{"id":5300,"date":"2023-02-27T14:56:45","date_gmt":"2023-02-27T07:56:45","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5300"},"modified":"2023-02-27T19:14:18","modified_gmt":"2023-02-27T12:14:18","slug":"top-9-email-marketing-metrics","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/top-9-email-marketing-metrics\/","title":{"rendered":"Top 9 Email Marketing metrics to evaluation"},"content":{"rendered":"

Which Email Marketing metrics are most commonly used? Why evaluate the effectiveness of Email Marketing? Top 9 most important indicators for businesses.<\/span><\/i><\/h4>\n

Why do businesses need to track Email Marketing metrics?<\/b><\/h2>\n

Every Email Marketing campaign requires marketers to pay attention to track and measure whether the campaign achieves its initial goals.<\/span><\/p>\n

Thanks to the Email Marketing evaluation indicators, businesses can also see the errors and weaknesses of the campaign, and based on that, improve in the following campaigns.<\/span><\/p>\n

In addition, by evaluating the effectiveness of Email Marketing (mainly based on Open Rate and Click Rate), marketers can also determine what factors have kept customers and why they trust the choice. enterprise.<\/span><\/p>\n

From there, build and develop a series of content that captures customer psychology, contributing to turning them into loyal customers.<\/span><\/p>\n

Therefore, email marketing metrics are always used by every business. Let’s learn with CleverAds 9 most popular Email Marketing metrics!<\/span><\/p>\n

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Email Marketing Indicator #1 \u2013 Open Rate<\/b><\/h2>\n

Email Open Rate is the number of customers who opened the Email Marketing that you sent.<\/span><\/i><\/p>\n

Email Open Rate is considered one of the most important email marketing metrics, next to Click-through Rate and Conversion Rate.<\/span><\/p>\n

Most Email Marketing campaigns have Open Rates higher than 24%. If your business has an Open Rate lower than 24%, your campaign is not performing well and needs to be reviewed and improved.<\/span><\/p>\n

In fact, not all emails are sent successfully, so we have the following formula to calculate the Open Rate:<\/span><\/p>\n

Open Rate = Email opened (Email sent \u2013 \u200b\u200bEmail sent failed)<\/b><\/h4>\n

Email Marketing Metric #2 \u2013 Click to Rate<\/b><\/h2>\n

The click-through rate reflects the fact that email recipients clicked on the links attached to that email.<\/span><\/i><\/p>\n

\"Email<\/p>\n

Click-through rates are generally lower than Open Rates. The average CTR is usually around 4%, so if your campaign has a CTR higher than 4%, you’ve succeeded with this email marketing metric!<\/span><\/p>\n

Some ways to help improve Click-through Rate:<\/span><\/p>\n