How to Master Digital Content Creation in 2023
What is Digital Content Creation? What are the stages of creating Digital Content? Is Digital Content Creation really necessary and important for our time? Let’s find out with Cleverads!
1. What is digital content creation?
What is Digital Content?
Any type of content that is distributed electronically, on a digital platform. Such as text, images, audio or video, etc. It can be distributed on websites, social media platforms or apps.
What is digital content creation?
The process of creating various types of content for digital platforms. From websites to social media,…
Typical forms of digital content creation:
- Maintain and update the website.
- Blog, writing articles.
- Take photos, record videos.
- Online comments.
- Maintain social media accounts.
- Editing and distributing digital media
2. Why is Digital content creation important?
Creating quality content is an important part of a digital marketing strategy. It helps you build trust, reach, and overall visibility. And as you consistently create useful content, your audience will likely start to trust your business.
When your audience trusts you, it’s easier to convince them to buy your product or service. You may not need to rely on sales tactics if your content is engaging. This is an effective way to build business relationships with potential customers.
For example, you are an Agency that provides Digital services, such as CleverAds:
Cleverads’ homepage
You can create content that helps you become a reputable company like:
- Blog posts about promotional solutions, services or related topics.
- A case study on the impact of advertising on a business when launching a new product,…
Additionally, digital content matters because it’s a way to reach and engage with your target audience in a way that traditional media can’t. Nowadays, there is a lot of information on the digital platform, you need to create quality content. That way, you can attract people’s attention.
Businesses need to create digital content to reach customers and grow their businesses.
Bloggers need digital content to attract readers and keep them coming back.
3. Digital content creation stages
3.1. Research and plan the Digital content creation process
The first step of creating content is generating ideas. Let’s start by doing audience research: Who is your target audience? What do they want to know? And most importantly, how can your content help them?
Then do keyword research. This is the key to help you choose a topic that attracts and attracts many people. Thereby, it will help you get a large amount of traffic to your website. It also helps your brand get more attention.
3.2. Content Creation
Once you have chosen your theme. Choose a content format for your theme. To be able to do this, you need to define what the goal of your content is. Do you want to increase your brand awareness? Would a blog post or a video tutorial work better?…
Then you should make a plan for the content. A content plan helps you map out exactly what you need to create content. And you’ll know how to get it done. Your content plan should include a summary for each topic.
A summary is like a blueprint for each piece of content. It should detail why you chose this topic? What problem does content solve? And who is responsible for that content?
3.3. Measuring performance Digital content creation
Once you’ve “published” content, you need to track its results.Depending on your goals, you’ll measure your performance against a number of essential metrics.
Let’s say you want to see how your content converts leads. You may be interested in “Target Conversion Rate” or “Session Conversion Rate”.
Google Analytics – a tool to help you measure efficiency
After you have the necessary metrics, you can compare them with your initial goals. Evaluate whether the results are good or not. Thereby, you will consider which factors are good and which factors need to be improved. For the next digital content creation, you will deliver to your audience more engaging and quality content.
4. Some Digital content creation ideas
4.1. Blog post
Blogging is one of the most popular forms of digital content creation. Blog posts communicate to readers through written content. Businesses can build their brand and reputation through blogging. Thereby, it can bring a large amount of traffic to the website.
However, blogging is not easy. Because there are thousands of topics you can write about. So, to get started, do keyword research to identify topics that your customers are interested in. You can do question-based keyword research to get started. Because these keywords will provide us with integrated topics customers will be interested in.
Example with keyword “How to write a cover letter”
We can see the clear purpose behind the keyword. Searchers want to learn how to “write a cover letter”. Thereby, one can write a blog post detailing the exact topic. Alternatively, you can also search for related topics directly in Google search.
When you type a question into Google, you will see the section “Related Searches”. We will see related questions that we can write. Or use it as a subtopic for your original blog post idea.
4.2. Video
Video content is becoming more and more popular. Depending on the purpose you will choose short or long form video content.
Currently, with a long video format, Youtube is the leading digital platform that content creators are interested in. However, for you to be able to digital content creation on this platform, you need to invest a lot of time and effort.
If you want to develop short video content, Tiktok is a great choice. Currently TikTok is one of the most popular social media platforms as of 2023.
According to Demand Usage statistics on TikTok Downloads,
TikTok was downloaded 246.9 million times globally as of the first quarter of 2023, up 19.7% from the fourth quarter of 2022.
Alternatively, you can use Instagram or Youtube Shorts to create short videos.
Some ways to help you generate video content ideas:
- Reuse blog posts
- Create video tutorials
- Share product and service experiences
- Create educational content about your industry
4.3. Podcasts
A podcast is usually a recording of a conversation between two or more people about a particular topic. These recordings are hosted on a podcast platform like Apple Podcasts, Google Podcasts, or Spotify. To be able to build credibility from your podcast, you need to build content that is relevant to the problems your target audience faces.
Some ideas for building Podcast content:
- Interview influencers in your field
- Give your opinion on industry trends
- Read listener stories and stream them online
4.4. Infographics
Information visualization is a great way to support your written content. Images can make your content stand out. Blog posts with at least one image will typically get more traffic than text-only posts.
We recommend using visualizations across multiple platforms.
For example, add an infographic to a blog post to break down complex information. Then share the image on social media to drive traffic.
If you don’t have a dedicated design team, you can still use free tools like Canva, ImageOptim, GIMP,… to design.
5. Conclusion
Digital content creation is an integral part of our online lives today. It’s how we can gather information, find inspirational ideas, connect with like-minded people, and reach a wide variety of audiences.
