{"id":5569,"date":"2023-03-09T15:23:06","date_gmt":"2023-03-09T08:23:06","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5569"},"modified":"2023-03-09T15:26:52","modified_gmt":"2023-03-09T08:26:52","slug":"perfect-frame-size-for-your-instagram-posts","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/perfect-frame-size-for-your-instagram-posts\/","title":{"rendered":"How to find the perfect frame size for your Instagram posts"},"content":{"rendered":"<p><span data-preserver-spaces=\"true\">In today&#8217;s modern world, there are many ways that buyers can update their best photos or videos on Instagram, from portrait, landscape and square photo options to Instagram stories, Reels, IGTV videos and even videos on your feed. From there, there are many ways for users to attract new followers and spread their eye-catching content. While these new options are better and more functional, finding the ideal <a href=\"https:\/\/cleverads.com.ph\/blog\/instructions-for-businesses-to-use-instagram-properly\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> frame size for posts can be strenuous. So let us learn with CleverAds on how to find the perfect frame size for your Instagram posts in 2023 in the following article.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">1. What is the ideal Instagram aspect ratio for users?\u00a0<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Instagram photo and video sizes are formatted in different sizes depending on the orientation of the image and the engine in which the photo was posted. Here&#8217;s a quick list of the most popular photo and video sizes on Instagram:<\/span><\/p>\n<h3><em><strong>1.1. Image post on Instagram<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">When Instagram launched in 2012, users could only upload images in a 1:1 aspect ratio. If users want to share beautiful portrait and landscape photos, they must crop their photo into a square or use other apps to create alternatives.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is quite time-consuming and laborious for the users of this social network.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, after that, Instagram succeeded in listening to user feedback and launched a new feature: the ability to take photos horizontally and vertically in 2015.\u00a0<\/span><\/p>\n<h3><em><strong>1.2. Square Instagram frame size<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">The ideal size for a square photo frame is 1080px x 1080px, and the aspect ratio of a traditional photo post is 1:1 square.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This is the easiest image size because any photo editing application (or even Instagram) has a built-in auto-crop function. Not to mention, users can also take square photos directly with the iOS camera!<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">For best framing results, your photo should be between 320px x 320px and 1080px x 1080px.<\/span><\/p>\n<h3><em><strong>1.3. Instagram portrait photo frame size<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">Ideal photo frame size: 1080px x 1350px<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So how to get a full photo on Instagram without cropping? The answer is that users can own full photos without following Instagram&#8217;s 1:1 rule with portraits and landscapes!\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, what size Instagram portrait photo frame is appropriate?<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The ideal Instagram portrait aspect ratio is 4:5, and the perfect photo size is 1080px x 1350px.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">If the user wants to post a portrait photo with a larger aspect ratio, such as 4:6 or 9:16 (the size of a Snapchat photo), the user must crop part of the image to fit the frame. Instagram fixed photo.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5570\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-2.jpg\" alt=\"instagram\" width=\"768\" height=\"512\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-2.jpg 768w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3><em><strong>1.4. Horizontal photo frame size on Instagram<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">The ideal image size for landscape frames is 1080px x 1350px<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Owning a beautiful image with a suitable horizontal frame on Instagram is very difficult. The reason is that the perfect horizontal image aspect ratio on Instagram is 1.91:1. With this size, photos with horizontal frames will not have borders if you want to display beautifully on Instagram.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, users can instead upload landscape photos with an aspect ratio of 16:9, and the application will automatically add a border around the image.<\/span><\/p>\n<h3><em><strong>1.5 How to post perfect landscape images on Instagram?<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">Instagram has introduced features that make uploading landscape images to users&#8217; feeds easier than ever. They can follow the following ways to have perfectly framed landscape images:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Open Instagram<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click the Add Post button (the square with the plus sign)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Select the photo or video you want to upload<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Tap the full-size button at the bottom left of the screen. This will automatically scale the image to landscape (or portrait if the orientation is portrait).<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Users can further adjust the image zoom by pinching to zoom in and out<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Click Next to continue uploading images<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">If users regularly upload landscape images to their feed, it&#8217;s best to stick to the same aspect ratio for each image. Otherwise, your followers may need to focus more on your photos as they scroll down from the frame.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">To get the best horizontal image size, ensure the image height is at least 1080px. This will keep the photo quality high on mobile and desktop!<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">2. Tips to keep in mind when building Instagram frame sizes<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Instagram has three aspect ratios available for all users&#8217; photos and videos. Previously, a 1:1 (square) aspect ratio was the only option, but Instagram now allows users to take portraits and landscapes!<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The aspect ratio for portraits is 4:5<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The aspect ratio for landscape photos is 1.91:1<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">For a more concise and detailed summary, the best sizes for Instagram frames are:<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">1080px x 1080px (square)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">1080px x 1350px (vertical)\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">1080px x 608px (horizontal)<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5571\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-1.jpg\" alt=\"instagram\" width=\"1380\" height=\"552\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-1.jpg 1380w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-1-300x120.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-1-1024x410.jpg 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-1-768x307.jpg 768w\" sizes=\"auto, (max-width: 1380px) 100vw, 1380px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">3. Build a golden ratio Instagram frame<\/span><\/strong><\/h2>\n<h3><em><strong>3.1. Inspired by<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">Nowadays, there are many professionally designed templates posted on various free websites. Users can search them by background, task, mood, or colour to get inspiration when starting a new design.\u00a0<\/span><\/p>\n<h3><em><strong>3.2. Make it your images<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">There are many ways for users to personalize designs into a photo posted on Instagram. Changing copy layouts or fonts, highlighting images, or product photos are essential for users to personalize their photos.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">They can spend less or more time depending on each person&#8217;s creativity. Highly creative users can even apply their brand logos, colours and fonts to make products unique.<\/span><\/p>\n<h3><em><strong>3.3. Increased sophistication<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">Today, users can easily add sophistication and personality to their designs by adding animated stickers from GIPHY or adding stickers and stickers to attract the attention of their followers.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, users still need to focus on their message and style throughout.\u00a0<\/span><\/p>\n<h3><em>3.4. Save and share Instagram designs<\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">Once the design is complete, share it on your Instagram feed or in any digital form, like via email or share link. Users can also print their designs at home or with a professional printer to turn them into posters, flyers or cards.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5572\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram.jpg\" alt=\"instagram\" width=\"768\" height=\"512\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram.jpg 768w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/instagram-300x200.jpg 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">4. Compilation of the most suitable sizes for different Instagram frames<\/span><\/strong><\/h2>\n<h3><em><strong>4.1. Ideal Instagram video frame size<\/strong><\/em><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Squares and composite posts (carousel) \u2013 1080px x 1080px\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Vertical \u2013 1080px x 1350px\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Horizontal \u2013 1080px x 608px<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Video is one of the favourite mediums for some users to connect with their followers. However, they need to know the right size to upload content easily.\u00a0<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">So what is the ideal frame for an Instagram video post?<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">Like photo posts, users can use square, horizontal, or vertical videos on their feeds. The ideal size for each frame is:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Square and Carousel \u2013 1080px x 1080px<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Vertical \u2013 1080px x 1350px<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Horizontal \u2013 1080px x 608px<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">The aspect ratio of each option is the same as for photo posts, with a few caveats for landscape videos:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">1:1 ratio for square video and carousel video<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">4:5 aspect ratio for vertical video<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">16:9 aspect ratio for landscape video<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">One small note is that users should use a 16:9 aspect ratio for landscape videos because it will take a lot of time and effort to edit the footage to the 1.9:1 aspect ratio used in other posts.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">In addition, users also need to understand some requirements when uploading Instagram videos to message boards. Videos posted on Instagram need to comply with the following content:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">30 frames per second (fps)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">60 seconds duration<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">4 GB file size<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Suppose posted videos violate any of these requirements. In that case, users won&#8217;t be able to upload them to their feed, so these important numbers should be clearly and specifically kept in mind when planning content for your videos!\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Like Instagram photo posts, the video orientation (square, landscape, or portrait) determines the minimum and maximum resolutions for each.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">The minimum resolutions are:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The minimum resolution of Instagram videos with square frames and Carousel is 600 x 600<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The minimum resolution of vertical videos on Instagram is 600 x 750<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The minimum resolution of horizontal videos on Instagram is 600 x 315<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Since the video file will be compressed upon upload, users should use the maximum resolution allowed.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">The maximum resolution is:<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The maximum resolution of square-frame Instagram videos is 1080 x 1080<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The maximum resolution of Instagram videos with vertical frames is 1080 x 1350<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The maximum resolution of a horizontal Instagram video is 1080 x 608<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The maximum resolution of the Instagram Carousel video is 1080 x 1080<\/span><\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Pro Tip:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0By using the maximum resolution in the video, users can keep the sharpness of the frame.<\/span><\/p>\n<h3><em><strong>4.2. Instagram Story and Instagram Reels Frames<\/strong><\/em><\/h3>\n<p><strong><span data-preserver-spaces=\"true\">Ideal Instagram Story frame size: 1080px x 1920px<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\"><a href=\"https:\/\/cleverads.com.ph\/blog\/advertising-on-instagram\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a> stories are an excellent tool for connecting with your followers and spreading the word about everything from text posts, live streams, and photo and video uploads! Instagram Story content will be viewed in portrait mode, so users need to pay special attention to this point.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Users can upload photos and videos to Instagram Stories in any aspect ratio from 1:9:1 to 9:16.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, users can increase their ability to capture attention (and make posts easier to see and understand) if they fill the entire story screen without any borders in the way.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The photo size required to perfectly fill the entire Instagram Stories screen is a 9:16 aspect ratio and 1080px x 1920px size.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Instagram Reels uses the same dimensions as Instagram Stories \u2013 1080 x 1920 px and an aspect ratio of 9:16<\/span><\/strong><\/p>\n<p><span data-preserver-spaces=\"true\">However, there are some things users should know!<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Instagram Reels preview is shown in the feed under 4:5 vertical (cropped top to bottom and centred)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The caption of each Reels video will show up in an overlay at the bottom corner of the video<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Reels can be up to 30 seconds in length<\/span><\/li>\n<\/ul>\n<h3><em><strong>4.3. Frame size on IGTV<\/strong><\/em><\/h3>\n<p><span data-preserver-spaces=\"true\">Ideal display image size: 420px x 654px<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">IGTV, aka &#8220;Instagram-exclusive YouTube,&#8221; launched in 2018 with a portrait-only option.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Previously, users had to record video content in a 9:16 ratio. However, after a flurry of feedback from users who found it difficult to film long-form content at this rate, Instagram launched a feature that allows horizontal-frame videos to be uploaded on IGTV in May 2019.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">This has opened up a lot of new options for recording and posting content to IGTV.<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">Here are all the aspects of being aware of when you want to upload videos to IGTV!<\/span><\/strong><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Vertical IGTV videos have a minimum aspect ratio of 4:5 and a maximum of 9:16\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Horizontal IGTV video has a minimum aspect ratio of 5:4 and a maximum of 16:9<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">One-minute preview option for IGTV (selectable preview time in feed) cropped to 4:5 aspect ratio.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">One-minute preview cropped to 1:1 square.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Your IGTV cover photo (you can choose a still image from your video or upload a photo) must have an aspect ratio of 1:1:55 and a resolution of 420px by 654px<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">5. CONCLUSION<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">All the cool features on Instagram have opened up a new world of content and provide great ways to engage the target audience. Users need to follow the Instagram frame rules for each size to own engaging content but still fit the posting standards.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span data-preserver-spaces=\"true\">If you need an optimal solution for Marketing, don&#8217;t hesitate to contact us \u2013 CleverAds via our website: <a href=\"https:\/\/cleverads.com.ph.\" target=\"_blank\" rel=\"noopener\">https:\/\/cleverads.com.ph.<\/a><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>In today&#8217;s modern world, there are many ways that buyers can update their best photos<\/p>\n","protected":false},"author":4,"featured_media":5573,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[],"class_list":["post-5569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5569","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=5569"}],"version-history":[{"count":1,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5569\/revisions"}],"predecessor-version":[{"id":5574,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5569\/revisions\/5574"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media\/5573"}],"wp:attachment":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=5569"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=5569"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=5569"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}