{"id":4855,"date":"2023-02-10T15:04:00","date_gmt":"2023-02-10T08:04:00","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=4855"},"modified":"2023-02-17T10:21:43","modified_gmt":"2023-02-17T03:21:43","slug":"what-is-ooh-marketing","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/what-is-ooh-marketing\/","title":{"rendered":"What Is OOH Marketing? Tips For A Successful Campaign"},"content":{"rendered":"

With the change in technology and increasing consumer awareness, OOH marketing has grown by leaps and bounds in recent years. It continues to grow daily as more companies invest in this field. Therefore, in this article, CleverAds will discuss with you what OOH marketing is, its types, advantages and disadvantages, and tips for a successful OOH campaign.<\/span><\/b><\/p>\n

1. What is OOH Marketing?<\/b><\/h2>\n

OOH marketing<\/a>, also known as out-of-home marketing, is a form of advertising that can be found outside your home. If you see an ad outside your home (and it’s not on mobile), chances are you are viewing some kind of OOH ad.<\/span><\/p>\n

This marketing strategy targets customers while driving, shopping, or commuting. It will include many types, such as posters on bus shelters, mall signs, digital advertising on airport kiosks, etc.<\/span><\/b><\/p>\n

2. Types of OOH Marketing<\/b><\/h2>\n

Today, there are many types of OOH marketing. Corresponding to each type will have different characteristics and focus on different objects. However, CleverAds has summarized into 4 most popular types of OOH marketing.<\/span><\/p>\n

2.1. Billboards<\/span><\/h3>\n

Billboards are one of the most commonly used types of OOH advertising presented in the form of large panels. In addition, they are often located along roadsides, highways and near high-traffic areas, such as shopping complexes, malls, and stadiums.<\/span><\/p>\n

\"\"<\/p>\n

2.2. Transit advertising<\/span><\/h3>\n

Transit advertising is advertising in or on public transport vehicles or public transport areas. This advertising method can be placed anywhere, from the side of buses, trains, and taxis, to inside subway cars, inside bus stops, and near train or bus platforms. The primary purpose of transit advertising is to reach passengers and get to know your brand.<\/span><\/p>\n

\"OOH<\/p>\n

2.3. Street Furniture\u00a0\u00a0<\/span><\/h3>\n

This advertising refers to displays placed on sidewalks, bus shelters, kiosks, newsstands, benches, and other related furniture and appliances. Companies that want sharp, clear, well-communicated signage from a distance will use this form of advertising.<\/span><\/p>\n

Furthermore, Street furniture ads are posted in a way close to pedestrians so that advertisers can effectively bring brand awareness to their products.<\/span><\/p>\n

\"OOH<\/p>\n

2.4. Point-Of-Sale advertising<\/span><\/h3>\n

Point-of-sale advertising will include communication materials used to capture the consumer’s attention at the time of purchase. The primary purpose of POS is to encourage customers to make a last-minute purchase.<\/span><\/p>\n

For example, displaying complementary products such as phone cases and headsets at a mobile store might be considered a form of point-of-sale advertising.<\/span><\/p>\n

\"OOH<\/p>\n

3. What are the pros and cons of OOH marketing?<\/b><\/h2>\n

3.1. Pros of OOH marketing<\/span><\/h3>\n

OOH marketing has three significant advantages businesses<\/a> should exploit to suit the intended use.<\/span><\/p>\n