{"id":4811,"date":"2023-01-19T13:22:28","date_gmt":"2023-01-19T06:22:28","guid":{"rendered":"https:\/\/cleverads.com.ph\/blog\/?p=4811"},"modified":"2023-02-10T17:21:55","modified_gmt":"2023-02-10T10:21:55","slug":"youtube-ads","status":"publish","type":"post","link":"https:\/\/cleverads.com.ph\/blog\/youtube-ads\/","title":{"rendered":"What are YouTube Ads? Overview of YouTube Ads for Marketers"},"content":{"rendered":"<p><em><span style=\"font-weight: 400;\">YouTube Ads mean advertising on Youtube, an online video-sharing platform, promoting video content or related search terms in Youtube Search. Since YouTube is under Google, it can be done through Google Ads.<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">This is a way of promoting video content on YouTube or in search results to maximise user reach. There are two common forms of advertising: videos that will play before a user watches other people&#8217;s videos or show up in YouTube&#8217;s search results.<\/span><\/em><\/p>\n<h2><b>1. Advantages of Youtube Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The importance of video in online marketing is growing, and investing in quality online video ads will yield more results for any online advertising campaign. Therefore, Youtube Ads will create many opportunities for companies to expand their online marketing strategy.<\/span><\/p>\n<h3><b>1.1. Cost savings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">YouTube ads provide essential data, making it easy for advertisers to reach the right audiences. At the same time, YouTube Ads also have formats such as Skippable Video Ads that help save advertising costs significantly.<\/span><\/p>\n<h3><b>1.2. Easily target the target audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Targeting the right audience is critical to a successful campaign. YouTube Ads provide a wealth of information and options to help advertisers narrow their ads. With YouTube&#8217;s targeting options, advertisers can target a particular group of users or more general groups based on product type.<\/span><\/p>\n<h3><b>1.3. Great reach<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">According to Google, YouTube has more than two billion monthly logged-in users, with 500 hours of video content uploaded to the platform every minute. Google reports that the average visitor spends 11 minutes and 24 seconds on YouTube every day, and each YouTube visit, on average, leads to 6.5 page views. From the data, it can be seen that YouTube has many users on the platform.<\/span><\/p>\n<h2><b>2. How to charge YouTube Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In addition, YouTube Ads apply different options for how costs are calculated. The platform also applies several other metrics to ensure the needs and intent of the advertiser\/business when starting a campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube offers four basic options:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPC &#8211; Cost Per Click: this is a paid advertising term in which the advertiser pays the provider a cost for each click on the ad from the viewer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPA &#8211; Cost Per Action: this is a form of charging advertisers only for a specific action taken by a potential customer. All the actions mentioned are related to some conversion, from newsletter signups to link or store clicks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPM &#8211; Cost Per Mille: is the total amount an advertiser pays for 1,000 impressions of their ad video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CPV &#8211; Cost Per View: this is a method of charging video ads based on the number of views or interactions an ad receives.<\/span><\/li>\n<\/ul>\n<h2><b>3. Different types of ads on YouTube Ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This video platform provides two main types of advertising: video ads and display ads. Depending on the display format on different devices, YouTube will allocate appropriate ads. On desktop format, YouTube will display both video ads and display ads. In mobile format, only video ads are displayed. Currently, YouTube Ads provides advertisers\/businesses with some basic types of advertising, such as:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4799 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-11.png\" alt=\"youtube ads\" width=\"595\" height=\"347\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-11.png 1378w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-11-300x175.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-11-1024x597.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-11-768x448.png 768w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<h3><b>3.1. Skippable Video Ads (Skippable In-Stream Ads)<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description: it can skip promotional videos after 5s<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video length: 12s \u2013 6p<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bidding method: CPM, CPV, CPA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display Position: before, during, and after the video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suitable format: Mobile phone, computer, TV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goal: Increase brand awareness, Increase conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why use Skippable Video Ads?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low Risk: An advertiser is only charged when a viewer chooses to watch the entire ad for at least 30 seconds or engage with it.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No time limit: you can experiment with different ad formats, such as product demos, testimonials, or how-to videos.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is YouTube&#8217;s primary ad format, as it allows viewers to control the ads they see. Advertisers only pay for ads when a user watches for at least 30 seconds, watches an entire short video, or interacts with the ad. At the same time, this is also a cost-saving as viewers can choose the ads they want to see and skip the ones they don&#8217;t. Skippable Video Ads have two smaller formats: in-stream ads and discovery ads.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4798 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-10.png\" alt=\"youtube ads\" width=\"595\" height=\"295\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-10.png 1266w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-10-300x149.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-10-1024x508.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-10-768x381.png 768w\" sizes=\"auto, (max-width: 595px) 100vw, 595px\" \/><\/p>\n<p><b>In-stream Ads:<\/b><span style=\"font-weight: 400;\"> will pre-play the video selected by the viewer. This ad also has a small countdown timer and a link to the advertised website in the lower left corner of the screen. Furthermore, Instream ads with accompanying banner ads are displayed in the right sidebar above the list of suggested videos.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4797 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-9.png\" alt=\"youtube ads \" width=\"598\" height=\"294\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-9.png 1302w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-9-300x147.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-9-1024x503.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-9-768x378.png 768w\" sizes=\"auto, (max-width: 598px) 100vw, 598px\" \/><\/p>\n<p><b>Discovery ads:<\/b><span style=\"font-weight: 400;\"> appear in YouTube search results and the right sidebar of watch pages above the list of suggested videos. This ad includes an image thumbnail and up to three lines of text.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4796 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-8.png\" alt=\"youtube ads\" width=\"579\" height=\"361\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-8.png 834w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-8-300x187.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-8-768x479.png 768w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/p>\n<h3><b>3.2. Non-Skippable Video Ads (Non-Skippable Video Ads)<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description: it cannot skip the promotional video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Video length: Up to 15s (for Vietnam region)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bidding method: CPM<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display Position: before, during, and after the video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suitable format: Mobile phone, computer, TV.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Objective: Increase brand awareness<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4795 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-7.png\" alt=\"youtube ads\" width=\"614\" height=\"349\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-7.png 1276w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-7-300x171.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-7-1024x583.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-7-768x437.png 768w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><span style=\"font-weight: 400;\">Non-skippable video ads are an ad format that viewers have no control over, like the Skippable Video Ads format. Many studies show that up to 76% of viewers automatically skip ads. This is a considerable number that affects the effectiveness of the advertising campaign. Therefore, Non-Skippable Video Ads will help advertisers ensure that many people know the brand image.<\/span><\/p>\n<h3><b>3.3. Bumper Ad (Bumper Ad)<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description: it cannot skip the promotional video<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bidding method: PPC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display Position: before, during, and after the video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suitable format: Mobile phone, computer, TV&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goal: Increase conversions<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4794 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-6.png\" alt=\"youtube ads\" width=\"588\" height=\"333\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-6.png 1272w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-6-300x170.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-6-1024x580.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-6-768x435.png 768w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Bumper Ad is also a non-skippable ad like Non-Skippable Video Ads but shorter in length. Most of these YouTube ads are great for retargeting with solid calls to action and for recycling longer ads. Businesses or advertisers must ensure that the 6s Bumper Ad must provide an accurate and clear message about the advertising content.<\/span><\/p>\n<h3><b>3.4. Sponsored Cards<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description: promotional card<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bidding method: PPC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display Position: before, during, and after the video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suitable format: Mobile phone, computer, TV&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goal: Increase brand awareness<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4793 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-5.png\" alt=\"youtube ads\" width=\"591\" height=\"403\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-5.png 1152w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-5-300x205.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-5-1024x699.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-5-768x524.png 768w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><span style=\"font-weight: 400;\">Sponsored card ads will display video-related content. It could be products, events, or other promotions that appear in the video. The little &#8216;i&#8217; icon that pops up in the upper right corner of the video is a tag that shows this video has an ad tag. When a viewer clicks on that icon, a sponsored card will appear.<\/span><br style=\"font-weight: 400;\" \/><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4792 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-4.png\" alt=\"youtube ads\" width=\"588\" height=\"396\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-4.png 1110w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-4-300x202.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-4-1024x690.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-4-768x518.png 768w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/p>\n<h3><b>3.5. Display Ad<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description: Advertising image<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bidding method: PPC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display Position: before, during, and after the video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suitable format: Computer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goal: Increase brand awareness and conversion rates<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4800 alignnone\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-3.png\" alt=\"\" width=\"330\" height=\"437\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-3.png 586w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-3-227x300.png 227w\" sizes=\"auto, (max-width: 330px) 100vw, 330px\" \/><br style=\"font-weight: 400;\" \/><span style=\"font-weight: 400;\">Display Ads are images that appear above or below video recommendations and to the right of featured videos. Usually, this image has been around for a while. It shows up in the right sidebar above the list of suggested videos.<\/span><\/p>\n<h3><b>3.6. Overlay Ad (Banner Ads)<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description: banner or advertising frame.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bidding method: PPC<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Display Position: before, during, and after the video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suitable format: Computer<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goal: Increase brand awareness and conversion rates<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4791 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-2.png\" alt=\"youtube ads\" width=\"561\" height=\"380\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-2.png 1094w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-2-300x203.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-2-1024x693.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-2-768x519.png 768w\" sizes=\"auto, (max-width: 561px) 100vw, 561px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is the simplest form of YouTube Ads when just banners appear throughout the video. Overlay Ad has two primary forms: banner images or text. This type of ad will appear in the video as a pop-up that the user can remove. If it cannot remove, the ad will stay until it disappears.<\/span><\/p>\n<h3><b>3.7. Masthead ads (Ads on the homepage)<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description: The video appears on the YouTube homepage.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bidding method: CPM \u2013 CPD<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Suitable format: Computer, mobile phone, and TV<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Goal: Increase brand awareness<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4790 aligncenter\" src=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-1.png\" alt=\"youtube ads\" width=\"608\" height=\"278\" srcset=\"https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-1.png 1444w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-1-300x137.png 300w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-1-1024x468.png 1024w, https:\/\/cleverads.com.ph\/blog\/wp-content\/uploads\/2023\/01\/youtube-ads-1-768x351.png 768w\" sizes=\"auto, (max-width: 608px) 100vw, 608px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This is a form of advertising that appears 24 hours an on a country&#8217;s YouTube homepage. In particular, masthead ads are only available for one ad in a day, depending on the needs of the business\/advertiser. This advertising is costly when it can cost more than $10,000\/day. Unlike other ads on the same three formats as TV, computer, and phone of YouTube Ads, masthead ads will have slight differences between each format.<\/span><\/p>\n<h2><b>4. Guide to advertising on YouTube Ads<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sign in to your Google Ads account.<\/b><span style=\"font-weight: 400;\"> Click &#8220;All Campaigns&#8221; and then tap the blue &#8216;+&#8217; icon to get started.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose the right campaign type<\/b><span style=\"font-weight: 400;\"> (in this case, video) and confirm a goal that reflects your business goal\u2014for example, website traffic, brand awareness, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A general definition of the new campaign. <\/b><span style=\"font-weight: 400;\">Choose a campaign name, set a daily budget, and confirm where the ads run.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose a bidding strategy.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Define the target audience.<\/b><span style=\"font-weight: 400;\"> Based on Demographics, Interests, Content, or even upload first-party data to create &#8220;Custom Audiences.&#8221;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Choose an ad format. <\/b><span style=\"font-weight: 400;\">Upload ad content. Advertisers will also need to add the destination URL and any necessary headlines and ad copy.<\/span><\/li>\n<\/ul>\n<h2><b>5. Summary<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Many businesses\/advertisers are investing in high-quality video content and promoting it on <\/span><a href=\"https:\/\/ads.google.com\/intl\/vi_vn\/home\/campaigns\/video-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">YouTube Ads<\/span><\/a><span style=\"font-weight: 400;\"> as product marketing. YouTube Ads will be a helpful tool to help advertisers reach their target market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business needs Digital Marketing solutions, contact us at <\/span><a href=\"https:\/\/www.cleverads.com.ph\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.cleverads.com.ph<\/span><\/a><span style=\"font-weight: 400;\"> for the fastest support.<\/span><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><br style=\"font-weight: 400;\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YouTube Ads mean advertising on Youtube, an online video-sharing platform, promoting video content or related<\/p>\n","protected":false},"author":4,"featured_media":4881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69,14],"tags":[21,30,409,408],"class_list":["post-4811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","tag-cleverads","tag-clevergroup","tag-youtubeads","tag-ypotube"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/4811","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/comments?post=4811"}],"version-history":[{"count":2,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/4811\/revisions"}],"predecessor-version":[{"id":4813,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/posts\/4811\/revisions\/4813"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media\/4881"}],"wp:attachment":[{"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/media?parent=4811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/categories?post=4811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cleverads.com.ph\/blog\/wp-json\/wp\/v2\/tags?post=4811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}