Different forms of Digital Marketing and their benefits

Today, Digital Marketing is one of the main strategic initiatives for businesses. Many people use the Internet to find information about careers and products. Moreover, using different forms of Digital Marketing to promote your business and products digitally also helps you reach your audience through the channels they already interact with.

So, let’s start with CleverAds to find out what Digital Marketing is and the most popular forms of Digital Marketing today.

1. What is Digital Marketing? Why is it important?

Digital Marketing is the use of online tools and devices for marketing purposes. These connected devices include mobile phones, computers, etc. Messages are passed on through search engines, social networks, websites and email. Digital Marketing is conversion driven.

Over the past decade, Digital Marketing has become an integral part of a company’s overall marketing strategy. The use of Digital Marketing is very crucial in today’s online world.

This form can help your business or company grow and flourish more:

Cost-effective

Digital Marketing is much more cost-effective than traditional marketing. 

High reach and engagement 

Digital Marketing’s reach is global, and they have a two-way conversation that the measure of interaction increases.

Effective targeting 

One can effectively target niche audiences using various digital campaign tools.

Instant results 

Regarding Digital Marketing, the results are instant and measurable in real-time, which is a huge advantage.

2. When is the right time to use different forms of Digital Marketing?

Depending on the stage of your business, different forms of Digital Marketing will serve you better.

For new businesses looking to expand their audience reach, SEM, social, and affiliate/influencer marketing can help you reach new audiences quickly.

Once you’ve established your target audience, focus on creating valuable content and increasing brand loyalty through channels like email marketing. Create this content with SEO in mind, so your site continues to attract new organic traffic.

3. The leading forms of Digital Marketing today

There are many forms of Digital Marketing that you can leverage to increase your audience reach. Using multiple digital marketing channels can help you create a comprehensive strategy to allow the best results.

To help you determine which form of digital marketing might work best for your business, here are six of the most effective types of digital marketing:

3.1. Content Marketing

Content marketing refers to valuable, informative content such as blog posts, video tutorials, and other instructional materials. This type of marketing helps you connect with your audience and answer their questions. It can also help generate leads and close sales.

Content needs to be published regularly with the target audience. Ideally, your brand will become a trusted voice in the industry by producing reliable and quality content. You want your audience to come to you first for information on the latest industry trends.

Advantage

• Free.
• Content is a very flexible option. It allows you to build your brand by educating, entertaining and inspiring your audience.
• Promote all other types of digital marketing.

Defect

• With high competition, ranking organically for the target keywords takes a long time.
• Consistency and high quality are essential factors in achieving efficiency. Your content should meet customer requirements while building your brand and achieving your business goals.

3.2. Search engine optimization

Search engine optimization (SEO) is creating content so that search engines like Google will rank your page high on the search engine results page (SERP).

Google uses algorithms to decide how relevant your page is to the keywords users are searching for. These algorithms update regularly, and SEO strategies must be adjusted periodically to remain effective.

When done correctly, SEO efforts will get your page to the top of the SERP and increase organic traffic.

Advantage

• Increase brand visibility.
• Cost savings compared to PPC.

Defect

• SEO depends on content and technology.
• Google’s changing algorithms may hinder your efforts.
• It takes time for SEO to work.

3.3 Social Media Marketing

Social media platformsThe most updated social media image sizes for 2023 are used as digital marketing channels. You can buy ads to reach new audiences or create a profile for your business on any social media platform and create posts to promote new products, sales or content. 

Which social media platform you will use will depend on the type of audience you want to reach. 

For example:

Instagram is best for reaching audiences between 25 and 29, while those over 65 can be best achieved through Facebook.

Advantage

• Has a high conversion rate.
• Efforts multiply quickly as people like, comment and share your content.
• Facebook/Instagram ads allow you to target specific customer segments and convey your message to the right people.

Defect

• Social media is a challenge. Algorithms change from time to time. Along with that, new content formats are introduced regularly. You will have to update constantly. While posting on social media sounds simple, you must have a strategic plan and enough time to do it consistently and effectively.

3.4. Affiliate Marketing and Influencers

Working with an affiliate or an influencer can help increase your audience reach by interacting with their existing audience. For an effective affiliate/influencer relationship, try to work with a well-known and respected individual in your industry. They can create content that promotes your business or products and share links to your website. All the time a sale is finished or a link is clicked, the influencer/affiliate will receive a refund.

Advantage

• Get influencer perks, you don’t have to wait to build your brand’s reach.
• Combined with celebrity influence allows you to earn real followers and customers.

Defect

• It’s more than just paying a large sum to partner with influencers. You must also decide on the right influencer based on your audience and brand and find authentic ways to collaborate with them.
• The distrust of influencers is growing, and you need to be careful and transparent about paying them to get promoted.

4. Which form of Digital Marketing is best for your business?

Choosing the best form of digital marketing for your business can be difficult and involves some trial and error. So one of the most important things to consider is your customer. Whom are you trying to reach? Where are they looking for information?

If you want to capture the attention of your niche customers who know much about the industry, in-depth informational content will create value and engage them.

If you are trying to reach a young audience, one of the most functional tools for you is social media. Find out which digital marketing platform is most popular among your target audience and start marketing there.

For example: 

Our first pick for the Nike campaign is Nike Air Jordan and Facebook Messenger collaboration. To create this campaign, Nike partnered with the conversational AI platform Snaps.

The project provides content from the Air Jordan blog, Jordan.com, and Jordan Newsweekly to users. It divides into three categories: Air Jordan, shopping and watches.

Messenger bots enable two-way conversation and give people a unique opportunity to connect with Nike’s Air Jordan. The bot is generating an open rate of 87%, far exceeding the usual 15% to 20% rate it sees from email.

Users can customize the notification time. The bot generates subtle responses to specific phrases, and it can lead readers to the Collections website with an external link, which helps them return to Messenger again.

Conclusion

Every company, regardless of industry, needs some form of Digital Marketing to thrive in today’s ever-evolving, hyper-competitive world. 

That’s why there are different kinds of digital marketing jobs with so much scope. It is necessary to be familiar with all the various forms of Digital Marketing, its scope, tools, position and salary, as well as how to draft a better digital marketing resume.

Hopefully, through this article, CleverAds can help you keep up to date with the latest Digital Marketing trends in the industry and apply those forms to your business’ marketing campaigns.

CleverAds, an agency under Clever Group with nearly 15 years of experience, confidently asserts that it is always the ideal destination for businesses to send their products, services and brand image associated with the goal of the government’s broad recognition wave of customers.

If your business requires Digital Marketing solutions, contact us at Cleverads for the fastest support.