Hotel Ads on Facebook: Step-by-step guide

Ads on Facebook are a powerful tool for businesses in the hotel industry. Especially, it is significant for some industries which engage with the public. CleverAds is going to show how to use Facebook’s potential by offering an overview, as well as a variety of tips and tactics for creating great Facebook Hotel Ads.

1. Why is hotel ads on Facebook required?

2. What businesses should know about advertising hotels on Facebook?

2.1. Considerations Before Beginning hotel ads on Facebook

Once a new hotel is built, the first thing the owner must do is create a Hotel Facebook Page. Check out tips on creating hotel Facebook Page here:

Make sure that Facebook Page includes:

All current contact details
Hotel location details
Professional or high-quality images
The right language
Link to other platforms like Instagram or TripAdvisor
Accurate and consistent information that matches your profile elsewhere on the internet

2.2. Ways to engage more customers and their likes

To grow your hotel’s Facebook page organically, without incurring advertising costs, there are several effective strategies you can employ.

Firstly, invite friends and acquaintances to like the hotel page, as well as encourage people to share and recommend specific posts.
Additionally, add links to the Facebook pages on the website, email signature, business profiles on Google, and other social media platforms, such as Instagram and Twitter.
Another effective tactic is to encourage your hotel guests to join the hotel’s Facebook page.
Encourage guests to your hotel to join your site.

2.3. Tips for creating content and interacting with the community

Get customer insights: What do they enjoy and do?

To optimize your hotel’s content strategy on Facebook, it’s important to gain insights into your audience’s preferences and the best times to post. Based on data analysis, the highest engagement days on Facebook are Fridays and Saturdays.

With peak engagement times in the evening from 6:00 PM to 9:00 PM and midday from 12:00 PM to 3:00 PM. It is recommended to post three to ten times per week, depending on the type of content and audience engagement levels.

Build a suitable plan for content Hotel Ads on Facebook

To effectively manage your hotel’s Facebook content, it’s advisable to create a weekly calendar outlining your posting schedule and planned activities.

This will help ensure that you don’t miss important events or holidays and can prepare relevant content and promotions in advance. With a well-planned content calendar, you can effectively engage your audience and attract more followers to your hotel’s Facebook page.

Enhance interaction and chat

If another local business or organization mentions your hotel in a Facebook post and tags your page. It’s important to show gratitude by liking and responding to their comments and engaging in conversation. Facebook is a community-driven platform, and fostering a spirit of sharing and collaboration can benefit your hotel in the long run. Engaging with and following local businesses can also lead to valuable networking opportunities and potential partnerships.

3. How to Optimize Hotel Ads on Facebook

Some tips from CleverAds include:

Have specific goals about the things the business hopes to get, such as: increasing awareness and followings, getting more site traffic, or driving bookings.
Establish how the business tracks progress and results.
Set realistic and achievable goals for budget
Keep the campaigns relevant to your brand and chosen audience
Stick to reasonable deadlines

Perhaps the most important component is identifying and comprehending the target audience. This allows you to target the folks who are most likely to convert.

4. The most effective types of Hotel Facebook Ads

Here are some examples of Facebook Ads for the hotel that the business is seeking.

4.1. Trip Consideration

Trip Consideration is a feature that allows prioritizing the delivery of content to travelers. These individuals may have a general desire to travel but do not yet have a specific location in mind. Make certain that:

Define the hotel audience correctly
Use the right content for that audience
Target “similar” audiences – people with similar profiles to an existing audience
Use retargeting tools
Target “potential customers” with your top-quality content

4.2. Dynamic Ads for Travel (DAT)

These ads allow advertising to engage users who have previously visited your website but have not yet converted.

Tracking travelers through their browsers, these ads can display your brand’s offers as they browse other sites. This type of retargeting can be beneficial for converting undecided travelers into bookings.

4.3. Dynamic Ads for Travel for Broad Audiences

Facebook has developed a unique feature for hotel advertisers that enables them to target individuals who have expressed travel intentions, regardless of whether they have previously visited the hotel’s website or app.

Tips for Successful Facebook hotel advertising

Use videos more than images where possible – video ads generate 25% more views, 480% more clicks and 270% more leads than photo ads.
Match strategies and tools with traveler goals – For example, if targeting travelers in the planning phase, the business can use Facebook’s Trip Consideration feature to encourage them to convert to the website. Businesses can also combine this feature with carousel ads to showcase multiple offers and increase engagement.
Retargeting – Displaying ads to individuals who are already familiar with you is an excellent method to provide them with additional motivation and, ideally, convert them a second time.
Experiment – Test different headlines, content, and photos in different versions of your ad to determine which works best.
Mobile optimization – According to previous data, the majority of people only use Facebook on mobile devices, therefore make sure your ads are customized for your future strategy a mobile-first strategy
Right Time – Capturing clients at the appropriate time and in the correct frame of mind might be critical.

6. How to increase hotel bookings directly via Facebook?

To drive bookings from Facebook followers, it’s recommended to connect your hotel’s booking engine directly to your Facebook page.

This can be easily accomplished by creating a ‘Shop on Website’ button on your page and pasting it into the booking engine URL. To add the button, simply navigate to your Facebook page and select ‘Add Button’ below the cover photo. From there, choose ‘Shop on Website’ and paste it into your booking engine URL.

7. Conclusion

Doing social marketing for hotels may be challenging, especially on a network as huge and sophisticated as Facebook. CleverAds hopes that the information in this post has prepared you to create an effective and intelligent hotel ad on Facebook.