{"id":5554,"date":"2023-03-09T11:24:12","date_gmt":"2023-03-09T04:24:12","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5554"},"modified":"2023-03-09T11:24:12","modified_gmt":"2023-03-09T04:24:12","slug":"what-is-cpe","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/what-is-cpe\/","title":{"rendered":"What is CPE? How to measure and improve CPE"},"content":{"rendered":"<p><em>What is CPE? What is the role of CPE in a marketing campaign? How to measure and improve CPE? What Digital Marketing metrics should we keep in mind? Let&#8217;s find the answer with CleverAds in the article below.<\/em><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">1. What is CPE?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Cost Per Engagement) is the cost advertisers pay when the target audience interacts with the ad. This is a type of indicator in Digital Marketing that shows the effectiveness of advertising.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Interaction is understood as any behaviour affecting an ad while running. Some exchanges can include: expressing feelings, clicking on photos, commenting, reading comments, expressing feelings about comments, sharing, pressing the pause button, clicking links, clicking view page, page report, etc.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">2. What is the role of the CPE?\u00a0<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">CPE shows the effectiveness of a Marketing campaign through engagement from viewers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">So it shows how many potential customers are interested in the product\/service of the business (except for a few cases of mistakenly clicking).\u00a0<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">CPE helps businesses identify and target their customer groups more accurately.\u00a0<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Thanks to this feature, CPE is very useful in helping you select ads and posts with high engagement, content that attracts viewers.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">From there, marketers can devise appropriate strategies to target the most effective <a href=\"https:\/\/cleverads.com.ph\/blog\/what-is-the-target-customer\/\" target=\"_blank\" rel=\"noopener\">target customers<\/a>.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">3. What is CPE calculation?<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The CPE index is calculated by:<\/span><\/p>\n<p style=\"text-align: center;\"><strong>CPE = Total cost \/ Total measured interactions<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5556\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1.jpg\" alt=\"CPE\" width=\"900\" height=\"500\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1.jpg 900w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1-300x167.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1-768x427.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">4. What is the standard CPE level?<\/span><\/h2>\n<p>CPE levels can vary depending on the following:<\/p>\n<ul>\n<li>Industry<\/li>\n<li>Communication<\/li>\n<li>Target audience<\/li>\n<li>Interaction type measurement<\/li>\n<\/ul>\n<p>There&#8217;s no one standard CPE, but to find the right CPE to target a campaign, marketers can:<\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">References from previous campaigns of the company, competitors<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Get advice from the <a href=\"https:\/\/cleverads.com.ph\/blog\/agency\/\" target=\"_blank\" rel=\"noopener\">agency<\/a><\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Based on campaign goals and budget<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Based on the general level of the industry, platform, target audience, interaction type, etc.<\/span><\/li>\n<\/ul>\n<h2><span data-preserver-spaces=\"true\">5. How to improve CPE<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">To improve this metric, advertisers can go in 2 directions:<\/span><\/p>\n<p><strong><span data-preserver-spaces=\"true\">One is to increase engagement. For high engagement, ads need to:<\/span><\/strong><\/p>\n<ul>\n<li>Hit the reader&#8217;s insight<\/li>\n<li>Attractive, exciting and trend-catching content<\/li>\n<li>Encourage interaction (likes, comments, shares, etc.)<\/li>\n<li>Effective CTAs<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Read more:\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/cleverads-vn.translate.goog\/blog\/cach-su-dung-cta-hieu-qua\/?_x_tr_sl=auto&amp;_x_tr_tl=en&amp;_x_tr_hl=en&amp;_x_tr_pto=wapp\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">What is a CTA? How to use CTA effectively?<\/span><\/a><\/p>\n<p><strong><span data-preserver-spaces=\"true\">The second is cost reduction. To reduce costs and still get engagement, you need the following:<\/span><\/strong><\/p>\n<ul>\n<li>A\/B testing to target the most suitable target audience<\/li>\n<\/ul>\n<p><strong><span data-preserver-spaces=\"true\">Note:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0At first glance, increasing the cheapest interactions seems reasonable. However, marketers need to identify and choose which interactions bring the most profit to the business.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5557\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1-1.jpg\" alt=\"CPE\" width=\"1200\" height=\"628\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1-1.jpg 1200w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1-1-300x157.jpg 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1-1-1024x536.jpg 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/CPE-1-1-768x402.jpg 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<h2><span data-preserver-spaces=\"true\">6. Other effective metrics in Digital Marketing<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">In addition to CPE, marketers can use the following metrics to measure effectiveness depending on the purpose of the campaign:<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Cost-per-acquisition (CPA)<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The amount of money a brand has to spend to acquire a new customer. It could be communication costs, cost per sale to a new customer, cost per quote or consultation.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Cost-per-click (CPC)<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The amount a brand spends per click from a referring site to a landing page, usually from a search engine (Google, Bing, etc.)<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Cost-per-targeted mille (CPTM)<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The amount the brand has to spend per thousand goals for an ad. See Targeting.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Cost per thousand ad impressions (Cost per thousand \u2013 CPM)<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The amount the brand has to spend for every 1000 ad impressions<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The amount the brand has to spend for every 1000 ad impressions<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">7. Improve CPE and other advertising metrics with CleverAds \u2013 An expert in advertising<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">CleverAds is the first Official Google Premium Partner, First Facebook Authorized Partner and a TikTok Partner in Vietnam.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With nearly 15 years of experience working for many large and small brands in Vietnam, such as Vietnam Airlines, Vin Group, etc., to mid-sized and small companies, CleverAds specializes in consulting and providing solutions to improve advertising results suitable for business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><span data-preserver-spaces=\"true\">If you need an optimal solution for Marketing, don&#8217;t hesitate to contact us \u2013 CleverAds via our website: <a href=\"https:\/\/cleverads.com.ph.\" target=\"_blank\" rel=\"noopener\">https:\/\/cleverads.com.ph.<\/a><\/span><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>What is CPE? What is the role of CPE in a marketing campaign? How to<\/p>\n","protected":false},"author":4,"featured_media":5558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[285],"class_list":["post-5554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-cpe"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=5554"}],"version-history":[{"count":1,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5554\/revisions"}],"predecessor-version":[{"id":5559,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5554\/revisions\/5559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media\/5558"}],"wp:attachment":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=5554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=5554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=5554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}