{"id":5037,"date":"2023-02-22T10:23:59","date_gmt":"2023-02-22T03:23:59","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=5037"},"modified":"2023-02-22T10:25:25","modified_gmt":"2023-02-22T03:25:25","slug":"what-is-marketing-strategy","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/what-is-marketing-strategy\/","title":{"rendered":"What is marketing strategy? Definition and how to create one"},"content":{"rendered":"

Why did Uber fail in Vietnam? Colgate \u2013 How did Palmolive rise to a billion-dollar empire from the brink of bankruptcy? What mistake has caused a restaurant chain that welcomes 1 million customers per day to reduce the company’s value by nearly half? The answer lies in marketing strategy. Let’s learn with CleverAds what a marketing strategy is through the article below.<\/span><\/em><\/p>\n

1. What is a marketing strategy?<\/strong><\/h2>\n

Marketing strategy is the marketing logic businesses follow to create value for customers, creating a profitable relationship between them and the company (Philip Kotler et al., 2018).<\/span><\/p>\n

According to Investopedia, a marketing strategy is an overall plan<\/a> of a business to reach potential consumers and turn them into customers of the products or services the company provides.<\/span><\/p>\n

Thus, a marketing strategy is a guideline businesses follow to create mutually beneficial relationships with consumers, helping companies gain profits and derive value through their products.\u00a0<\/span><\/p>\n

Marketing strategy includes four main contents, summarized into 4Ps<\/a>:\u00a0<\/span><\/p>\n

    \n
  1. Product<\/span><\/li>\n
  2. Price<\/li>\n
  3. Place<\/li>\n
  4. Promotion<\/li>\n<\/ol>\n

    \"marketing<\/p>\n

    2. What is Content Marketing Strategy?<\/strong><\/h2>\n

    2.1. 4Ps model for physical products<\/strong><\/em><\/h3>\n

    The 4Ps model is a mixed marketing model consisting of 4 marketing strategy elements: Product, Price, Place, and Promotion. These four factors are strategic elements of marketing for physical products.<\/span><\/p>\n