{"id":5499,"date":"2023-03-08T11:56:09","date_gmt":"2023-03-08T04:56:09","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5499"},"modified":"2023-03-08T11:56:09","modified_gmt":"2023-03-08T04:56:09","slug":"digital-marketing","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/digital-marketing\/","title":{"rendered":"An overview of applying Digital Marketing for every business"},"content":{"rendered":"<p><em>What is Digital Marketing? What are the right Digital Marketing strategies and tactics for your business? How to set a budget and measure the effectiveness of Digital Marketing activities? Find out with CleverAds in the article below.<\/em><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">1. What is Digital Marketing?<\/span><\/strong><\/h2>\n<p>According to Kotler and Armstrong (2009), Digital Marketing is a form of direct marketing that connects brands with consumers through interactive technologies such as email, websites, online platforms, and phones.<\/p>\n<p>According to the book Digital Marketing &#8211; Strategy, implementation and practice, Digital Marketing is applying digital technology and communication to achieve marketing goals.<\/p>\n<h3>Marketing objectives include<\/h3>\n<ul>\n<li>Profit target<\/li>\n<li>The target for market share<\/li>\n<li>Promotion goal<\/li>\n<li>Growth goals<\/li>\n<\/ul>\n<h2>2. Overview of Digital Marketing<\/h2>\n<h3>2.1. Media classification<\/h3>\n<p><span data-preserver-spaces=\"true\">Media is divided into three categories: <strong>Paid, Owned, <\/strong>and <strong>Earned Media.<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5500\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-4.png\" alt=\"digital marketing\" width=\"768\" height=\"527\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-4.png 768w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-4-300x206.png 300w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Paid media:<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Paid media for views, reach, and conversions through search, display advertising, or affiliate marketing.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Owned media:<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The brand owns the media. The medium includes the company&#8217;s website, blog, email, mobile application, and social networking sites such as Facebook, LinkedIn, etc.<\/span><\/p>\n<h3><span data-preserver-spaces=\"true\">Earned media:<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">The media presence comes from the brand&#8217;s public relations activities. This can come from influencers or customers, the public discussing the brand on social networks, blogs, communities, etc.<\/span><\/p>\n<h2><span data-preserver-spaces=\"true\">2.2. Digital media platforms<\/span><\/h2>\n<h3><span data-preserver-spaces=\"true\">Platforms on computers and laptops:<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Computer browser: Google Chrome, Coc Coc<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Computer applications: Microsoft Office<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Email: Gmail, Outlook<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Feed-based platform and application interface: Facebook feed, Twitter feed, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Videos: Youtube, TikTok<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Platforms on phones and tablets:<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Phone browser: Safari, Samsung browser<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Mobile apps: Evernote, Notion, etc.<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Platforms in hardware<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Games: PlayStation, Nintendo, Xbox<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Kiosk applications: ATMs, interactive signage in commercial centers, etc.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Wearable innovative gadget items: Apple smartwatches, Google smart glasses, etc.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">3. What are the benefits and challenges of Digital Marketing?<\/span><\/strong><\/h2>\n<h3><span data-preserver-spaces=\"true\">3.1. What are the benefits of Digital Marketing?<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Benefits Digital Marketing brings to businesses in terms of revenue, cost, brand, and customer relationship:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">Identify customer needs and wants.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Anticipating customer needs, thereby controlling and adjusting resources accordingly.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Satisfy customers through electronic channels.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Increase sales by distributing wider.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bring added value to customers, such as announcements, dialogues, and feedback.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Bring brands closer to customers through two-way conversations.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Save on communication, research, and distribution costs.<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">3.2. What is the challenge of Digital Marketing?<\/span><\/h3>\n<p><span data-preserver-spaces=\"true\">Some of the marketing challenges that need to be improved to achieve optimal results from Digital Marketing:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The responsibility of online marketing activities is not clear<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Not specifying marketing goals<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Not enough budget<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Waste of budget on testing activities that have not reached breakeven point<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Do not evaluate online opportunities, do not create differentiated values, and treat online channels as another normal marketing channel.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">There is no specific plan, only a trial-and-error approach<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Lack of coordination between online and offline channels<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">4. Digital Marketing Environment<\/span><\/strong><\/h2>\n<h3><span data-preserver-spaces=\"true\">4.1. Microenvironment and issues to be aware of<\/span><\/h3>\n<table class=\" aligncenter\" width=\"676\">\n<tbody>\n<tr>\n<td><strong>Microenvironment Problem<\/strong><\/td>\n<td><b>V\u1ea5n \u0111\u1ec1<\/b><\/td>\n<\/tr>\n<tr>\n<td><span data-preserver-spaces=\"true\">Internal compan<\/span>y<\/td>\n<td><span data-preserver-spaces=\"true\">Strategic Plan<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Communication and Promotional Engineering<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Resources and capabilities<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Service availability<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Relationships with suppliers and intermediaries<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Efficiency<\/span><\/td>\n<\/tr>\n<tr>\n<td>Customers<\/td>\n<td><span data-preserver-spaces=\"true\">Customers&#8217; Ability, level of access to digital platforms<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Searching behavior, using products, services, sources of influence, characteristics<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Service expectations, satisfaction, and support<\/span><\/td>\n<\/tr>\n<tr>\n<td>Suppliers and intermediaries<\/p>\n<p>&nbsp;<\/td>\n<td>Technology adoption abilityCombination<\/p>\n<p>Service availability<\/p>\n<p>Commercial relationships<\/td>\n<\/tr>\n<tr>\n<td>Competitors<\/td>\n<td>Strategic plan<\/p>\n<p>Communication and Promotional Engineering<\/p>\n<p>Resources and capabilities<\/p>\n<p>Service availability<\/p>\n<p>Relationships with suppliers and intermediaries<\/p>\n<p>Efficiency<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><span data-preserver-spaces=\"true\">4.2. Macro Environment (PEST)<\/span><\/h2>\n<ul>\n<li><strong>Political forces:<\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Governments and international organizations are essential in receiving and controlling the Internet.<\/span><\/p>\n<ul>\n<li><strong>Economic forces:<\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Economic conditions affect trading opportunities, customer payment behavior, and enterprises&#8217; business results, thereby affecting Digital Marketing&#8217;s planning.<\/span><\/p>\n<ul>\n<li><strong>Social forces:<\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Cultural diversity among digital communities affects how businesses use the Internet, and the services companies provide online.<\/span><\/p>\n<ul>\n<li><strong>Technological forces:<\/strong><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Technological changes affect marketing opportunities, create new products, and offer new ways to reach target markets.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">5. Customer Journey in Digital Marketing<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">The customer buying journey in Digital Marketing is divided into two main stages: Pre-purchase and Post-purchase.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5501\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-2.png\" alt=\"digital marketing\" width=\"768\" height=\"853\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-2.png 768w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-2-270x300.png 270w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">What&#8217;s unique about the digital customer journey is that it&#8217;s not linear and ends right after the customer purchases. Still, repeats can start at any point, even after the customer has purchased. And use the product.<\/span><\/p>\n<h2><strong><span data-preserver-spaces=\"true\">6. What are Digital Marketing Strategies?<\/span><\/strong><\/h2>\n<table class=\" aligncenter\" width=\"643\">\n<tbody>\n<tr>\n<td><strong>Types of Strategy<\/strong><\/td>\n<td><b>Examples<\/b><\/td>\n<\/tr>\n<tr>\n<td>New value proposition strategy (product and price)<\/td>\n<td>\u2022 Banking \u2013 introduce new products with different quotes<\/p>\n<p>\u2022 Publisher \u2013 introduce price comparison service<\/td>\n<\/tr>\n<tr>\n<td>Strategies to attract customers or inbound marketing<\/td>\n<td>\u2022 Content marketing<\/p>\n<p>\u2022 Search engine optimization (SEO)<\/p>\n<p>\u2022 Pay Per Click (PPC)<\/p>\n<p>\u2022 Affiliate marketing<\/td>\n<\/tr>\n<tr>\n<td>Customer acquisition strategy and customer experience<\/td>\n<td>\u2022 Secure online store\/checkout implementation<\/p>\n<p>\u2022 Introduce customer reviews and ratings<\/p>\n<p>\u2022 Provide suitable promotions<\/p>\n<p>\u2022 Interactive tools to help with product selection<\/p>\n<p>\u2022 Buyer&#8217;s Guide<\/td>\n<\/tr>\n<tr>\n<td>Customer development and growth strategies<\/td>\n<td>\u2022 Personalize existing customer service and recommendations<\/p>\n<p>\u2022 Email contact strategy focusing on the customer journey and level of brand awareness<\/p>\n<p>\u2022 Communities, social networks, blogs or to encourage advocacy and repeat purchases<\/td>\n<\/tr>\n<tr>\n<td>Social media, content marketing or business initiatives that benefit society<\/td>\n<td>\u2022 Social Listening<\/p>\n<p>\u2022 Content page development<\/p>\n<p>\u2022 Encourage evaluation<\/p>\n<p>\u2022 Reach out to influencers<\/p>\n<p>\u2022 Community<\/td>\n<\/tr>\n<tr>\n<td>Enhance marketing capabilities through improved site infrastructure<\/td>\n<td>\u00a0\u2022 CRM or personalization<\/p>\n<p>\u2022 Content management system<\/p>\n<p>\u2022 Performance improvements \u2013 improved information management, web analytics systems, including systems for multivariate testing and AB testing<\/p>\n<p>\u2022 Improved customer feedback tool<\/td>\n<\/tr>\n<tr>\n<td>Resource strategy and governance<\/td>\n<td>\u2022 Process change<\/p>\n<p>\u2022 Skills development<\/p>\n<p>\u2022 Team structure<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h2><strong><span data-preserver-spaces=\"true\">7. What are Digital Marketing Tools?<\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5502\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-1.png\" alt=\"digital marketing\" width=\"910\" height=\"694\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-1.png 910w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-1-300x229.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-1-768x586.png 768w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/p>\n<h3><span data-preserver-spaces=\"true\">Search Marketing<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Search engine optimization (SEO)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Paid Search<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pay Per Click (PPC)<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Online public relations<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">News<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Join the community<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Change media<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Trademark Protection<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Online partner\u00a0<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Affiliate Marketing (Affiliate Marketing)\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sponsor\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Co-branding\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Link-building\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Offline communication\u00a0<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Advertisement\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Personal sales\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sales promotion\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Public Relations\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sponsor\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Letters\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Exhibition\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Packaging\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Word of mouth (WOM)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Interactive advertising\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Advertise on specific websites\u00a0<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Ad network\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Contra-deals\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Sponsor\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Targeting behavior\u00a0<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Email\u00a0<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Brand email list\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Rent an email list\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Brand cooperation\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Ads in third-party emails<\/span><\/li>\n<\/ul>\n<h3><span data-preserver-spaces=\"true\">Social media marketing\u00a0<\/span><\/h3>\n<ul>\n<li><span data-preserver-spaces=\"true\">Audience participation\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Managing your social media presence\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"><a href=\"https:\/\/cleverads.com.ph\/blog\/online-marketing-2\/\" target=\"_blank\" rel=\"noopener\">Online<\/a> campaign\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Feedback from customers<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">8. Budget setting and digital media selection<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Budgeting methods are suggested by Kotler et al. (2001):<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The &#8220;affordability&#8221; method calculates the marketing budget by subtracting expected revenue from expenses.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The &#8220;percentage of sales&#8221; method: the marketing budget is calculated as a percentage of projected sales.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The &#8220;competitive parity&#8221; method: marketing budgets are set based on competitors.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The &#8220;goal and task&#8221; method: the marketing budget is calculated by calculating the costs of the tasks that must be done to achieve the marketing goal.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Digital marketing campaign plans require three important decisions about online advertising investment or online media mix. That is:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\">The level of investment in digital media.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Incorporate investments in digital communication channels or electronic communication tools.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">The story of investment in digital assets.<\/span><\/li>\n<\/ul>\n<h2><strong><span data-preserver-spaces=\"true\">9. Measure and evaluate the effectiveness of Digital Marketing<\/span><\/strong><\/h2>\n<ul>\n<li><span data-preserver-spaces=\"true\">Search traffic: including clicks, sessions, and users<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Quality: conversion rate, bounce rate<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Media cost: cost per click (CPC) and cost per thousand visits (CPM)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Cost of customer acquisition or cost per action (CPA): cost per visitor, lead, business deal<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Return on Investment (ROI)<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Brand value scales: brand awareness, ad recall rate, brand familiarity, brand preference, and purchase intention.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Lifetime value: a customer&#8217;s lifetime value compared to the cost of attracting and retaining them and other fees.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5503\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing.png\" alt=\"digital marketing\" width=\"713\" height=\"431\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing.png 713w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/03\/digital-marketing-300x181.png 300w\" sizes=\"auto, (max-width: 713px) 100vw, 713px\" \/><\/p>\n<p><span data-preserver-spaces=\"true\">In addition to understanding Digital Marketing in general, to successfully apply it to their businesses, marketers must research specifically the industry they are doing.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">CleverAds \u2013 the most trusted Digital Marketing destination<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">After reading the article, marketers must have understood what Digital Marketing is and briefly about how to apply Digital Marketing to businesses.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, from theory to practice is a long distance. Only some businesses have a marketing department with enough professional human resources to deploy the most complete and effective Digital Marketing campaign. In such cases, outsourcing a Digital Marketing agency is a wise choice for the business.<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">CleverAds pioneers new-generation advertising services and technologies in Vietnam &amp; Southeast Asia. We have been giving customers a Stop Digital experience with a diverse service system, comprehensive and comprehensive solutions on a digital platform. With five offices in 3 countries, CleverAds has successfully implemented advertising campaigns for more than 20,000 customers in many industries at home and abroad.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: center;\"><strong>If you need an optimal solution for Digital Marketing, don&#8217;t hesitate to contact us \u2013 CleverAds via our website: <a href=\"https:\/\/cleverads.com.ph.\" target=\"_blank\" rel=\"noopener\">https:\/\/cleverads.com.ph.<\/a><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>What is Digital Marketing? What are the right Digital Marketing strategies and tactics for your<\/p>\n","protected":false},"author":4,"featured_media":5504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[50],"class_list":["post-5499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-digital-marketing"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=5499"}],"version-history":[{"count":2,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5499\/revisions"}],"predecessor-version":[{"id":6926,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/5499\/revisions\/6926"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media\/5504"}],"wp:attachment":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=5499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=5499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=5499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}