{"id":5455,"date":"2023-03-07T10:59:35","date_gmt":"2023-03-07T03:59:35","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5455"},"modified":"2023-09-08T12:25:40","modified_gmt":"2023-09-08T05:25:40","slug":"facebook-ads-tips","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/facebook-ads-tips\/","title":{"rendered":"Tips on running Facebook ads every marketer should know"},"content":{"rendered":"

Do you believe there is an advertising tool that can save users time and money by optimizing ad delivery to get your message across to the customers most likely to convert? That’s what you get with Facebook ads, a social networking platform used by many e-commerce entrepreneurs and marketers, especially those just starting with little experience or a large advertising budget.\u00a0<\/em><\/p>\n

In the article below, CleverAds looks at what makes Facebook such a popular advertising platform with so many brands and guides you through tips on setting up a highly effective Facebook ads campaign to drive sales for the company.<\/em><\/p>\n

1. Current trends in running effective Facebook ads<\/span><\/strong><\/h2>\n

Your success in Facebook advertising depends on your goals and your advertising type. However, creating effective, high-performing ads is challenging for many beginners because there are many different types.<\/span><\/p>\n

To help overcome this hurdle, CleverAds has outlined three main Facebook ad formats your business can use.<\/span><\/p>\n

1.1. Run a carousel of Facebook ads<\/em><\/h3>\n

Carousel ads offer two to ten cards that you can use to display photos or videos. Each card can be used as an ad. People can scroll through the carousel by swiping their device’s left or right or clicking the directional arrow using the desktop client.<\/span><\/p>\n

This Facebook ad format is great for companies that want to showcase multiple unique products or services in one ad.<\/span><\/p>\n

\"FACEBOOK<\/p>\n

For example:<\/em><\/p>\n

As we all know, Nike is a sportswear giant dealing in products such as shoes, clothing, and accessories. This is one of many examples of Nike’s innovative Facebook carousel. It is mainly aimed at parents with young children as it showcases children’s products. Each carousel tag uses the original image and provides a direct link to the product pages.<\/span><\/p>\n

1.2. Run slideshow Facebook ads<\/em><\/h3>\n

If you’re looking for one of the simplest Facebook ad types, slideshow ads are the answer. This type of Facebook ad requires creating a slideshow of photos to tell a story or share relevant information.<\/span><\/p>\n

When you create a slideshow ad, you can upload it as a video with slides or use Facebook’s slideshow creation tool. Facebook’s tool offers many features, including branded formats, music, and text overlays.<\/span><\/p>\n

For example:<\/em><\/p>\n

You can see that this slideshow ad shows three different slides, which play consecutively like a video. If someone clicks on the “learn more” CTA, they will go to the Medical Assistant Program registration homepage and find additional information about the certification.<\/span><\/p>\n

1.3. Run Facebook image ads<\/em><\/h3>\n

One of the most popular Facebook ad formats is photo ads. These ads feature images, a call to action (CTA), and a link to a landing page or blog post.<\/span><\/p>\n

Photo ads are versatile and an excellent option for businesses just starting with Facebook ads because they only require a visually appealing photo and compelling ad text.<\/span><\/p>\n

These ads are easy to set up to drive valuable website traffic.<\/span><\/p>\n

\"Facebook<\/p>\n