right way quickly &#8211; compactly &#8211; effectively?<\/em><\/p>\n<p><em>Let&#8217;s take a look at some tips with CleverAds!<\/em><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">1. What is the STP Strategy?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">STP stands for the first 3 letters of 3 words: Segmentation, Targeting and Positioning.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">STP strategy helps businesses analyze large markets into small parts, select the right market with business resources and build a clear brand image.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Instead of spreading resources, STP helps businesses choose the right potential market and make good profits.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5706\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/STP.jpg\" alt=\"stp\" width=\"688\" height=\"471\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/STP.jpg 688w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/STP-300x205.jpg 300w\" sizes=\"auto, (max-width: 688px) 100vw, 688px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">2. Steps to create an effective STP marketing plan<\/span><\/strong><\/h2>\n<h3><strong><span data-preserver-spaces=\"true\">2.1. Market Segmentation<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Market segmentation is a business activity that divides customers in a large market into groups with similar behaviours, needs, and characteristics.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Each business will have a different division, but the usual criteria are demographics, behaviour, psychology, and geography.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To fractionate the market, it is necessary to research to understand the market size, potential and trends.<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">2.2. Selecting target markets in STP marketing strategy<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The main objective for selecting a target market is to determine a better competitive advantage for the business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With a clear understanding of the target market, businesses can devote time and resources to thoroughly research and develop products tailored to this market&#8217;s unique requirements.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">For the selection to be highly effective, the target market needs to meet the following four criteria:<\/span><\/strong><\/p>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Feasible:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0The enterprise has enough resources to serve the market<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Accessibility:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0The business can reach customers<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Sustainability:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0The market size must be large enough and profitable for stable profitability.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Measurable:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0to identify the most accurate market segment.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">2.3. Brand positioning (Targeting)<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Brand positioning is the process of developing products and brands so that they have a unique advantage in the market. As a result, customers easily remember brands and products that stand out more than competitors.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To be positioned, businesses need to have a vivid understanding of their strengths and those of their competitors, along with the needs of their target customers.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Requirements of a brand positioning strategy include:<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">The selected attribute stands out and sets itself apart from the competition.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Match the target customer<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Simple, easy-to-understand specific images\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">3. The role of STP marketing in business<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">It is strenuous to penetrate the market if the product does not have many highlights and a mass customer base.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, with a clear STP strategy, businesses can optimize resources and increase profits by serving the right target customers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The essential thing about STP is that instead of expanding the market and spreading out to many different customer files, this strategy helps businesses focus on a smaller but much better quality customer file.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This strategy is functional for businesses that are doing business in an already saturated market and need to find a niche.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5707\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/STP-1.jpg\" alt=\"stp\" width=\"1200\" height=\"628\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/STP-1.jpg 1200w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/STP-1-300x157.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/STP-1-1024x536.jpg 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/STP-1-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">4. A practical example of a successful application of STP marketing strategy<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Considered one of the world&#8217;s largest fast fashion empires, Zara is a testament to the successful application of STP.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Customers are always the focus of each Zara design. Their STP marketing strategy is analyzed below:<\/span><\/p>\n<h3><strong><span data-preserver-spaces=\"true\">4.1. Market segmentation in STP marketing strategy<\/span><\/strong><\/h3>\n<ul>\n<li><strong><span data-preserver-spaces=\"true\">Demographic segmentation:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Male and female aged 15 -45, with moderate income.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Psychology:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Love and follow the latest fashion trends.<\/span><\/li>\n<li><strong><span data-preserver-spaces=\"true\">Geography:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0Living in densely populated urban areas<\/span><\/li>\n<\/ul>\n<h3><strong><span data-preserver-spaces=\"true\">4.2. Selecting the target market<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Male, female, age 15 &#8211; 45 years old<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Highly interested in fashion, especially the latest fashion trends, educated and usually in the middle-income group<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">4.3. Market positioning<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Zara is famous for being the brand that captures fashion trends most quickly. The stores have new items constantly and always stay in style.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It is always positioned as an extremely trendy fashion brand with highly affordable prices, targeting middle-income customers passionate about fashion.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Thanks to clearly defining segments and customers from the beginning, Zara has become a fashion empire with prominent brand recognition in customers&#8217; hearts. Want to be the trendiest without spending much money? It&#8217;s all at Zara.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Conclude<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">STP marketing strategy is critical to helping businesses position themselves in the market.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Hopefully, the sharing of CleverAds will help you have a clearer perspective.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\">If your business requires Digital Marketing solutions, contact us at\u00a0<a href=\"https:\/\/cleverads.com.ph\/blog\/tourism-and-hotel-marketing\/cleverads.com.ph.\" target=\"_blank\" rel=\"noopener\">cleverads.com.ph.<\/a>\u00a0for the fastest support.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>STP marketing is an effective tool to help businesses focus on the most potential market<\/p>\n","protected":false},"author":4,"featured_media":5709,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5705","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=5705"}],"version-history":[{"count":1,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5705\/revisions"}],"predecessor-version":[{"id":5711,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5705\/revisions\/5711"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media\/5709"}],"wp:attachment":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=5705"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=5705"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=5705"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}